Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionApollon Wealth Management, LLC
Latest Disclosed Ownership198,365 shares
Latest Disclosed Value $ 56,902,958
Apollon Wealth Management, LLC reports 3.93% increase in ownership of GOOG / Alphabet Inc.

On April 22, 2026 - Apollon Wealth Management, LLC filed a 13F-HR form disclosing ownership of 198,365 shares of Alphabet Inc. (CH:GOOG) valued at $56,902,958 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 22, 2026 disclosing 298,625 shares of Alphabet Inc.. This represents a change in shares of 3.93% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-22 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 198,365 7,503 3.93 56,903 -4.99 0.9248
2026-01-22 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 190,862 2,527 1.34 59,892 30.57 1.0380
2025-10-17 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 188,335 -1,485 -0.78 45,869 36.22 0.8159
2025-07-25 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 189,820 -622 -0.33 33,672 13.18 0.6649
2025-05-02 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 190,442 22,427 13.35 29,753 -7.01 0.6545
2025-01-28 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 168,015 25,736 18.09 31,997 34.51 0.7378
2024-11-05 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 142,279 2,751 1.97 23,788 -7.05 0.6727
2024-07-19 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 139,528 172 0.12 25,592 20.61 0.7792
2024-05-02 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 139,356 5,557 4.15 21,218 12.53 0.6681
2024-02-06 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 133,799 24,367 22.27 18,856 30.69 0.6514
2023-11-14 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 109,432 -52,965 -32.61 14,429 -26.56 0.7244
2023-08-04 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 162,397 75,905 87.76 19,645 118.40 0.9474
2023-05-16 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 86,492 -1,946 -2.20 8,995 14.63 0.5517
2023-02-15 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 88,438 183 0.21 7,847 -7.53 0.5568
2022-11-08 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 88,255 83,854 1,905.34 8,486 -11.85 0.6991
2022-08-11 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 4,401 387 9.64 9,627 -14.13 0.8014
2022-05-16 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 4,014 86 2.19 11,211 -1.35 0.7965
2022-02-14 2021-12-31 13F ALPHABET INCORPORATED CAP STK CLASS C CAP STK CL C 02079K107 3,928 2,047 108.83 11,364 126.69 0.8490
2021-11-15 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 1,881 258 15.90 5,013 23.23 0.6870
2021-08-12 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 1,623 -158 -8.87 4,068 10.42 0.7274
2021-05-17 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 1,781 782 78.28 3,684 110.51 0.7121
2021-01-29 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 999 393 64.85 1,750 96.41 0.4742
2020-11-03 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 606 169 38.67 891 44.17 0.4000
2020-08-14 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 437 228 109.09 618 154.32 0.3413
2020-05-08 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 209 -3 -1.42 243 -20.33 0.2494
2020-01-30 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 212 15 7.61 305 27.08 0.2692
2019-11-14 2019-09-30 13F ALPHABET CAP STK CL C 02079K107 197 -37 -15.81 240 -5.14 0.2515
2019-08-14 2019-06-30 13F ALPHABET CAP STK CL C 02079K107 234 -50 -17.61 253 -24.02 0.2905
2019-05-15 2019-03-31 13F ALPHABET CAP STK CL C 02079K107 284 0 0.00 333 5.05 0.4390
2019-02-13 2018-12-31 13F ALPHABET CAP STK CL C 02079K107 284 284 317 0.2922
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.