General Mills, Inc.
CH ˙ SWX ˙ US3703341046
SecurityCH:GIS / General Mills, Inc.
InstitutionColonial Trust Advisors
Latest Disclosed Ownership1,650 shares
Latest Disclosed Value $ 61,413
Colonial Trust Advisors reports 2.94% decrease in ownership of GIS / General Mills, Inc.

On May 12, 2026 - Colonial Trust Advisors filed a 13F-HR form disclosing ownership of 1,650 shares of General Mills, Inc. (CH:GIS) valued at $61,413 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 1,700 shares of General Mills, Inc.. This represents a change in shares of -2.94% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F GENERAL MLS INC COM Stock 370334104 1,650 -50 -2.94 61 -22.78 0.0048
2026-02-12 2025-12-31 13F GENERAL MLS INC COM Stock 370334104 1,700 -700 -29.17 79 -34.71 0.0059
2025-11-10 2025-09-30 13F GENERAL MLS INC COM Stock 370334104 2,400 -1,125 -31.91 121 -33.52 0.0093
2025-08-13 2025-06-30 13F GENERAL MLS INC COM Stock 370334104 3,525 -1,214 -25.62 183 -35.69 0.0151
2025-05-14 2025-03-31 13F GENERAL MLS INC COM Stock 370334104 4,739 -136 -2.79 283 -8.71 0.0252
2025-02-13 2024-12-31 13F GENERAL MLS INC COM Stock 370334104 4,875 -1,600 -24.71 311 -35.15 0.0276
2024-11-12 2024-09-30 13F GENERAL MLS INC COM Stock 370334104 6,475 -600 -8.48 478 6.94 0.0414
2024-08-14 2024-06-30 13F GENERAL MLS INC COM Stock 370334104 7,075 395 5.91 448 -4.28 0.0429
2024-05-14 2024-03-31 13F GENERAL MLS INC COM Stock 370334104 6,680 -1,032 -13.38 467 -6.97 0.0462
2024-02-14 2023-12-31 13F GENERAL MLS INC COM Stock 370334104 7,712 -120 -1.53 502 0.20 0.0533
2023-11-13 2023-09-30 13F GENERAL MLS INC COM Stock 370334104 7,832 -161 -2.01 501 -18.27 0.0574
2023-08-14 2023-06-30 13F GENERAL MLS INC COM Stock 370334104 7,993 -149 -1.83 613 -11.80 0.0681
2023-05-11 2023-03-31 13F GENERAL MLS INC COM Stock 370334104 8,142 126 1.57 696 3.42 0.0817
2023-02-14 2022-12-31 13F GENERAL MLS INC COM Stock 370334104 8,016 -194 -2.36 672 6.84 0.0825
2022-11-14 2022-09-30 13F GENERAL MLS INC COM Stock 370334104 8,210 435 5.59 629 7.16 0.0852
2022-08-12 2022-06-30 13F GENERAL MILLS CS 370334104 7,775 1 0.01 587 11.60 0.0825
2022-05-09 2022-03-31 13F GENERAL MILLS CS 370334104 7,774 255 3.39 526 3.75 0.0623
2022-02-14 2021-12-31 13F GENERAL MILLS CS 370334104 7,519 1,094 17.03 507 32.03 0.0567
2021-11-12 2021-09-30 13F GENERAL MILLS CS 370334104 6,425 -550 -7.89 384 -9.65 0.0474
2021-08-05 2021-06-30 13F GENERAL MILLS CS 370334104 6,975 -1,000 -12.54 425 -13.09 0.0519
2021-05-10 2021-03-31 13F GENERAL MILLS CS 370334104 7,975 -250 -3.04 489 1.03 0.0643
2021-01-29 2020-12-31 13F GENERAL MILLS CS 370334104 8,225 -150 -1.79 484 -6.38 0.0672
2020-10-26 2020-09-30 13F GENERAL MILLS CS 370334104 8,375 -1,325 -13.66 517 -13.55 0.0812
2020-08-10 2020-06-30 13F GENERAL MILLS CS 370334104 9,700 -600 -5.83 598 9.93 0.1020
2020-05-06 2020-03-31 13F GENERAL MILLS CS 370334104 10,300 -250 -2.37 544 -3.72 0.1139
2020-02-14 2019-12-31 13F GENERAL MILLS CS 370334104 10,550 -1,400 -11.72 565 -14.26 0.0938
2019-11-15 2019-09-30 13F GENERAL MILLS CS 370334104 11,950 -3,427 -22.29 659 -18.44 0.1166
2019-08-21 2019-06-30 13F GENERAL MILLS CS 370334104 15,377 -875 -5.38 808 -3.92 0.1462
2019-05-15 2019-03-31 13F GENERAL MILLS CS 370334104 16,252 -1,425 -8.06 841 22.24 0.1596
2019-02-11 2018-12-31 13F GENERAL MILLS CS 370334104 17,677 -6,400 -26.58 688 -33.40 0.1680
2018-11-14 2018-09-30 13F GENERAL MILLS CS 370334104 24,077 -6,115 -20.25 1,033 -22.68 0.1932
2018-08-14 2018-06-30 13F GENERAL MILLS CS 370334104 30,192 -5,675 -15.82 1,336 -17.33 0.2647
2018-05-09 2018-03-31 13F GENERAL MILLS CS 370334104 35,867 -15,096 -29.62 1,616 -46.53 0.3295
2018-02-21 2017-12-31 13F GENERAL MILLS CS 370334104 50,963 3,442 7.24 3,022 22.85 0.4684
2017-11-14 2017-09-30 13F GENERAL MILLS CS 370334104 47,521 -3,573 -6.99 2,460 -13.10 0.5404
2017-08-14 2017-06-30 13F GENERAL MILLS CS 370334104 51,094 6,969 15.79 2,831 14.06 0.6427
2017-05-15 2017-03-31 13F GENERAL MILLS CS 370334104 44,125 -600 -1.34 2,482 -10.17 0.7636
2017-02-13 2016-12-31 13F GENERAL MILLS CS 370334104 44,725 -675 -1.49 2,763 -4.72 0.8919
2016-10-18 2016-09-30 13F GENERAL MILLS CS 370334104 45,400 150 0.33 2,900 -10.13 0.9110
2016-08-22 2016-06-30 13F GENERAL MILLS CS 370334104 45,250 -425 -0.93 3,227 11.51 1.0324
2016-05-13 2016-03-31 13F GENERAL MILLS CS 370334104 45,675 350 0.77 2,894 10.75 0.9444
2016-02-12 2015-12-31 13F GENERAL MILLS CS 370334104 45,325 -1,900 -4.02 2,613 -1.43 0.8689
2015-11-18 2015-09-30 13F GENERAL MILLS CS 370334104 47,225 -850 -1.77 2,651 -1.05 0.8903
2015-08-05 2015-06-30 13F GENERAL MILLS CS 370334104 48,075 -600 -1.23 2,679 -2.76 0.8304
2015-06-01 2015-03-31 13F GENERAL MILLS CS 370334104 48,675 7,795 19.07 2,755 26.38 0.8417
2015-02-13 2014-12-31 13F GENERAL MILLS CS 370334104 40,880 -13,725 -25.14 2,180 -20.87 0.8431
2014-11-14 2014-09-30 13F GENERAL MILLS CS 370334104 54,605 50 0.09 2,755 -3.87 0.8533
2014-08-14 2014-06-30 13F GENERAL MILLS CS 370334104 54,555 -1,100 -1.98 2,866 -0.62 0.8710
2014-05-15 2014-03-31 13F GENERAL MILLS CS 370334104 55,655 -148 -0.27 2,884 3.55 0.9018
2014-02-14 2013-12-31 13F GENERAL MILLS CS 370334104 55,803 1,277 2.34 2,785 6.58 0.8747
2013-11-14 2013-09-30 13F GENERAL MILLS CS 370334104 54,526 1,926 3.66 2,613 2.35 0.8846
2013-08-14 2013-06-30 13F GENERAL MILLS CS 370334104 52,600 52,600 2,553 0.9050
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.