Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionAnnex Advisory Services, LLC
Latest Disclosed Ownership11,322 shares
Latest Disclosed Value $ 3,247,732
Annex Advisory Services, LLC reports 12.74% increase in ownership of GOOG / Alphabet Inc.

On April 16, 2026 - Annex Advisory Services, LLC filed a 13F-HR form disclosing ownership of 11,322 shares of Alphabet Inc. (CH:GOOG) valued at $3,247,732 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 10,043 shares of Alphabet Inc.. This represents a change in shares of 12.74% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 11,322 1,279 12.74 3,248 3.05 0.0609
2026-01-26 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 10,043 738 7.93 3,152 39.06 0.0602
2025-10-17 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 9,305 53 0.57 2,266 38.09 0.0482
2025-07-11 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 9,252 -200 -2.12 1,641 11.18 0.0395
2025-04-11 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 9,452 1,339 16.50 1,477 -4.47 0.0419
2025-01-16 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 8,113 536 7.07 1,545 22.04 0.0466
2024-10-10 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 7,577 -12 -0.16 1,267 -8.99 0.0405
2024-07-12 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 7,589 -343 -4.32 1,392 15.24 0.0490
2024-04-12 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 7,932 1,165 17.22 1,208 26.65 0.0429
2024-02-13 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 6,767 177 2.69 954 9.79 0.0398
2023-11-01 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 6,590 83 1.28 869 10.29 0.0526
2023-07-24 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 6,507 -111 -1.68 787 14.39 0.0437
2023-04-27 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 6,618 -183 -2.69 688 14.10 0.0369
2023-01-30 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 6,801 -653 -8.76 603 -15.90 0.0340
2022-10-24 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 7,454 7,090 1,947.80 717 -9.92 0.0483
2022-07-27 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 364 34 10.30 796 -13.67 0.0575
2022-04-13 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 330 19 6.11 922 2.44 0.0675
2022-01-31 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 311 33 11.87 900 21.46 0.0617
2021-10-18 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 278 -28 -9.15 741 -3.39 0.0606
2021-07-29 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 306 23 8.13 767 31.11 0.0622
2021-04-22 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 283 35 14.11 585 34.79 0.0563
2021-01-28 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 248 40 19.23 434 41.83 0.0425
2020-10-23 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 208 -39 -15.79 306 -12.32 0.0390
2020-07-21 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 247 45 22.28 349 48.51 0.0487
2020-04-22 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 202 31 18.13 235 2.62 0.0333
2020-02-13 2019-12-31 13F/A-1 ALPHABET CAP STK CL C 02079K107 171 171 229 0.0277
2020-02-10 2019-12-31 13F ALPHABET CAP STK CL C 02079K107 171 229
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.