General Mills, Inc.
CH ˙ SWX ˙ US3703341046
SecurityCH:GIS / General Mills, Inc.
InstitutionSmith, Moore & Co.
Latest Disclosed Ownership8,412 shares
Latest Disclosed Value $ 313,113
Smith, Moore & Co. reports 21.45% decrease in ownership of GIS / General Mills, Inc.

On May 5, 2026 - Smith, Moore & Co. filed a 13F-HR form disclosing ownership of 8,412 shares of General Mills, Inc. (CH:GIS) valued at $313,113 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 23, 2026 disclosing 10,709 shares of General Mills, Inc.. This represents a change in shares of -21.45% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-05 2026-03-31 13F GENERAL MILLS INC COM Stock 370334104 8,412 -2,297 -21.45 313 -37.02 0.0228
2026-01-23 2025-12-31 13F GENERAL MLS COM 370334104 10,709 1,924 21.90 498 12.44 0.0376
2025-11-12 2025-09-30 13F GENERAL MLS OM 370334104 8,785 225 2.63 443 -0.23 0.0339
2025-08-13 2025-06-30 13F GENERAL MLS COM 370334104 8,560 -1,069 -11.10 443 -22.96 0.0372
2025-05-15 2025-03-31 13F GENERAL MLS COM 370334104 9,629 1,321 15.90 576 8.70 0.0533
2025-02-13 2024-12-31 13F GENERAL MLS COM 370334104 8,308 -66 -0.79 530 -14.40 0.0484
2024-11-12 2024-09-30 13F GENERAL MLS COM 370334104 8,374 192 2.35 618 19.54 0.0591
2024-08-14 2024-06-30 13F GENERAL MLS COM 370334104 8,182 46 0.57 518 -9.14 0.0534
2024-05-13 2024-03-31 13F GENERAL MLS COM 370334104 8,136 -1,251 -13.33 569 -6.87 0.0607
2024-02-13 2023-12-31 13F GENERAL MLS COM 370334104 9,387 -3,624 -27.85 611 -26.56 0.0720
2023-11-15 2023-09-30 13F/A-1 GENERAL MLS COM 370334104 13,011 871 7.17 833 -10.63 0.1100
2023-11-14 2023-09-30 13F GENERAL MLS COM 370334104 12,140 0 931 0.1186
2023-08-11 2023-06-30 13F GENERAL MLS COM 370334104 12,140 -204 -1.65 931 -11.67 0.1186
2023-05-12 2023-03-31 13F GENERAL MLS COM 370334104 12,344 -69 -0.56 1,055 1.35 0.1434
2023-02-13 2022-12-31 13F GENERAL MLS COM 370334104 12,413 -9,404 -43.10 1,041 -37.76 0.1445
2022-11-14 2022-09-30 13F GENERAL MLS COM 370334104 21,817 -330 -1.49 1,671 0.00 0.2536
2022-08-12 2022-06-30 13F GENERAL MLS COM 370334104 22,147 796 3.73 1,671 15.56 0.2577
2022-05-12 2022-03-31 13F GENERAL MLS COM 370334104 21,351 120 0.57 1,446 1.05 0.1973
2022-02-08 2021-12-31 13F GENERAL MLS COM 370334104 21,231 1,007 4.98 1,431 18.26 0.1988
2021-11-12 2021-09-30 13F GENERAL MLS COM 370334104 20,224 690 3.53 1,210 1.68 0.1846
2021-08-10 2021-06-30 13F GENERAL MLS COM 370334104 19,534 -599 -2.98 1,190 -3.64 0.1793
2021-05-14 2021-03-31 13F GENERAL MLS COM 370334104 20,133 -689 -3.31 1,235 0.90 0.1998
2021-02-16 2020-12-31 13F GENERAL MLS COM 370334104 20,822 7,140 52.19 1,224 45.02 0.2284
2020-11-12 2020-09-30 13F GENERAL MLS COM 370334104 13,682 658 5.05 844 5.11 0.1753
2020-08-10 2020-06-30 13F GENERAL MLS COM 370334104 13,024 -529 -3.90 803 12.31 0.1774
2020-05-15 2020-03-31 13F GENERAL MLS COM 370334104 13,553 -1,723 -11.28 715 -12.59 0.1885
2020-02-07 2019-12-31 13F GENERAL MLS COM 370334104 15,276 -885 -5.48 818 -8.19 0.1698
2019-11-07 2019-09-30 13F GENERAL MLS COM 370334104 16,161 50 0.31 891 5.32 0.1971
2019-08-15 2019-06-30 13F GENERAL MLS COM 370334104 16,111 0 0.00 846 1.44 0.1902
2019-05-07 2019-03-31 13F GENERAL MLS COM 370334104 16,111 -2,308 -12.53 834 16.32 0.1984
2019-02-15 2018-12-31 13F GENERAL MLS COM 370334104 18,419 -752 -3.92 717 -12.88 0.1947
2018-11-15 2018-09-30 13F GENERAL MLS COM 370334104 19,171 519 2.78 823 -0.36 0.1877
2018-08-14 2018-06-30 13F GENERAL MLS COM 370334104 18,652 -423 -2.22 826 -3.95 0.2072
2018-05-14 2018-03-31 13F GENERAL MLS COM 370334104 19,075 -1,654 -7.98 860 -30.02 0.2305
2018-02-09 2017-12-31 13F GENERAL MLS COM 370334104 20,729 6,931 50.23 1,229 72.13 0.3313
2017-11-02 2017-09-30 13F GENERAL MLS COM 370334104 13,798 2,347 20.50 714 12.62 0.2031
2017-08-11 2017-06-30 13F GENERAL MLS COM 370334104 11,451 450 4.09 634 -2.31 0.2126
2017-05-08 2017-03-31 13F GENERAL MLS COM 370334104 11,001 210 1.95 649 -2.70 0.2329
2017-02-02 2016-12-31 13F GENERAL MLS COM 370334104 10,791 40 0.37 667 -2.91 0.2542
2016-11-14 2016-09-30 13F GENERAL MLS COM 370334104 10,751 -1,000 -8.51 687 -18.02 0.2761
2016-08-10 2016-06-30 13F GENERAL MLS COM 370334104 11,751 52 0.44 838 13.09 0.3472
2016-05-12 2016-03-31 13F GENERAL MLS COM 370334104 11,699 -366 -3.03 741 6.47 0.3201
2016-02-12 2015-12-31 13F GENERAL MLS COM 370334104 12,065 811 7.21 696 10.13 0.3460
2015-10-14 2015-09-30 13F/A-1 GENERAL MLS COM 370334104 11,254 500 4.65 632 5.51 0.3506
2015-10-13 2015-09-30 13F GENERAL MLS COM 370334104 10,754 599
2015-07-31 2015-06-30 13F GENERAL MLS COM 370334104 10,754 0 0.00 599 -1.64 0.3044
2015-05-08 2015-03-31 13F GENERAL MLS COM 370334104 10,754 -200 -1.83 609 4.28 0.3216
2015-02-10 2014-12-31 13F GENERAL MLS COM 370334104 10,954 0 0.00 584 5.61 0.3112
2014-11-07 2014-09-30 13F GENERAL MLS COM 370334104 10,954 1,000 10.05 553 5.74 0.3083
2014-07-24 2014-06-30 13F GENERAL MLS COM 370334104 9,954 -461 -4.43 523 -3.15 0.3171
2014-05-01 2014-03-31 13F GENERAL MLS COM 370334104 10,415 -583 -5.30 540 -1.64 0.3235
2014-02-10 2013-12-31 13F GENERAL MLS COM 370334104 10,998 10,998 549 0.3441
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.