General Mills, Inc.
CH ˙ SWX ˙ US3703341046
SecurityCH:GIS / General Mills, Inc.
InstitutionWhite Pine Capital Llc
Latest Disclosed Ownership14,413 shares
Latest Disclosed Value $ 536,464
White Pine Capital Llc reports 26.29% increase in ownership of GIS / General Mills, Inc.

On May 11, 2026 - White Pine Capital Llc filed a 13F-HR form disclosing ownership of 14,413 shares of General Mills, Inc. (CH:GIS) valued at $536,464 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 11,413 shares of General Mills, Inc.. This represents a change in shares of 26.29% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F GENERAL MILLS COM 370334104 14,413 3,000 26.29 536 1.13 0.1510
2026-02-09 2025-12-31 13F GENERAL MILLS COM 370334104 11,413 -10,895 -48.84 531 -52.85 0.1460
2025-11-10 2025-09-30 13F GENERAL MILLS COM 370334104 22,308 -1,625 -6.79 1,125 -9.28 0.3221
2025-08-12 2025-06-30 13F GENERAL MILLS COM 370334104 23,933 -201 -0.83 1,240 -14.08 0.3936
2025-05-13 2025-03-31 13F GENERAL MILLS COM 370334104 24,134 1,630 7.24 1,443 0.49 0.4999
2025-01-30 2024-12-31 13F GENERAL MILLS COM 370334104 22,504 -120 -0.53 1,435 -14.07 0.4835
2024-11-12 2024-09-30 13F GENERAL MILLS COM 370334104 22,624 -33 -0.15 1,671 16.54 0.5708
2024-08-13 2024-06-30 13F GENERAL MILLS COM 370334104 22,657 -5 -0.02 1,433 -10.21 0.5432
2024-05-13 2024-03-31 13F GENERAL MILLS COM 370334104 22,662 -234 -1.02 1,597 7.04 0.6073
2024-02-05 2023-12-31 13F GENERAL MILLS COM 370334104 22,896 -553 -2.36 1,491 -0.60 0.5748
2023-11-09 2023-09-30 13F GENERAL MILLS COM 370334104 23,449 -1,750 -6.94 1,501 -22.36 0.6022
2023-08-08 2023-06-30 13F GENERAL MILLS COM 370334104 25,199 -349 -1.37 1,933 -11.50 0.7211
2023-05-09 2023-03-31 13F GENERAL MILLS COM 370334104 25,548 -1,192 -4.46 2,183 -2.63 0.8482
2023-02-16 2022-12-31 13F/A-1 GENERAL MILLS COM 370334104 26,740 50 0.19 2,242 9.63 0.8750
2023-02-10 2022-12-31 13F GENERAL MILLS COM 370334104 26,740 50 2,242 0.8750
2022-11-08 2022-09-30 13F GENERAL MILLS COM 370334104 26,690 0 0.00 2,045 1.54 0.8512
2022-08-16 2022-06-30 13F GENERAL MILLS COM 370334104 26,690 -945 -3.42 2,014 7.64 0.7890
2022-05-12 2022-03-31 13F GENERAL MILLS COM 370334104 27,635 0 0.00 1,871 0.48 0.5796
2022-02-11 2021-12-31 13F GENERAL MILLS COM 370334104 27,635 -70 -0.25 1,862 12.37 0.5501
2021-11-10 2021-09-30 13F GENERAL MILLS COM 370334104 27,705 0 0.00 1,657 1.59 0.5089
2021-08-12 2021-06-30 13F GENERAL MILLS COM 370334104 27,705 -430 -1.53 1,631 -5.45 0.4857
2021-05-12 2021-03-31 13F GENERAL MILLS COM 370334104 28,135 100 0.36 1,725 4.67 0.5479
2021-02-16 2020-12-31 13F GENERAL MILLS COM 370334104 28,035 100 0.36 1,648 -4.35 0.5829
2020-11-16 2020-09-30 13F GENERAL MILLS COM 370334104 27,935 -300 -1.06 1,723 -1.03 0.7012
2020-08-12 2020-06-30 13F GENERAL MILLS COM 370334104 28,235 -200 -0.70 1,741 15.99 0.7381
2020-05-13 2020-03-31 13F GENERAL MILLS COM 370334104 28,435 125 0.44 1,501 -0.99 0.7620
2020-02-12 2019-12-31 13F GENERAL MILLS COM 370334104 28,310 -1,100 -3.74 1,516 -6.48 0.5917
2019-11-14 2019-09-30 13F GENERAL MILLS COM 370334104 29,410 -60 -0.20 1,621 4.72 0.6061
2019-08-14 2019-06-30 13F GENERAL MILLS COM 370334104 29,470 1,650 5.93 1,548 7.50 0.5777
2019-05-13 2019-03-31 13F GENERAL MILLS COM 370334104 27,820 20,855 299.43 1,440 431.37 0.5300
2019-05-10 2018-12-31 13F/A-1 GENERAL MILLS COM 370334104 6,965 0 0.00 271 -9.36 0.1115
2019-02-13 2018-12-31 13F GENERAL MILLS COM 370334104 6,965 0 271
2019-05-10 2018-09-30 13F/A-1 GENERAL MILLS COM 370334104 6,965 1,175 20.29 299 16.80 0.1055
2018-11-13 2018-09-30 13F GENERAL MILLS COM 370334104 6,965 1,175 299
2019-05-10 2018-06-30 13F/A-1 GENERAL MILLS COM 370334104 5,790 -885 -13.26 256 -14.95 0.0914
2018-08-14 2018-06-30 13F GENERAL MILLS COM 370334104 5,790 -885 256
2019-05-10 2018-03-31 13F/A-1 GENERAL MILLS COM 370334104 6,675 0 0.00 301 -23.99 0.1109
2018-05-14 2018-03-31 13F GENERAL MILLS COM 370334104 6,675 0 301
2018-02-13 2017-12-31 13F GENERAL MILLS COM 370334104 6,675 -100 -1.48 396 12.82 0.1447
2017-11-13 2017-09-30 13F GENERAL MILLS COM 370334104 6,775 -50 -0.73 351 -7.14 0.0009
2017-08-10 2017-06-30 13F GENERAL MILLS COM 370334104 6,825 0 0.00 378 -6.20 0.1491
2017-05-15 2017-03-31 13F GENERAL MILLS COM 370334104 6,825 65 0.96 403 -3.59 0.1639
2017-02-13 2016-12-31 13F GENERAL MILLS COM 370334104 6,760 0 0.00 418 -3.24 0.1772
2016-11-10 2016-09-30 13F GENERAL MILLS COM 370334104 6,760 -100 -1.46 432 -11.66 0.1841
2016-08-12 2016-06-30 13F GENERAL MILLS COM 370334104 6,860 -1,532 -18.26 489 -8.08 0.2058
2016-05-11 2016-03-31 13F GENERAL MILLS COM 370334104 8,392 0 0.00 532 9.92 0.2276
2016-02-11 2015-12-31 13F GENERAL MILLS COM 370334104 8,392 -50 -0.59 484 2.11 0.2143
2015-11-12 2015-09-30 13F GENERAL MILLS COM 370334104 8,442 0 0.00 474 0.85 0.2199
2015-08-13 2015-06-30 13F GENERAL MILLS COM 370334104 8,442 0 0.00 470 -1.67 0.2013
2015-05-13 2015-03-31 13F GENERAL MILLS COM 370334104 8,442 -200 -2.31 478 3.69 0.1938
2015-02-13 2014-12-31 13F GENERAL MILLS COM 370334104 8,642 -200 -2.26 461 3.36 0.1553
2014-11-13 2014-09-30 13F GENERAL MILLS COM 370334104 8,842 -200 -2.21 446 -6.11 0.1520
2014-09-17 2014-06-30 13F/A-1 GENERAL MILLS COM 370334104 9,042 0 0.00 475 1.28 0.1640
2014-08-12 2014-06-30 13F GENERAL MILLS COM 370334104 9,042 475
2014-09-17 2014-03-31 13F/A-1 GENERAL MILLS COM 370334104 9,042 0 0.00 469 3.99 0.1604
2014-05-14 2014-03-31 13F GENERAL MILLS COM 370334104 9,042 469
2014-09-17 2013-12-31 13F/A-1 GENERAL MILLS COM 370334104 9,042 2,132 30.85 451 36.25 0.1584
2014-02-13 2013-12-31 13F GENERAL MILLS COM 370334104 9,042 451
2014-09-17 2013-09-30 13F/A-1 GENERAL MILLS COM 370334104 6,910 -500 -6.75 331 -8.06 0.1140
2013-11-12 2013-09-30 13F GENERAL MILLS COM 370334104 6,910 331
2013-08-16 2013-06-30 13F/A-1 GENERAL MILLS COM 370334104 7,410 0 360 0.1374
2014-09-17 2013-06-30 13F/A-2 GENERAL MILLS COM 370334104 7,410 7,410 360 0.1249
2013-08-12 2013-06-30 13F GENERAL MILLS COM 370334104 7,410 360 0.1377
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.