General Mills, Inc.
CH ˙ SWX ˙ US3703341046
SecurityCH:GIS / General Mills, Inc.
InstitutionCrossmark Global Holdings, Inc.
Latest Disclosed Ownership171,780 shares
Latest Disclosed Value $ 6,393,672
Crossmark Global Holdings, Inc. reports 0.82% decrease in ownership of GIS / General Mills, Inc.

On May 11, 2026 - Crossmark Global Holdings, Inc. filed a 13F-HR form disclosing ownership of 171,780 shares of General Mills, Inc. (CH:GIS) valued at $6,393,672 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 3, 2026 disclosing 173,201 shares of General Mills, Inc.. This represents a change in shares of -0.82% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F GENERAL MLS COM 370334104 171,780 -1,421 -0.82 6,394 -20.61 0.0934
2026-02-03 2025-12-31 13F GENERAL MLS COM 370334104 173,201 -6,914 -3.84 8,054 -11.32 0.1149
2025-11-12 2025-09-30 13F GENERAL MLS COM 370334104 180,115 -28,633 -13.72 9,081 -16.03 0.1360
2025-08-08 2025-06-30 13F GENERAL MLS COM 370334104 208,748 -5,416 -2.53 10,815 -15.53 0.1746
2025-04-30 2025-03-31 13F GENERAL MLS COM 370334104 214,164 23,666 12.42 12,805 106,600.00 0.2258
2025-01-16 2024-12-31 13F GENERAL MILLS COM 370334104 190,498 5,675 3.07 12 -7.69 0.2215
2024-11-04 2024-09-30 13F GENERAL MILLS COM 370334104 184,823 104,436 129.92 14 160.00 0.2434
2024-07-29 2024-06-30 13F GENERAL MILLS COM 370334104 80,387 -3,885 -4.61 5 0.00 0.0972
2024-05-13 2024-03-31 13F GENERAL MILLS COM 370334104 84,272 -13,178 -13.52 6 -16.67 0.1131
2024-02-13 2023-12-31 13F GENERAL MILLS COM 370334104 97,450 -51,808 -34.71 6 -33.33 0.1317
2023-11-08 2023-09-30 13F GENERAL MILLS COM 370334104 149,258 -11,759 -7.30 9 -25.00 0.2140
2023-07-31 2023-06-30 13F GENERAL MILLS COM 370334104 161,017 -94,339 -36.94 12 -42.86 0.2614
2023-05-12 2023-03-31 13F GENERAL MILLS COM 370334104 255,356 -55 -0.02 22 0.00 0.5135
2023-01-19 2022-12-31 13F GENERAL MILLS COM 370334104 255,411 55,276 27.62 21 -99.86 0.5338
2022-11-01 2022-09-30 13F GENERAL MILLS COM 370334104 200,135 -3,374 -1.66 15,332 -0.14 0.4254
2022-07-29 2022-06-30 13F GENERAL MILLS COM 370334104 203,509 123 0.06 15,354 11.48 0.3979
2022-05-11 2022-03-31 13F GENERAL MILLS COM 370334104 203,386 31,257 18.16 13,773 18.75 0.3071
2022-01-10 2021-12-31 13F GENERAL MILLS COM 370334104 172,129 7,098 4.30 11,598 17.48 0.2519
2021-10-21 2021-09-30 13F/A-1 GENERAL MILLS COM 370334104 165,031 2,481 1.53 9,872 -0.32 0.2313
2021-10-13 2021-09-30 13F GENERAL MILLS COM 370334104 30,650 -131,900 1,221 0.1397
2021-07-21 2021-06-30 13F GENERAL MILLS COM 370334104 162,550 8,397 5.45 9,904 4.77 0.2329
2021-04-15 2021-03-31 13F GENERAL MILLS COM 370334104 154,153 -8,320 -5.12 9,453 -1.05 0.2341
2021-01-14 2020-12-31 13F GENERAL MILLS COM 370334104 162,473 -9,362 -5.45 9,553 -9.87 0.2415
2020-10-08 2020-09-30 13F GENERAL MILLS COM 370334104 171,835 -4,559 -2.58 10,599 -2.54 0.2972
2020-08-14 2020-06-30 13F GENERAL MILLS COM 370334104 176,394 14,288 8.81 10,875 27.13 0.3171
2020-04-28 2020-03-31 13F GENERAL MILLS COM 370334104 162,106 -3,968 -2.39 8,554 -3.83 0.3061
2020-02-06 2019-12-31 13F GENERAL MILLS COM 370334104 166,074 2,108 1.29 8,895 -1.58 0.2443
2019-10-09 2019-09-30 13F GENERAL MILLS COM 370334104 163,966 -4,263 -2.53 9,038 2.30 0.2638
2019-07-09 2019-06-30 13F GENERAL MILLS COM 370334104 168,229 -1,128 -0.67 8,835 0.81 0.2477
2019-05-02 2019-03-31 13F GENERAL MILLS COM 370334104 169,357 -9,107 -5.10 8,764 26.12 0.2488
2019-01-31 2018-12-31 13F GENERAL MILLS COM 370334104 178,464 -8,500 -4.55 6,949 -13.41 0.2154
2018-11-08 2018-09-30 13F/A-1 GENERAL MILLS COM 370334104 186,964 5,050 2.78 8,025 -0.34 0.2037
2018-11-06 2018-09-30 13F GENERAL MILLS COM 370334104 181,914 0 8,052
2018-07-31 2018-06-30 13F GENERAL MILLS COM 370334104 181,914 -199 -0.11 8,052 -1.88 0.2160
2018-04-16 2018-03-31 13F GENERAL MILLS COM 370334104 182,113 -9,608 -5.01 8,206 -27.81 0.2121
2018-02-05 2017-12-31 13F GENERAL MILLS COM 370334104 191,721 933 0.49 11,367 15.11 0.2731
2017-10-27 2017-09-30 13F GENERAL MILLS COM 370334104 190,788 0 0.00 9,875 0.00 0.2545
2017-10-25 2016-09-30 13F GENERAL MILLS COM 370334104 190,788 190,788 9,875 0.2545
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.