Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionAdvisorNet Financial, Inc
Latest Disclosed Ownership18,988 shares
Latest Disclosed Value $ 5,447,024
AdvisorNet Financial, Inc ownership in GOOG / Alphabet Inc.

On April 17, 2026 - AdvisorNet Financial, Inc filed a 13F-HR form disclosing ownership of 18,988 shares of Alphabet Inc. (CH:GOOG) valued at $5,447,024 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 20, 2026 disclosing 25,021 shares of Alphabet Inc.. This represents a change in shares of 6.24% during the quarter.

AdvisorNet Financial, Inc has a history of taking positions in derivatives of the underlying security (GOOG) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:GOOG / Alphabet Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-17 2026-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 18,988 1,116 6.24 5,447 -2.87 0.2819
2026-01-20 2025-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 17,872 -338 -1.86 5,608 26.48 0.2987
2025-10-09 2025-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 18,210 -637 -3.38 4,435 32.64 0.2510
2025-07-14 2025-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 18,847 -1,204 -6.00 3,343 6.74 0.2155
2025-04-07 2025-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 20,051 1,343 7.18 3,133 -12.07 0.2325
2025-01-13 2024-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 18,708 -1,014 -5.14 3,563 8.04 0.2982
2024-10-15 2024-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 19,722 999 5.34 3,297 -3.99 0.2463
2024-07-16 2024-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 18,723 130 0.70 3,434 21.30 0.3118
2024-04-12 2024-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 18,593 -828 -4.26 2,831 3.43 0.2722
2024-01-19 2023-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 19,421 1,043 5.68 2,737 12.96 0.2524
2023-10-12 2023-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 18,378 -1,526 -7.67 2,423 0.66 0.2200
2023-07-14 2023-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 19,904 -293 -1.45 2,408 14.62 0.2060
2023-04-28 2023-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 20,197 -446 -2.16 2,101 14.69 0.1921
2023-01-13 2022-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 20,643 2,433 13.36 1,832 4.57 0.1802
2022-10-04 2022-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 18,210 17,268 1,833.12 1,751 -15.04 0.1748
2022-07-07 2022-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 942 3 0.32 2,061 -21.43 0.2024
2022-04-14 2022-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 939 68 7.81 2,623 4.09 0.1651
2022-01-19 2021-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 871 -11 -1.25 2,520 7.19 0.1552
2021-10-15 2021-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 882 86 10.80 2,351 17.84 0.1636
2021-07-06 2021-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 796 -23 -2.81 1,995 17.77 0.1322
2021-04-14 2021-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 819 -19 -2.27 1,694 15.40 0.1206
2021-02-04 2020-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 838 -28 -3.23 1,468 15.32 0.1185
2020-11-06 2020-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 866 29 3.46 1,273 7.61 0.1091
2020-08-26 2020-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 837 0 0.00 1,183 21.58 0.0953
2020-05-14 2020-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 837 3 0.36 973 -12.74 0.0898
2020-02-12 2019-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 834 -105 -11.18 1,115 -2.62 0.0946
2019-10-23 2019-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 939 119 14.51 1,145 29.23 0.1052
2019-07-15 2019-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 820 -1 -0.12 886 -8.00 0.0980
2019-05-14 2019-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 821 115 16.29 963 31.74 0.1177
2019-02-08 2018-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 706 5 0.71 731 -12.66 0.1010
2018-11-14 2018-09-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 701 42 6.37 837 13.88 0.1052
2018-07-26 2018-06-30 13F ALPHABET INC CAP STK CL C Stock 02079K107 659 -44 -6.26 735 1.38 0.0994
2018-05-08 2018-03-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 703 -11 -1.54 725 -2.95 0.1002
2018-02-27 2017-12-31 13F ALPHABET INC CAP STK CL C Stock 02079K107 714 714 747 0.1135
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-01-20 2025-12-31 13F ALPHABET INC CAP STK CL C Stock Call 0 -100.00 0 -100.00 n/a n/a n/a
2025-10-09 2025-09-30 13F ALPHABET INC CAP STK CL C Stock Call 100 0.00 24 41.18 n/a n/a n/a
2025-07-14 2025-06-30 13F ALPHABET INC CAP STK CL C Stock Call 100 -50.00 18 -45.16 n/a n/a n/a
2025-04-07 2025-03-31 13F ALPHABET INC CAP STK CL C Stock Call 200 31 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.