Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionAspire Private Capital, LLC
Latest Disclosed Ownership953 shares
Latest Disclosed Value $ 273,246
Aspire Private Capital, LLC reports 3.47% increase in ownership of GOOG / Alphabet Inc.

On April 22, 2026 - Aspire Private Capital, LLC filed a 13F-HR form disclosing ownership of 953 shares of Alphabet Inc. (CH:GOOG) valued at $273,246 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 16, 2026 disclosing 921 shares of Alphabet Inc.. This represents a change in shares of 3.47% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-22 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 953 32 3.47 273 -5.54 0.0338
2026-01-16 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 921 -250 -21.35 289 1.40 0.0643
2025-11-19 2025-09-30 13F/A-1 ALPHABET CAP STK CL C 02079K107 1,171 1 0.09 285 37.68 0.0627
2025-10-29 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 1,170 0 208 0.0389
2025-07-22 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 1,170 1,170 208 0.0482
2025-04-22 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 0 -1,189 -100.00 0 -100.00
2025-01-17 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 1,189 0 0.00 226 14.14 0.0562
2024-10-25 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 1,189 -19 -1.57 199 -10.41 0.0473
2024-07-15 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 1,208 0 0.00 222 20.77 0.0571
2024-04-18 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 1,208 -20 -1.63 184 5.78 0.0485
2024-02-01 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 1,228 0 0.00 173 7.45 0.0513
2023-11-03 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 1,228 0 0.00 162 8.78 0.0528
2023-07-24 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 1,228 -162 -11.65 149 2.78 0.0473
2023-05-30 2023-03-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 1,390 30 2.21 145 20.00 0.0480
2023-05-03 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 1,390 30 144,560 0.0480
2023-05-30 2022-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 1,360 -40 -2.86 121 -11.11 0.0433
2023-02-14 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 1,360 -40 121 0.0433
2022-11-10 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 1,400 1,330 1,900.00 135 -11.76 0.0514
2022-08-01 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 70 -9 -11.39 153 -30.77 0.0546
2022-05-10 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 79 10 14.49 221 10.50 0.0705
2022-02-14 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 69 2 2.99 200 11.73 0.0625
2021-11-15 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 67 0 0.00 179 6.55 0.0598
2021-08-09 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 67 1 1.52 168 22.63 0.0538
2021-05-26 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 66 -1 -1.49 137 17.09 0.0480
2021-02-16 2020-12-31 13F Alphabet, Inc. C CAP STK CL C 02079K107 67 0 0.00 117 19.39 0.0447
2020-11-13 2020-09-30 13F Alphabet, Inc. C CAP STK CL C 02079K107 67 10 17.54 98 28.95 0.0401
2020-02-11 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 57 42 280.00 76 322.22 0.0329
2019-11-12 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 15 0 0.00 18 12.50 0.0086
2019-08-13 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 15 0 0.00 16 -11.11 0.0076
2019-05-13 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 15 0 0.00 18 12.50 0.0091
2019-02-25 2018-12-31 13F/A-1 Alphabet Inc C Com 02079K107 15 15 16 0.0092
2019-02-14 2018-12-31 13F Alphabet Inc C Com 02079K107 2 16
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.