Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionSfmg, Llc
Latest Disclosed Ownership231,927 shares
Latest Disclosed Value $ 58,860,661
Sfmg, Llc ownership in AAPL / Apple Inc.

On May 12, 2026 - Sfmg, Llc filed a 13F-HR form disclosing ownership of 231,927 shares of Apple Inc. (CH:AAPL) valued at $58,860,661 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 223,378 shares of Apple Inc.. This represents a change in shares of 3.83% during the quarter.

Sfmg, Llc has a history of taking positions in derivatives of the underlying security (AAPL) in the form of stock options.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:AAPL / Apple Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F APPLE COM 037833100 231,927 8,549 3.83 58,861 -3.07 3.9854
2026-02-10 2025-12-31 13F APPLE COM 037833100 223,378 3,310 1.50 60,727 8.37 4.0709
2025-11-13 2025-09-30 13F APPLE COM 037833100 220,068 2,003 0.92 56,036 25.25 3.8845
2025-08-12 2025-06-30 13F APPLE COM 037833100 218,065 1,954 0.90 44,740 -6.80 3.3579
2025-05-09 2025-03-31 13F APPLE COM 037833100 216,111 -7,113 -3.19 48,005 -14.12 3.7884
2025-02-11 2024-12-31 13F APPLE COM 037833100 223,224 809 0.36 55,900 7.87 4.4068
2024-11-25 2024-09-30 13F APPLE COM 037833100 222,415 -2,108 -0.94 51,823 9.59 4.2010
2024-08-14 2024-06-30 13F APPLE COM 037833100 224,523 -892 -0.40 47,289 22.34 4.1115
2024-05-07 2024-03-31 13F APPLE COM 037833100 225,415 -7,375 -3.17 38,654 -13.76 3.3230
2024-01-30 2023-12-31 13F APPLE COM 037833100 232,790 5,691 2.51 44,819 15.27 4.1529
2023-11-06 2023-09-30 13F APPLE COM 037833100 227,099 13,317 6.23 38,882 -6.24 3.9964
2023-08-14 2023-06-30 13F APPLE COM 037833100 213,782 2,841 1.35 41,467 19.21 4.2670
2023-05-01 2023-03-31 13F APPLE COM 037833100 210,941 8,124 4.01 34,784 32.00 3.7463
2023-01-25 2022-12-31 13F APPLE COM 037833100 202,817 -2,622 -1.28 26,352 -7.28 2.9245
2022-10-20 2022-09-30 13F APPLE COM 037833100 205,439 -387 -0.19 28,420 1.00 3.3166
2022-08-08 2022-06-30 13F APPLE COM 037833100 205,826 1,884 0.92 28,140 -20.98 3.2645
2022-04-21 2022-03-31 13F APPLE COM 037833100 203,942 -1,575 -0.77 35,610 -2.42 3.5208
2022-01-31 2021-12-31 13F APPLE COM 037833100 205,517 12,734 6.61 36,494 33.78 3.5470
2021-11-01 2021-09-30 13F APPLE COM 037833100 192,783 2,093 1.10 27,279 4.45 3.0261
2021-08-06 2021-06-30 13F APPLE COM 037833100 190,690 -228 -0.12 26,117 11.99 2.9009
2021-05-03 2021-03-31 13F APPLE COM 037833100 190,918 2,234 1.18 23,321 -6.85 2.7039
2021-02-02 2020-12-31 13F APPLE COM 037833100 188,684 15,888 9.19 25,036 25.10 3.1747
2020-11-12 2020-09-30 13F APPLE COM 037833100 172,796 130,423 307.80 20,012 29.46 2.7602
2020-08-03 2020-06-30 13F APPLE COM 037833100 42,373 1,650 4.05 15,458 49.28 2.2025
2020-05-08 2020-03-31 13F APPLE COM 037833100 40,723 -3,482 -7.88 10,355 -20.23 1.5527
2020-02-05 2019-12-31 13F APPLE COM 037833100 44,205 -4,316 -8.90 12,981 19.45 1.5879
2019-11-12 2019-09-30 13F/A-1 APPLE COM 037833100 48,521 -758 -1.54 10,867 6.15 1.4711
2019-10-29 2019-09-30 13F APPLE COM 037833100 48,521 -758 10,867 1.4711
2019-08-05 2019-06-30 13F APPLE COM 037833100 49,279 -1,945 -3.80 10,237 5.21 1.3891
2019-05-13 2019-03-31 13F APPLE COM 037833100 51,224 -15,439 -23.16 9,730 -7.47 1.4066
2019-02-12 2018-12-31 13F APPLE COM 037833100 66,663 315 0.47 10,515 -23.62 1.7007
2018-11-15 2018-09-30 13F APPLE COM 037833100 66,348 415 0.63 13,766 12.79 2.1167
2018-08-08 2018-06-30 13F APPLE COM 037833100 65,933 7 0.01 12,205 10.34 1.9780
2018-05-10 2018-03-31 13F APPLE COM 037833100 65,926 -1,067 -1.59 11,061 -2.43 1.8750
2018-02-09 2017-12-31 13F APPLE COM 037833100 66,993 -13 -0.02 11,337 9.78 1.8817
2017-11-07 2017-09-30 13F APPLE COM 037833100 67,006 931 1.41 10,327 8.52 2.0186
2017-08-07 2017-06-30 13F APPLE COM 037833100 66,075 392 0.60 9,516 0.85 1.9733
2017-05-01 2017-03-31 13F APPLE COM 037833100 65,683 -2,873 -4.19 9,436 18.84 1.9102
2017-02-10 2016-12-31 13F APPLE COM 037833100 68,556 -1,758 -2.50 7,940 -0.11 1.6924
2016-12-09 2016-09-30 13F APPLE COM 037833100 70,314 -1,464 -2.04 7,949 15.84 1.7443
2016-08-13 2016-06-30 13F APPLE COM 037833100 71,778 5,018 7.52 6,862 -5.69 1.5325
2016-05-16 2016-03-31 13F APPLE COM 037833100 66,760 22,493 50.81 7,276 56.14 1.6024
2016-02-08 2015-12-31 13F APPLE COM 037833100 44,267 14,960 51.05 4,660 44.14 1.0615
2015-11-13 2015-09-30 13F APPLE COM 037833100 29,307 -4,008 -12.03 3,233 -22.64 0.7815
2015-08-12 2015-06-30 13F APPLE COM 037833100 33,315 -66,930 -66.77 4,179 -66.50 0.9347
2015-05-11 2015-03-31 13F APPLE COM 037833100 100,245 66,970 201.26 12,474 239.61 1.0074
2015-02-11 2014-12-31 13F APPLE COM 037833100 33,275 817 2.52 3,673 12.32 0.8172
2014-11-14 2014-09-30 13F APPLE COM 037833100 32,458 -333 -1.02 3,270 7.32 1.0240
2014-08-14 2014-06-30 13F APPLE COM 037833100 32,791 28,071 594.72 3,047 20.24 1.0487
2014-05-14 2014-03-31 13F APPLE COM 037833100 4,720 -1,054 -18.25 2,534 -21.77 0.8533
2014-02-05 2013-12-31 13F APPLE COM 037833100 5,774 -56 -0.96 3,239 16.55 1.1132
2013-11-14 2013-09-30 13F APPLE COM 037833100 5,830 997 20.63 2,779 45.80 1.1138
2013-08-19 2013-06-30 13F APPLE COM 037833100 4,833 4,833 1,906 0.7617
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-12 2026-03-31 13F APPLE COM Put 2,100 533 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.