General Mills, Inc.
CH ˙ SWX ˙ US3703341046
SecurityCH:GIS / General Mills, Inc.
InstitutionCarson Advisory Inc.
Latest Disclosed Ownership16,860 shares
Latest Disclosed Value $ 627,540
Carson Advisory Inc. reports 155.07% increase in ownership of GIS / General Mills, Inc.

On May 7, 2026 - Carson Advisory Inc. filed a 13F-HR form disclosing ownership of 16,860 shares of General Mills, Inc. (CH:GIS) valued at $627,540 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 6,610 shares of General Mills, Inc.. This represents a change in shares of 155.07% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-07 2026-03-31 13F GENERAL MILLS COM 370334104 16,860 10,250 155.07 628 104.23 0.3253
2026-02-12 2025-12-31 13F GENERAL MLS COM 370334104 6,610 -199 -2.92 307 -10.50 0.1597
2025-11-06 2025-09-30 13F GENERAL MLS COM 370334104 6,809 0 0.00 343 -2.56 0.1852
2025-08-05 2025-06-30 13F GENERAL MLS COM 370334104 6,809 -18 -0.26 353 -13.73 0.2242
2025-05-02 2025-03-31 13F GENERAL MLS COM 370334104 6,827 0 0.00 408 -6.21 0.2749
2025-02-13 2024-12-31 13F GENERAL MLS COM 370334104 6,827 1 0.01 435 -13.69 0.3027
2024-11-01 2024-09-30 13F GENERAL MLS COM 370334104 6,826 0 0.00 504 16.94 0.3165
2024-08-07 2024-06-30 13F GENERAL MLS COM 370334104 6,826 2,217 48.10 432 33.85 0.3030
2024-05-03 2024-03-31 13F GENERAL MLS COM 370334104 4,609 1 0.02 322 7.33 0.2268
2024-02-06 2023-12-31 13F GENERAL MLS COM 370334104 4,608 19 0.41 300 2.39 0.2334
2023-11-09 2023-09-30 13F GENERAL MLS COM 370334104 4,589 0 0.00 294 -16.52 0.2574
2023-07-28 2023-06-30 13F/A-1 GENERAL MLS COM 370334104 4,589 -100 -2.13 352 -12.25 0.2973
2023-07-27 2023-06-30 13F GENERAL MLS COM 370334104 6,653 1,964 257 0.2158
2023-05-05 2023-03-31 13F GENERAL MLS COM 370334104 4,689 1 0.02 401 1.78 0.3561
2023-02-08 2022-12-31 13F GENERAL MLS COM 370334104 4,688 0 0.00 393 9.47 0.3770
2022-11-07 2022-09-30 13F GENERAL MLS COM 370334104 4,688 4,688 359 0.3978
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.