Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionWhitener Capital Management, Inc.
Latest Disclosed Ownership90,854 shares
Latest Disclosed Value $ 23,057,864
Whitener Capital Management, Inc. ownership in AAPL / Apple Inc.

On April 16, 2026 - Whitener Capital Management, Inc. filed a 13F-HR form disclosing ownership of 90,854 shares of Apple Inc. (CH:AAPL) valued at $23,057,864 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 23, 2026 disclosing 100,553 shares of Apple Inc.. This represents a change in shares of -9.65% during the quarter.

Whitener Capital Management, Inc. has a history of taking positions in derivatives of the underlying security (AAPL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:AAPL / Apple Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F APPLE COM 037833100 90,854 -9,699 -9.65 23,058 -15.65 5.2596
2026-01-23 2025-12-31 13F APPLE COM 037833100 100,553 -2,596 -2.52 27,336 4.08 6.2208
2025-10-15 2025-09-30 13F APPLE COM 037833100 103,149 1,198 1.18 26,265 25.62 6.2880
2025-07-14 2025-06-30 13F APPLE COM 037833100 101,951 -3,151 -3.00 20,909 -10.40 5.5382
2025-05-01 2025-03-31 13F APPLE COM 037833100 105,102 -2,644 -2.45 23,337 -13.51 6.6036
2025-01-15 2024-12-31 13F APPLE COM 037833100 107,746 -2,277 -2.07 26,982 5.31 7.5594
2024-10-29 2024-09-30 13F APPLE COM 037833100 110,023 -1,783 -1.59 25,621 8.80 7.2669
2024-07-17 2024-06-30 13F APPLE COM 037833100 111,806 -586 -0.52 23,549 22.18 7.1318
2024-04-16 2024-03-31 13F APPLE COM 037833100 112,392 -4,412 -3.78 19,273 -14.30 6.3088
2024-01-10 2023-12-31 13F APPLE COM 037833100 116,804 4,199 3.73 22,488 16.65 8.1369
2023-11-02 2023-09-30 13F APPLE COM 037833100 112,605 -1,310 -1.15 19,279 -12.75 7.7210
2023-07-13 2023-06-30 13F APPLE COM 037833100 113,915 -2,314 -1.99 22,096 15.29 8.4752
2023-04-12 2023-03-31 13F APPLE COM 037833100 116,229 -4,533 -3.75 19,166 22.15 8.0108
2023-03-01 2022-12-31 13F APPLE COM 037833100 120,762 -4,292 -3.43 15,691 -9.22 6.8538
2022-10-28 2022-09-30 13F Apple COM 037833100 125,054 -6,026 -4.60 17,284 -3.55 8.1711
2022-08-09 2022-06-30 13F Apple COM 037833100 131,080 -2,414 -1.81 17,921 -23.12 8.0781
2022-05-11 2022-03-31 13F Apple COM 037833100 133,494 -8,727 -6.14 23,309 -7.70 8.7545
2022-02-14 2021-12-31 13F/A-1 Apple COM 037833100 142,221 -4,430 -3.02 25,254 29.78 9.0277
2022-02-07 2021-12-31 13F APPLE COM 037833100 26,450 -120,201 4,696 1.4163
2021-11-12 2021-09-30 13F Apple COM 037833100 146,651 1,802 1.24 19,459 -1.91 8.9532
2021-08-12 2021-06-30 13F Apple COM 037833100 144,849 -4,501 -3.01 19,838 8.80 7.8991
2021-05-11 2021-03-31 13F Apple COM 037833100 149,350 2,699 1.84 18,234 -6.30 7.9034
2021-02-08 2020-12-31 13F Apple COM 037833100 146,651 -26,318 -15.22 19,459 -2.86 8.9065
2020-10-09 2020-09-30 13F Apple COM 037833100 172,969 126,740 274.16 20,031 18.78 9.6479
2020-07-17 2020-06-30 13F Apple COM 037833100 46,229 -40 -0.09 16,864 43.34 8.7758
2020-04-24 2020-03-31 13F Apple COM 037833100 46,269 863 1.90 11,765 -11.76 7.6088
2020-02-12 2019-12-31 13F Apple COM 037833100 45,406 339 0.75 13,333 32.10 6.9139
2019-11-07 2019-09-30 13F Apple COM 037833100 45,067 -309 -0.68 10,093 12.39 5.5388
2019-08-02 2019-06-30 13F Apple COM 037833100 45,376 3,306 7.86 8,980 12.38 5.1088
2019-05-02 2019-03-31 13F Apple COM 037833100 42,070 -1,694 -3.87 7,991 15.76 5.2276
2019-02-05 2018-12-31 13F Apple COM 037833100 43,764 3,026 7.43 6,903 -24.93 5.0835
2018-11-07 2018-09-30 13F Apple COM 037833100 40,738 238 0.59 9,196 22.66 6.0341
2018-08-08 2018-06-30 13F Apple COM 037833100 40,500 180 0.45 7,497 10.82 5.8870
2018-04-23 2018-03-31 13F Apple COM 037833100 40,320 8,261 25.77 6,765 24.70 5.1744
2018-04-23 2017-12-31 13F APPLE INC COM COM 037833100 32,059 32,059 5,425 4.6651
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2021-02-08 2020-12-31 13F Apple CALL Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-10-09 2020-09-30 13F Apple CALL Call 3,200 370 109.04 n/a n/a n/a
2019-11-07 2019-09-30 13F Apple COM Call 0 177 50.00 n/a n/a n/a
2019-08-02 2019-06-30 13F Apple COM Call 0 118 5.36 n/a n/a n/a
2019-05-02 2019-03-31 13F Apple Inc Call COM Call 0 112 -67.63 n/a n/a n/a
2019-02-05 2018-12-31 13F Apple COM Call 0 346 -9.66 n/a n/a n/a
2018-11-07 2018-09-30 13F Apple COM Call 0 383 n/a n/a n/a
2018-08-08 2018-06-30 13F Apple COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2018-04-23 2018-03-31 13F Apple COM Call 700 -63.16 117 -63.32 n/a n/a n/a
2018-04-23 2017-12-31 13F APPLE INC COM COM Call 1,900 319 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.