Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionSonoma Private Wealth LLC
Latest Disclosed Ownership12,912 shares
Latest Disclosed Value $ 3,276,928
Sonoma Private Wealth LLC reports 1.11% decrease in ownership of AAPL / Apple Inc.

On May 15, 2026 - Sonoma Private Wealth LLC filed a 13F-HR form disclosing ownership of 12,912 shares of Apple Inc. (CH:AAPL) valued at $3,276,928 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 13,057 shares of Apple Inc.. This represents a change in shares of -1.11% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F APPLE COM 037833100 12,912 -145 -1.11 3,277 -7.69 4.0345
2026-02-17 2025-12-31 13F APPLE COM 037833100 13,057 -450 -3.33 3,550 3.20 4.2865
2025-11-14 2025-09-30 13F APPLE COM 037833100 13,507 -14 -0.10 3,439 23.97 4.1079
2025-08-13 2025-06-30 13F APPLE COM 037833100 13,521 -59 -0.43 2,774 -8.02 3.4016
2025-05-15 2025-03-31 13F APPLE COM 037833100 13,580 7,623 127.97 3,017 102.28 4.1836
2025-02-06 2024-12-31 13F APPLE COM 037833100 5,957 417 7.53 1,492 15.58 2.4081
2024-10-17 2024-09-30 13F APPLE COM 037833100 5,540 -125 -2.21 1,291 8.13 2.0110
2024-08-14 2024-06-30 13F APPLE COM 037833100 5,665 -24 -0.42 1,193 22.36 1.9368
2024-05-09 2024-03-31 13F APPLE COM 037833100 5,689 -1,125 -16.51 976 -25.63 1.5694
2024-02-12 2023-12-31 13F APPLE COM 037833100 6,814 -125 -1.80 1,312 10.35 2.1718
2023-10-30 2023-09-30 13F APPLE COM 037833100 6,939 76 1.11 1,188 -10.74 2.1665
2023-08-14 2023-06-30 13F APPLE COM 037833100 6,863 -126 -1.80 1,331 15.54 2.3264
2023-05-10 2023-03-31 13F APPLE COM 037833100 6,989 2,156 44.61 1,153 83.73 2.2911
2023-02-13 2022-12-31 13F APPLE COM 037833100 4,833 4,833 628 1.3872
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.