Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionWilliams Financial, LLC
Latest Disclosed Ownership7,429 shares
Latest Disclosed Value $ 1,885,516
Williams Financial, LLC reports 5.87% decrease in ownership of AAPL / Apple Inc.

On April 24, 2026 - Williams Financial, LLC filed a 13F-HR form disclosing ownership of 7,429 shares of Apple Inc. (CH:AAPL) valued at $1,885,516 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 2, 2026 disclosing 7,892 shares of Apple Inc.. This represents a change in shares of -5.87% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-24 2026-03-31 13F APPLE COM 037833100 7,429 -463 -5.87 1,886 -12.12 1.0976
2026-02-02 2025-12-31 13F APPLE COM 037833100 7,892 -15 -0.19 2,146 6.56 1.2413
2025-10-24 2025-09-30 13F APPLE COM 037833100 7,907 458 6.15 2,013 31.74 2.0766
2025-07-11 2025-06-30 13F APPLE COM 037833100 7,449 4,414 145.44 1,528 126.71 1.6662
2025-04-23 2025-03-31 13F APPLE COM 037833100 3,035 2,127 234.25 674 196.92 0.4712
2025-01-24 2024-12-31 13F APPLE COM 037833100 908 -22 -2.37 227 5.09 0.1416
2024-10-22 2024-09-30 13F APPLE COM 037833100 930 -59,034 -98.45 217 -98.07 0.1355
2024-07-19 2024-06-30 13F APPLE COM 037833100 59,964 59,964 11,174 0.1175
2022-02-01 2021-12-31 13F APPLE COM 037833100 0 -1,458 -100.00 0 -100.00
2021-11-09 2021-09-30 13F APPLE COM 037833100 1,458 -1,812 -55.41 207 -53.79 0.1792
2021-07-14 2021-06-30 13F APPLE COM 037833100 3,270 1 0.03 448 12.28 0.3640
2021-04-29 2021-03-31 13F APPLE COM 037833100 3,269 3,269 399 0.3445
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.