General Mills, Inc.
CH ˙ SWX ˙ US3703341046
SecurityCH:GIS / General Mills, Inc.
InstitutionVerity Asset Management, Inc.
Latest Disclosed Ownership6,404 shares
Latest Disclosed Value $ 238,357
Verity Asset Management, Inc. ownership in GIS / General Mills, Inc.

On April 21, 2026 - Verity Asset Management, Inc. filed a 13F-HR form disclosing ownership of 6,404 shares of General Mills, Inc. (CH:GIS) valued at $238,357 USD as of March 31, 2026. The entity filed a previous 13F-HR on August 15, 2023 disclosing 0 shares of General Mills, Inc..

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F GENERAL MILLS C 370334104 6,404 6,404 238 0.1000
2023-08-15 2023-06-30 13F GENERAL MILLS COM 370334104 0 -2,354 -100.00 0 -100.00
2023-05-24 2023-03-31 13F GENERAL MILLS COM 370334104 2,354 -202 -7.90 201 -6.07 0.1201
2023-02-14 2022-12-31 13F GENERAL MILLS COM 370334104 2,556 -714 -21.83 214 -99.91 0.1833
2022-11-16 2022-09-30 13F GENERAL MILLS COM 370334104 3,270 -59 -1.77 250,515 110,747.35 0.2584
2022-05-23 2022-03-31 13F/A-1 GENERAL MILLS COM 370334104 3,329 3,329 226 0.1436
2022-05-12 2022-03-31 13F GENERAL MILLS COM 370334104 3,329 3,329 225 0.1633
2020-11-13 2020-06-30 13F GENERAL MILLS COM 370334104 0 -7,047 -100.00 0 -100.00
2020-05-18 2020-03-31 13F GENERAL MILLS COM 370334104 7,047 840 13.53 372 12.05 0.4687
2020-02-11 2019-12-31 13F GENERAL MILLS COM 370334104 6,207 -138 -2.17 332 -4.87 0.3305
2019-10-31 2019-09-30 13F GENERAL MILLS COM 370334104 6,345 -1,025 -13.91 349 -9.82 0.3656
2019-08-08 2019-06-30 13F/A-1 GENERAL MILLS COM 370334104 7,370 370 5.29 387 6.91 0.4344
2019-05-13 2019-03-31 13F GENERAL MILLS COM 370334104 7,000 1,590 29.39 362 71.56 0.4187
2019-02-12 2018-12-31 13F GENERAL MILLS COM 370334104 5,410 -2,255 -29.42 211 -35.87 0.2827
2018-11-13 2018-09-30 13F GENERAL MILLS COM 370334104 7,665 7,665 329 0.3246
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.