General Mills, Inc.
CH ˙ SWX ˙ US3703341046
SecurityCH:GIS / General Mills, Inc.
InstitutionHartland & Co., LLC
Latest Disclosed Ownership14,755 shares
Latest Disclosed Value $ 549,183
Hartland & Co., LLC reports 14.42% increase in ownership of GIS / General Mills, Inc.

On May 6, 2026 - Hartland & Co., LLC filed a 13F-HR form disclosing ownership of 14,755 shares of General Mills, Inc. (CH:GIS) valued at $549,183 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 12,896 shares of General Mills, Inc.. This represents a change in shares of 14.42% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F GENERAL MILLS COM 370334104 14,755 1,859 14.42 549 -8.35 0.0050
2026-02-09 2025-12-31 13F GENERAL MLS COM 370334104 12,896 5,086 65.12 600 52.42 0.0076
2025-11-10 2025-09-30 13F GENERAL MLS COM 370334104 7,810 -202 -2.52 394 -5.30 0.0052
2025-08-08 2025-06-30 13F GENERAL MLS COM 370334104 8,012 3,476 76.63 415 53.14 0.0058
2025-05-13 2025-03-31 13F GENERAL MLS COM 370334104 4,536 260 6.08 271 -0.37 0.0042
2025-02-10 2024-12-31 13F GENERAL MLS COM 370334104 4,276 -115 -2.62 273 -16.05 0.0041
2024-11-13 2024-09-30 13F GENERAL MLS COM 370334104 4,391 82 1.90 324 19.12 0.0050
2024-08-12 2024-06-30 13F GENERAL MLS COM 370334104 4,309 1,628 60.72 273 43.92 0.0047
2024-05-14 2024-03-31 13F GENERAL MLS COM 370334104 2,681 -429 -13.79 189 -6.44 0.0094
2024-02-12 2023-12-31 13F GENERAL MLS COM 370334104 3,110 -140 -4.31 203 -2.42 0.0108
2023-11-13 2023-09-30 13F/A-1 GENERAL MLS COM 370334104 3,250 -73 -2.20 208 -18.50 0.0128
2023-11-07 2023-09-30 13F GENERAL MLS COM 370334104 3,671 348 235 0.0129
2023-08-07 2023-06-30 13F GENERAL MLS COM 370334104 3,323 0 0.00 255 -10.25 0.0154
2023-05-09 2023-03-31 13F GENERAL MLS COM 370334104 3,323 -1,155 -25.79 284 -24.53 0.0207
2023-02-14 2022-12-31 13F GENERAL MLS COM 370334104 4,478 1,553 53.09 375 67.41 0.0294
2022-11-15 2022-09-30 13F GENERAL MLS COM 370334104 2,925 -277 -8.65 224 -7.44 0.0206
2022-08-12 2022-06-30 13F GENERAL MLS COM 370334104 3,202 109 3.52 242 15.79 0.0189
2022-05-04 2022-03-31 13F GENERAL MLS COM 370334104 3,093 222 7.73 209 8.29 0.0142
2022-02-14 2021-12-31 13F GENERAL MLS COM 370334104 2,871 190 7.09 193 20.63 0.0131
2021-11-12 2021-09-30 13F GENERAL MLS COM 370334104 2,681 -43 -1.58 160 -3.61 0.0119
2021-08-12 2021-06-30 13F GENERAL MLS COM 370334104 2,724 237 9.53 166 8.50 0.0128
2021-05-14 2021-03-31 13F GENERAL MLS COM 370334104 2,487 -521 -17.32 153 -13.56 0.0127
2021-02-11 2020-12-31 13F GENERAL MLS COM 370334104 3,008 321 11.95 177 6.63 0.0161
2020-11-12 2020-09-30 13F GENERAL MLS COM 370334104 2,687 0 0.00 166 0.00 0.0178
2020-08-11 2020-06-30 13F GENERAL MLS COM 370334104 2,687 0 0.00 166 16.90 0.0192
2020-05-14 2020-03-31 13F GENERAL MLS COM 370334104 2,687 2,687 142 0.0207
2018-11-13 2018-09-30 13F GENERAL MLS COM 370334104 0 -4,873 -100.00 0 -100.00
2018-08-07 2018-06-30 13F GENERAL MLS COM 370334104 4,873 73 1.52 216 0.00 0.0308
2018-05-14 2018-03-31 13F GENERAL MLS COM 370334104 4,800 -1,065 -18.16 216 -37.93 0.0313
2018-02-09 2017-12-31 13F GENERAL MLS COM 370334104 5,865 -800 -12.00 348 0.87 0.0472
2017-11-09 2017-09-30 13F GENERAL MLS COM 370334104 6,665 0 0.00 345 -6.50 0.0449
2017-08-03 2017-06-30 13F GENERAL MLS COM 370334104 6,665 1,800 37.00 369 28.57 0.0539
2017-05-11 2017-03-31 13F GENERAL MLS COM 370334104 4,865 0 0.00 287 -4.65 0.0417
2017-02-10 2016-12-31 13F GENERAL MLS COM 370334104 4,865 4,865 301 0.0487
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.