Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionBelpointe Asset Management LLC
Latest Disclosed Ownership48,767 shares
Latest Disclosed Value $ 13,989,971
Belpointe Asset Management LLC reports 0.77% increase in ownership of GOOG / Alphabet Inc.

On April 28, 2026 - Belpointe Asset Management LLC filed a 13F-HR form disclosing ownership of 48,767 shares of Alphabet Inc. (CH:GOOG) valued at $13,989,971 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 27, 2026 disclosing 66,065 shares of Alphabet Inc.. This represents a change in shares of 0.77% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-28 2026-03-31 13F ALPHABET COM 02079K107 48,767 374 0.77 13,990 -7.88 0.5107
2026-01-27 2025-12-31 13F ALPHABET COM 02079K107 48,393 1,252 2.66 15,186 32.27 0.5486
2025-11-03 2025-09-30 13F Alphabet Inc. - Class C Capital Stock COM 02079K107 47,141 -821 -1.71 11,482 34.94 0.4386
2025-07-22 2025-06-30 13F Alphabet Inc. - Class C Capital Stock COM 02079K107 47,962 1,335 2.86 8,508 16.79 0.3545
2025-05-20 2025-03-31 13F ALPHABET INC CLASS C CAPITAL STOCK COM 02079K107 46,627 673 1.46 7,286 -3.99 0.3791
2025-02-13 2024-12-31 13F ALPHABET INC CLASS C CAPITAL STOCK COM 02079K107 45,954 869 1.93 7,588 0.68 0.4571
2024-11-13 2024-09-30 13F GOOG COM 02079K107 45,085 -817 -1.78 7,538 -10.48 0.4521
2024-08-02 2024-06-30 13F ALPHABET INC CLASS C CAPITAL STOCK COM 02079K107 45,902 -2,249 -4.67 8,419 14.84 0.5872
2024-05-08 2024-03-31 13F ALPHABET INC CLASS C CAPITAL STOCK COM 02079K107 48,151 -1,464 -2.95 7,331 4.85 0.5491
2024-02-13 2023-12-31 13F ALPHABET COM 02079K107 49,615 8,009 19.25 6,992 27.47 0.6141
2023-11-15 2023-09-30 13F ALPHABET COM 02079K107 41,606 4,753 12.90 5,486 23.04 0.5681
2023-08-15 2023-06-30 13F ALPHABET COM 02079K107 36,853 -52,225 -58.63 4,458 -51.88 0.4716
2023-05-15 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 89,078 13,238 17.46 9,264 37.86 0.5003
2023-02-08 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 75,840 -13,710 -15.31 6,720 -21.95 0.4061
2022-11-14 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 89,550 85,251 1,983.04 8,610 -8.44 0.5819
2022-08-02 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 4,299 527 13.97 9,404 -10.73 0.6304
2022-04-28 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 3,772 102 2.78 10,534 -0.79 0.6384
2022-02-15 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 3,670 -62 -1.66 10,618 6.76 0.6618
2021-11-15 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 3,732 -23 -0.61 9,946 5.70 0.6781
2021-08-09 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 3,755 85 2.32 9,410 23.96 0.6772
2021-05-14 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 3,670 -142 -3.73 7,591 13.67 0.6498
2021-02-16 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 3,812 -110 -2.80 6,678 15.88 0.5994
2020-11-13 2020-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 3,922 -229 -5.52 5,763 -1.76 0.6414
2020-11-13 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 4,154 4,829
2020-07-20 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 4,151 -3 -0.07 5,866 21.47 0.7595
2020-07-20 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 4,154 241 6.16 4,829 -7.68 0.8457
2020-02-18 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 3,913 -231 -5.57 5,231 3.56 0.6638
2020-01-16 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 4,144 -225 -5.15 5,051 6.97 0.8170
2019-11-22 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 4,369 -980 -18.32 4,722 -24.82 0.9288
2019-06-11 2019-03-31 13F ALPHABET CAP STK CL A 02079K107 5,349 1,694 46.35 6,281 65.94 1.2268
2019-03-06 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 3,655 538 17.26 3,785 1.77 0.9593
2018-11-23 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 3,117 1,018 48.50 3,719 58.80 0.5882
2018-08-06 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 2,099 43 2.09 2,342 10.42 0.6543
2018-08-06 2018-03-31 13F ALPHABET CAP STK CL C 02079K107 2,056 -589 -22.27 2,121 -23.35 0.6182
2018-02-14 2017-12-31 13F ALPHABET CAP STK CL C 02079K107 2,645 7 0.27 2,767 9.37 0.6061
2017-11-16 2017-09-30 13F ALPHABET CAP STK CL C 02079K107 2,638 2,638 2,530 0.5919
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.