Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionSmith, Salley & Associates
Latest Disclosed Ownership416,451 shares
Latest Disclosed Value $ 105,691,158
Smith, Salley & Associates reports 0.60% increase in ownership of AAPL / Apple Inc.

On April 16, 2026 - Smith, Salley & Associates filed a 13F-HR form disclosing ownership of 416,451 shares of Apple Inc. (CH:AAPL) valued at $105,691,158 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 27, 2026 disclosing 413,982 shares of Apple Inc.. This represents a change in shares of 0.60% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F APPLE COM 037833100 416,451 2,469 0.60 105,691 -6.09 5.3139
2026-01-27 2025-12-31 13F APPLE COM 037833100 413,982 3,771 0.92 112,545 7.75 5.5737
2025-10-20 2025-09-30 13F APPLE COM 037833100 410,211 3,395 0.83 104,452 25.14 5.3751
2025-07-17 2025-06-30 13F APPLE COM 037833100 406,816 8,355 2.10 83,466 -5.70 4.8288
2025-04-25 2025-03-31 13F APPLE COM 037833100 398,461 4,509 1.14 88,510 -10.28 5.8006
2025-01-15 2024-12-31 13F APPLE COM 037833100 393,952 3,156 0.81 98,653 8.34 6.3357
2024-10-24 2024-09-30 13F APPLE COM 037833100 390,796 32,810 9.17 91,056 20.76 5.9526
2024-07-29 2024-06-30 13F APPLE COM 037833100 357,986 20,710 6.14 75,399 30.37 5.4114
2024-05-02 2024-03-31 13F APPLE COM 037833100 337,276 -135,171 -28.61 57,836 -36.42 4.4877
2024-01-24 2023-12-31 13F APPLE COM 037833100 472,447 13,039 2.84 90,960 15.64 5.8776
2023-10-27 2023-09-30 13F APPLE COM 037833100 459,408 24,620 5.66 78,655 -6.74 5.8354
2023-08-04 2023-06-30 13F APPLE COM 037833100 434,788 7,135 1.67 84,336 19.59 6.2217
2023-05-03 2023-03-31 13F APPLE COM 037833100 427,653 7,079 1.68 70,520 29.05 5.6095
2023-02-03 2022-12-31 13F APPLE COM 037833100 420,574 624 0.15 54,645 -5.84 4.6742
2022-11-01 2022-09-30 13F APPLE COM 037833100 419,950 3,202 0.77 58,037 1.86 5.3995
2022-08-01 2022-06-30 13F APPLE COM 037833100 416,748 20,508 5.18 56,978 -17.65 4.9295
2022-05-10 2022-03-31 13F APPLE COM 037833100 396,240 3,215 0.82 69,188 -0.86 5.0900
2022-02-10 2021-12-31 13F APPLE COM 037833100 393,025 12,669 3.33 69,789 29.67 4.9430
2021-11-05 2021-09-30 13F APPLE COM 037833100 380,356 5,819 1.55 53,821 4.92 4.2353
2021-08-09 2021-06-30 13F APPLE COM 037833100 374,537 10,952 3.01 51,297 15.51 4.1520
2021-04-30 2021-03-31 13F APPLE COM 037833100 363,585 -43,487 -10.68 44,411 -17.78 3.9860
2021-01-28 2020-12-31 13F APPLE COM 037833100 407,072 16,027 4.10 54,015 19.28 5.4716
2020-11-05 2020-09-30 13F APPLE COM 037833100 391,045 286,729 274.87 45,286 19.01 5.4753
2020-08-04 2020-06-30 13F APPLE COM 037833100 104,316 3,046 3.01 38,053 47.77 5.0783
2020-04-24 2020-03-31 13F APPLE COM 037833100 101,270 -9,093 -8.24 25,751 -20.54 4.2833
2020-01-27 2019-12-31 13F APPLE COM 037833100 110,363 1,241 1.14 32,407 32.60 4.2733
2019-10-30 2019-09-30 13F APPLE COM 037833100 109,122 4,176 3.98 24,440 17.66 3.4731
2019-07-12 2019-06-30 13F APPLE COM 037833100 104,946 3,662 3.62 20,771 7.96 3.1316
2019-05-03 2019-03-31 13F APPLE COM 037833100 101,284 4,027 4.14 19,239 25.40 3.0966
2019-02-05 2018-12-31 13F APPLE COM 037833100 97,257 1,810 1.90 15,342 -28.79 2.8241
2018-11-06 2018-09-30 13F APPLE COM 037833100 95,447 2,468 2.65 21,546 25.18 3.4001
2018-08-10 2018-06-30 13F APPLE COM 037833100 92,979 2,494 2.76 17,212 13.38 2.9469
2018-05-09 2018-03-31 13F APPLE COM 037833100 90,485 377 0.42 15,181 -0.45 2.7215
2018-02-12 2017-12-31 13F APPLE COM 037833100 90,108 252 0.28 15,250 10.12 2.7313
2017-11-02 2017-09-30 13F APPLE COM 037833100 89,856 -17,438 -16.25 13,849 -10.38 2.6521
2017-07-25 2017-06-30 13F APPLE COM 037833100 107,294 -687 -0.64 15,453 -0.38 3.1065
2017-05-05 2017-03-31 13F APPLE COM 037833100 107,981 -14,510 -11.85 15,512 9.35 3.1799
2017-02-01 2016-12-31 13F APPLE COM 037833100 122,491 1,102 0.91 14,186 3.38 2.9536
2016-11-14 2016-09-30 13F APPLE COM 037833100 121,389 958 0.80 13,722 19.19 3.0427
2016-07-29 2016-06-30 13F APPLE COM 037833100 120,431 12,354 11.43 11,513 -2.26 2.6825
2016-05-10 2016-03-31 13F APPLE COM 037833100 108,077 1,623 1.52 11,779 5.11 2.9519
2016-02-10 2015-12-31 13F APPLE COM 037833100 106,454 6,852 6.88 11,206 2.00 2.7935
2015-11-12 2015-09-30 13F APPLE COM 037833100 99,602 1,062 1.08 10,986 -11.11 2.9644
2015-08-11 2015-06-30 13F APPLE COM 037833100 98,540 -3,044 -3.00 12,359 -2.22 3.1462
2015-05-05 2015-03-31 13F APPLE COM 037833100 101,584 101,584 0.00 12,640 3.2211
2015-02-04 2014-12-31 13F Apple COM 037833100 0 -138,125 -100.00 0 -100.00
2014-11-12 2014-09-30 13F Apple COM 037833100 138,125 -40,901 -22.85 13,916 -16.36 3.6925
2014-08-13 2014-06-30 13F APPLE COM 037833100 179,026 169,028 1,690.62 16,637 210.04 4.4425
2014-05-12 2014-03-31 13F Apple COM 037833100 9,998 650 6.95 5,366 2.33 3.3539
2014-02-11 2013-12-31 13F Apple COM 037833100 9,348 317 3.51 5,244 21.81 3.4215
2013-11-12 2013-09-30 13F Apple COM 037833100 9,031 298 3.41 4,305 24.31 3.4675
2013-08-13 2013-06-30 13F Apple COM 037833100 8,733 8,733 3,463 2.7856
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.