Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionSegall Bryant & Hamill, Llc
Latest Disclosed Ownership1,155,568 shares
Latest Disclosed Value $ 301,383,621
Segall Bryant & Hamill, Llc reports 190.50% increase in ownership of AAPL / Apple Inc.

On May 15, 2026 - Segall Bryant & Hamill, Llc filed a 13F-HR form disclosing ownership of 1,155,568 shares of Apple Inc. (CH:AAPL) valued at $301,383,621 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 397,783 shares of Apple Inc.. This represents a change in shares of 190.50% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F APPLE COM 037833100 1,155,568 757,785 190.50 301,384 178.69 4.8826
2026-02-13 2025-12-31 13F APPLE COM 037833100 397,783 -55,898 -12.32 108,141 -6.39 1.4637
2025-11-12 2025-09-30 13F APPLE COM 037833100 453,681 -16,495 -3.51 115,521 19.75 1.5391
2025-08-12 2025-06-30 13F APPLE COM 037833100 470,176 -60,780 -11.45 96,466 -18.21 1.3546
2025-05-02 2025-03-31 13F APPLE COM 037833100 530,956 -24,250 -4.37 117,941 -15.17 1.8073
2025-02-11 2024-12-31 13F APPLE COM 037833100 555,206 8,706 1.59 139,035 9.19 1.9129
2024-11-08 2024-09-30 13F APPLE COM 037833100 546,500 404,964 286.12 127,335 327.15 1.7362
2024-08-14 2024-06-30 13F APPLE COM 037833100 141,536 2,671 1.92 29,810 25.19 0.5285
2024-05-15 2024-03-31 13F APPLE COM 037833100 138,865 -2,977 -2.10 23,813 -12.80 0.4463
2024-02-14 2023-12-31 13F APPLE COM 037833100 141,842 -1,129,385 -88.84 27,309 -87.45 0.5263
2023-11-09 2023-09-30 13F APPLE COM 037833100 1,271,227 -61,763 -4.63 217,647 -15.82 2.5181
2023-08-14 2023-06-30 13F APPLE COM 037833100 1,332,990 -32,386 -2.37 258,560 114,815.11 2.7050
2023-05-15 2023-03-31 13F APPLE COM 037833100 1,365,376 -27,749 -1.99 225 -99.88 2.4281
2023-02-14 2022-12-31 13F APPLE COM 037833100 1,393,125 10,963 0.79 181,008 -5.24 2.0202
2022-11-14 2022-09-30 13F APPLE COM 037833100 1,382,162 48,685 3.65 191,024 4.77 2.2754
2022-08-15 2022-06-30 13F APPLE COM 037833100 1,333,477 101,917 8.28 182,327 -15.20 2.0524
2022-05-13 2022-03-31 13F APPLE COM 037833100 1,231,560 -42,800 -3.36 215,006 -5.00 2.0567
2022-02-14 2021-12-31 13F APPLE COM 037833100 1,274,360 -18,996 -1.47 226,313 23.66 2.0913
2021-12-30 2021-09-30 13F/A-1 APPLE COM 037833100 1,293,356 30,049 2.38 183,007 5.76 1.7502
2021-11-03 2021-09-30 13F APPLE COM 037833100 1,293,356 30,049 183,007 1.7710
2021-08-12 2021-06-30 13F APPLE COM 037833100 1,263,307 -27,554 -2.13 173,044 9.75 1.6790
2021-05-13 2021-03-31 13F APPLE COM 037833100 1,290,861 -82,717 -6.02 157,677 -13.50 1.5587
2021-02-12 2020-12-31 13F APPLE COM 037833100 1,373,578 -323,748 -19.07 182,280 -7.26 2.0276
2020-11-13 2020-09-30 13F APPLE COM 037833100 1,697,326 1,267,378 294.77 196,543 25.31 2.6691
2020-08-14 2020-06-30 13F APPLE COM 037833100 429,948 -33,309 -7.19 156,843 33.11 2.6354
2020-05-14 2020-03-31 13F APPLE COM 037833100 463,257 -25,973 -5.31 117,834 -17.97 2.3937
2020-02-11 2019-12-31 13F APPLE COM 037833100 489,230 -33,024 -6.32 143,654 22.81 2.2283
2019-11-12 2019-09-30 13F APPLE COM 037833100 522,254 -9,569 -1.80 116,973 11.03 1.8161
2019-08-14 2019-06-30 13F Apple COM 037833100 531,823 -11,817 -2.17 105,356 2.11 1.5919
2019-05-15 2019-03-31 13F Apple COM 037833100 543,640 -2,825 -0.52 103,176 19.70 1.6019
2019-02-14 2018-12-31 13F Apple COM 037833100 546,465 -20,562 -3.63 86,199 -32.66 1.4853
2018-11-14 2018-09-30 13F Apple COM 037833100 567,027 -53,459 -8.62 128,001 11.44 1.8846
2018-08-08 2018-06-30 13F Apple COM 037833100 620,486 204,305 49.09 114,858 64.49 1.7504
2018-05-15 2018-03-31 13F Apple COM 037833100 416,181 -31,796 -7.10 69,827 -7.89 1.6171
2018-02-15 2017-12-31 13F Apple COM 037833100 447,977 -10,145 -2.21 75,811 7.37 1.6689
2017-11-14 2017-09-30 13F Apple -Common Stock 037833100 458,122 -8,208 -1.76 70,606 5.13 1.6399
2017-08-14 2017-06-30 13F Apple -Common Stock 037833100 466,330 61,415 15.17 67,161 15.46 1.5822
2017-05-12 2017-03-31 13F Apple -Common Stock 037833100 404,915 128,682 46.58 58,170 81.82 1.4058
2017-02-14 2016-12-31 13F Apple -Common Stock 037833100 276,233 2,528 0.92 31,993 3.40 0.8030
2016-11-14 2016-09-30 13F Apple -Common Stock 037833100 273,705 -8,063 -2.86 30,942 14.87 0.7939
2016-08-10 2016-06-30 13F Apple -Common Stock 037833100 281,768 -95,668 -25.35 26,937 -34.52 0.7099
2016-05-12 2016-03-31 13F Apple -Common Stock 037833100 377,436 -116,663 -23.61 41,137 -20.90 1.0184
2016-02-12 2015-12-31 13F Apple -Common Stock 037833100 494,099 -49,838 -9.16 52,009 -13.31 1.2502
2015-11-12 2015-09-30 13F Apple -Common Stock 037833100 543,937 36,347 7.16 59,996 -5.76 1.4616
2015-08-12 2015-06-30 13F Apple -Common Stock 037833100 507,590 -14,499 -2.78 63,665 -2.00 1.4249
2015-05-14 2015-03-31 13F Apple -Common Stock 037833100 522,089 -24,436 -4.47 64,964 7.69 1.4612
2015-02-12 2014-12-31 13F Apple -Common Stock 037833100 546,525 78,694 16.82 60,325 27.99 1.3623
2014-11-13 2014-09-30 13F Apple -Common Stock 037833100 467,831 46,617 11.07 47,134 20.41 1.0891
2014-08-14 2014-06-30 13F Apple -Common Stock 037833100 421,214 378,972 897.15 39,143 72.64 0.9318
2014-05-15 2014-03-31 13F/A-1 Apple -Common Stock 037833100 42,242 -11,094 -20.80 22,673 -24.23 0.5416
2014-05-14 2014-03-31 13F Apple -Common Stock 037833100 42,242 22,673
2014-03-12 2013-12-31 13F/A-1 Apple -Common Stock 037833100 53,336 -5,101 -8.73 29,922 7.40 0.6962
2014-02-05 2013-12-31 13F Apple -Common Stock 037833100 53,336 29,922
2013-11-15 2013-09-30 13F Apple -Common Stock 037833100 58,437 -623 -1.05 27,860 18.96 0.6881
2013-07-24 2013-06-30 13F Apple -Common Stock 037833100 59,060 -18,343 -23.70 23,419 -31.65 0.6179
2013-05-23 2013-03-31 13F Apple -Common Stock 037833100 77,403 77,403 34,263 0.9108
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.