General Mills, Inc.
CH ˙ SWX ˙ US3703341046
SecurityCH:GIS / General Mills, Inc.
InstitutionBaird Financial Group, Inc.
Latest Disclosed Ownership56,293 shares
Latest Disclosed Value $ 2,095,258
Baird Financial Group, Inc. reports 19.14% decrease in ownership of GIS / General Mills, Inc.

On May 14, 2026 - Baird Financial Group, Inc. filed a 13F-HR form disclosing ownership of 56,293 shares of General Mills, Inc. (CH:GIS) valued at $2,095,258 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 69,622 shares of General Mills, Inc.. This represents a change in shares of -19.14% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F GENERAL MILLS COM 370334104 56,293 -13,329 -19.14 2,095 -35.28 0.0018
2026-02-13 2025-12-31 13F GENERAL MLS INC COM COMMON 370334104 69,622 -12,789 -15.52 3,237 -22.09 0.0050
2025-11-13 2025-09-30 13F GENERAL MILLS COMMON 370334104 82,411 -43,092 -34.34 4,155 -36.10 0.0067
2025-08-13 2025-06-30 13F GENERAL MLS INC COM COMMON 370334104 125,503 -54,578 -30.31 6,502 -39.61 0.0114
2025-05-15 2025-03-31 13F GENERAL MLS INC COM COMMON 370334104 180,081 -5,969 -3.21 10,767 -9.25 0.0207
2025-02-14 2024-12-31 13F GENERAL MILLS COMMON 370334104 186,050 -7,383 -3.82 11,864 -16.95 0.0227
2024-11-14 2024-09-30 13F GENERAL MILLS COMMON 370334104 193,433 18,256 10.42 14,285 28.91 0.0277
2024-08-14 2024-06-30 13F GENERAL MILLS COMMON 370334104 175,177 2,997 1.74 11,082 -8.02 0.0230
2024-05-14 2024-03-31 13F GENERAL MILLS COMMON 370334104 172,180 -1,080 -0.62 12,047 6.74 0.0253
2024-02-14 2023-12-31 13F GENERAL MILLS COMMON 370334104 173,260 2,940 1.73 11,286 3.56 0.0257
2023-11-13 2023-09-30 13F GENERAL MILLS COMMON 370334104 170,320 -2,739 -1.58 10,899 -17.89 0.0297
2023-08-11 2023-06-30 13F GENERAL MILLS COMMON 370334104 173,059 -23,885 -12.13 13,274 -21.13 0.0350
2023-05-15 2023-03-31 13F GENERAL MILLS COMMON 370334104 196,944 -20,483 -9.42 16,831 93,400.00 0.0415
2023-02-13 2022-12-31 13F GENERAL MILLS COMMON 370334104 217,427 41,837 23.83 18 -99.87 0.0480
2022-11-15 2022-09-30 13F GENERAL MILLS COMMON 370334104 175,590 -1,792 -1.01 13,451 0.50 0.0396
2022-08-08 2022-06-30 13F GENERAL MILLS COMMON 370334104 177,382 -102,222 -36.56 13,384 -29.32 0.0372
2022-05-13 2022-03-31 13F GENERAL MILLS COMMON 370334104 279,604 6,176 2.26 18,935 2.78 0.0468
2022-02-09 2021-12-31 13F GENERAL MILLS INC COM COMMON 370334104 273,428 -1,280 -0.47 18,423 12.11 0.0431
2021-11-12 2021-09-30 13F GENERAL MILLS INC COM COMMON 370334104 274,708 13,263 5.07 16,433 3.16 0.0420
2021-08-11 2021-06-30 13F GENERAL MILLS INC COM COMMON 370334104 261,445 -2,344 -0.89 15,930 -1.52 0.0414
2021-05-13 2021-03-31 13F GENERAL MILLS INC COM COMMON 370334104 263,789 -14,314 -5.15 16,176 -1.08 0.0454
2021-02-11 2020-12-31 13F GENERAL MILLS INC COM COMMON 370334104 278,103 -3,041 -1.08 16,352 -5.70 0.0489
2020-11-12 2020-09-30 13F GENERAL MILLS INC COM COMMON 370334104 281,144 4,244 1.53 17,341 1.58 0.0594
2020-10-22 2020-06-30 13F/A-1 GENERAL MILLS INC COM COMMON 370334104 276,900 -7,690 -2.70 17,071 13.67 0.0643
2020-08-14 2020-06-30 13F GENERAL MILLS INC COM COMMON 370334104 268,451 -16,139 14,584 28,902.1746
2020-05-14 2020-03-31 13F GENERAL MILLS INC COM COMMON 370334104 284,590 16,100 6.00 15,018 4.43 0.0686
2020-02-14 2019-12-31 13F GENERAL MILLS INC COM COMMON 370334104 268,490 14,170 5.57 14,381 2.58 0.0516
2019-11-14 2019-09-30 13F GENERAL MILLS Common 370334104 254,320 -39,296 -13.38 14,019 -9.09 0.0552
2019-08-14 2019-06-30 13F GENERAL MILLS COMMON 370334104 293,616 33,013 12.67 15,420 14.34 0.0600
2019-05-14 2019-03-31 13F GENERAL MILLS COMMON 370334104 260,603 -6,106 -2.29 13,486 29.85 0.0789
2019-02-14 2018-12-31 13F GENERAL MILLS COMMON 370334104 266,709 93,996 54.42 10,386 40.92 0.0705
2018-11-13 2018-09-30 13F General Mills COMMON 370334104 172,713 20,242 13.28 7,370 9.22 0.0462
2018-08-13 2018-06-30 13F GENERAL MILLS COMMON 370334104 152,471 78,511 106.15 6,748 102.46 0.0458
2018-05-14 2018-03-31 13F GENERAL MILLS COMMON 370334104 73,960 33,297 81.89 3,333 38.24 0.0235
2018-02-09 2017-12-31 13F GENERAL MILLS COMMON 370334104 40,663 -3,938 -8.83 2,411 4.42 0.0171
2017-11-14 2017-09-30 13F GENERAL MILLS COMMON 370334104 44,601 -65,963 -59.66 2,309 -62.30 0.0174
2017-08-14 2017-06-30 13F GENERAL MILLS COMMON 370334104 110,564 -50,764 -31.47 6,125 -35.66 0.0480
2017-06-19 2017-03-31 13F/A-1 GENERAL MILLS COMMON 370334104 161,328 -26,665 -14.18 9,520 -18.02 0.0770
2017-05-09 2017-03-31 13F GENERAL MILLS COMMON 370334104 161,328 9,520
2017-02-10 2016-12-31 13F GENERAL MILLS COMMON 370334104 187,993 -25,310 -11.87 11,612 -14.78 0.1008
2016-11-10 2016-09-30 13F GENERAL MILLS COMMON 370334104 213,303 11,425 5.66 13,626 -5.40 0.1221
2016-08-11 2016-06-30 13F GENERAL MILLS COMMON 370334104 201,878 10,517 5.50 14,404 18.82 0.1321
2016-05-12 2016-03-31 13F GENERAL MILLS COMMON 370334104 191,361 22,432 13.28 12,123 24.47 0.1160
2016-02-11 2015-12-31 13F GENERAL MILLS COMMON 370334104 168,929 7,750 4.81 9,740 7.66 0.0974
2015-11-12 2015-09-30 13F GENERAL MILLS COMMON 370334104 161,179 -44,758 -21.73 9,047 -21.16 0.0962
2015-08-14 2015-06-30 13F GENERAL MILLS COMMON 370334104 205,937 205,937 11,475 0.1129
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.