General Mills, Inc.
CH ˙ SWX ˙ US3703341046
SecurityCH:GIS / General Mills, Inc.
InstitutionAdvisory Alpha, LLC
Latest Disclosed Ownership13,075 shares
Latest Disclosed Value $ 486,776
Advisory Alpha, LLC reports 6.19% increase in ownership of GIS / General Mills, Inc.

On May 14, 2026 - Advisory Alpha, LLC filed a 13F-HR form disclosing ownership of 13,075 shares of General Mills, Inc. (CH:GIS) valued at $486,776 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 6, 2026 disclosing 12,313 shares of General Mills, Inc.. This represents a change in shares of 6.19% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F GENERAL MILLS COM 370334104 13,075 762 6.19 487 -15.03 0.0133
2026-02-06 2025-12-31 13F GENERAL MLS COM 370334104 12,313 556 4.73 573 -3.21 0.0156
2025-11-12 2025-09-30 13F GENERAL MLS COM 370334104 11,757 377 3.31 592 0.34 0.0165
2025-08-01 2025-06-30 13F GENERAL MLS COM 370334104 11,380 467 4.28 590 -9.66 0.0184
2025-05-19 2025-03-31 13F/A-1 GENERAL MLS COM 370334104 10,913 793 7.84 652 1.09 0.0222
2025-04-08 2025-03-31 13F GENERAL MLS COM 370334104 7,001 -3,119 419 0.0260
2025-01-17 2024-12-31 13F GENERAL MLS COM 370334104 10,120 -208 -2.01 645 -15.35 0.0230
2024-11-12 2024-09-30 13F GENERAL MLS COM 370334104 10,328 381 3.83 763 21.14 0.0271
2024-08-21 2024-06-30 13F GENERAL MLS COM 370334104 9,947 -373 -3.61 629 -12.88 0.0248
2024-05-06 2024-03-31 13F GENERAL MLS COM 370334104 10,320 1,541 17.55 722 26.44 0.0297
2024-01-23 2023-12-31 13F GENERAL MLS COM 370334104 8,779 1,373 18.54 572 20.72 0.0262
2023-10-18 2023-09-30 13F GENERAL MLS COM 370334104 7,406 1,290 21.09 474 0.85 0.0244
2023-07-25 2023-06-30 13F GENERAL MLS COM 370334104 6,116 29 0.48 469 -9.81 0.0241
2023-05-02 2023-03-31 13F GENERAL MLS COM 370334104 6,087 -2,415 -28.41 520 -26.97 0.0330
2023-01-30 2022-12-31 13F GENERAL MLS COM 370334104 8,502 0 0.00 713 9.37 0.0505
2022-10-12 2022-09-30 13F GENERAL MLS COM 370334104 8,502 1 0.01 651 1.56 0.0496
2022-07-15 2022-06-30 13F GENERAL MLS COM 370334104 8,501 98 1.17 641 12.65 0.0482
2022-05-02 2022-03-31 13F GENERAL MLS COM 370334104 8,403 -33 -0.39 569 0.18 0.0368
2022-02-04 2021-12-31 13F GENERAL MLS COM 370334104 8,436 4,558 117.53 568 144.83 0.0331
2021-11-09 2021-09-30 13F GENERAL MLS COM 370334104 3,878 58 1.52 232 -0.43 0.0166
2021-08-13 2021-06-30 13F GENERAL MLS COM 370334104 3,820 3,820 233 0.0191
2021-02-16 2020-12-31 13F GENERAL MLS COM 370334104 0 -1,480 -100.00 0 -100.00
2020-11-16 2020-09-30 13F/A-1 GENERAL MLS COM 370334104 1,480 1,480 91 0.0195
2020-11-06 2020-09-30 13F GENERAL MLS COM 370334104 1,480 1,480 370 14,692.2704
2020-08-14 2020-06-30 13F GENERAL MLS COM 370334104 0 -1,261 -100.00 0 -100.00
2020-04-29 2020-03-31 13F GENERAL MLS COM 370334104 1,261 124 10.91 75 25.00 0.0211
2020-02-14 2019-12-31 13F GENERAL MLS COM 370334104 1,137 -131 -10.33 60 -11.76 0.0147
2019-11-13 2019-09-30 13F GENERAL MLS COM 370334104 1,268 1,268 11.52 69 13.33 0.0203
2019-08-16 2019-06-30 13F GENERAL MLS COM 370334104 0 -1,111 -100.00 0 -100.00
2019-05-13 2019-03-31 13F GENERAL MLS COM 370334104 1,111 1,111 57 0.0207
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.