General Mills, Inc.
CH ˙ SWX ˙ US3703341046
SecurityCH:GIS / General Mills, Inc.
InstitutionApollon Wealth Management, LLC
Latest Disclosed Ownership10,565 shares
Latest Disclosed Value $ 393,227
Apollon Wealth Management, LLC reports 19.72% increase in ownership of GIS / General Mills, Inc.

On April 22, 2026 - Apollon Wealth Management, LLC filed a 13F-HR form disclosing ownership of 10,565 shares of General Mills, Inc. (CH:GIS) valued at $393,227 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 22, 2026 disclosing 8,825 shares of General Mills, Inc.. This represents a change in shares of 19.72% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-22 2026-03-31 13F GENERAL MILLS COM 370334104 10,565 1,740 19.72 393 -4.15 0.0064
2026-01-22 2025-12-31 13F GENERAL MLS COM 370334104 8,825 -6,801 -43.52 410 -47.90 0.0071
2025-10-17 2025-09-30 13F GENERAL MLS COM 370334104 15,626 2,807 21.90 788 18.52 0.0140
2025-07-25 2025-06-30 13F GENERAL MLS COM 370334104 12,819 44 0.34 664 -12.98 0.0131
2025-05-02 2025-03-31 13F GENERAL MLS COM 370334104 12,775 -10,811 -45.84 764 -49.27 0.0168
2025-01-28 2024-12-31 13F GENERAL MLS COM 370334104 23,586 1,761 8.07 1,504 -6.64 0.0347
2024-11-05 2024-09-30 13F GENERAL MLS COM 370334104 21,825 -1,921 -8.09 1,612 7.26 0.0456
2024-07-19 2024-06-30 13F GENERAL MLS COM 370334104 23,746 -475 -1.96 1,502 -11.33 0.0457
2024-05-02 2024-03-31 13F GENERAL MLS COM 370334104 24,221 546 2.31 1,695 9.86 0.0534
2024-02-06 2023-12-31 13F GENERAL MLS COM 370334104 23,675 13,043 122.68 1,542 126.76 0.0533
2023-11-14 2023-09-30 13F GENERAL MLS COM 370334104 10,632 -1,948 -15.48 680 -29.46 0.0342
2023-08-04 2023-06-30 13F GENERAL MLS COM 370334104 12,580 967 8.33 965 -2.82 0.0465
2023-05-16 2023-03-31 13F GENERAL MLS COM 370334104 11,613 455 4.08 992 6.10 0.0609
2023-02-15 2022-12-31 13F GENERAL MLS COM 370334104 11,158 575 5.43 936 15.29 0.0664
2022-11-08 2022-09-30 13F GENERAL MLS COM 370334104 10,583 267 2.59 811 4.24 0.0668
2022-08-11 2022-06-30 13F GENERAL MLS COM 370334104 10,316 995 10.67 778 23.30 0.0648
2022-05-16 2022-03-31 13F GENERAL MLS COM 370334104 9,321 1,146 14.02 631 14.52 0.0448
2022-02-14 2021-12-31 13F GENERAL MLS COM 370334104 8,175 8,175 551 0.0412
2020-11-03 2020-09-30 13F GENERAL MLS COM 370334104 0 -544 -100.00 0 -100.00
2020-08-14 2020-06-30 13F GENERAL MLS COM 370334104 544 544 34 0.0188
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.