Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionSage Financial Group Inc
Latest Disclosed Ownership907 shares
Latest Disclosed Value $ 230,188
Sage Financial Group Inc reports 4.22% decrease in ownership of AAPL / Apple Inc.

On May 7, 2026 - Sage Financial Group Inc filed a 13F-HR form disclosing ownership of 907 shares of Apple Inc. (CH:AAPL) valued at $230,188 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 27, 2026 disclosing 947 shares of Apple Inc.. This represents a change in shares of -4.22% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-07 2026-03-31 13F APPLE COM 037833100 907 -40 -4.22 230 -10.51 0.0150
2026-01-27 2025-12-31 13F APPLE COM 037833100 947 0 0.00 257 6.64 0.0170
2025-11-13 2025-09-30 13F APPLE COM 037833100 947 947 241 0.0164
2025-07-22 2025-06-30 13F APPLE COM 037833100 0 -947 -100.00 0 -100.00
2025-04-22 2025-03-31 13F APPLE COM 037833100 947 -30 -3.07 210 -13.93 0.0170
2025-01-23 2024-12-31 13F APPLE COM 037833100 977 0 0.00 245 7.49 0.0197
2024-10-29 2024-09-30 13F APPLE COM 037833100 977 0 0.00 228 10.73 0.0186
2024-08-02 2024-06-30 13F APPLE COM 037833100 977 977 206 0.0178
2024-01-18 2023-12-31 13F APPLE COM 037833100 0 -1,397 -100.00 0 -100.00
2023-10-12 2023-09-30 13F APPLE COM 037833100 1,397 1,397 239 0.0265
2023-04-18 2023-03-31 13F APPLE COM 037833100 0 -1,796 -100.00 0 -100.00
2023-01-31 2022-12-31 13F APPLE COM 037833100 1,796 0 0.00 233 -6.05 0.0284
2022-10-27 2022-09-30 13F APPLE COM 037833100 1,796 -244 -11.96 248 -11.11 0.0340
2022-07-25 2022-06-30 13F APPLE COM 037833100 2,040 1,548 314.63 279 224.42 0.0369
2022-05-02 2022-03-31 13F APPLE COM 037833100 492 0 0.00 86 -1.15 0.0100
2022-01-24 2021-12-31 13F APPLE COM 037833100 492 0 0.00 87 24.29 0.0093
2021-11-08 2021-09-30 13F APPLE COM 037833100 492 0 0.00 70 4.48 0.0086
2021-08-16 2021-06-30 13F APPLE COM 037833100 492 0 0.00 67 11.67 0.0082
2021-04-29 2021-03-31 13F APPLE COM 037833100 492 0 0.00 60 -7.69 0.0079
2021-01-28 2020-12-31 13F APPLE COM 037833100 492 0 0.00 65 14.04 0.0089
2020-10-26 2020-09-30 13F APPLE COM 037833100 492 369 300.00 57 26.67 0.0093
2020-07-16 2020-06-30 13F APPLE COM 037833100 123 0 0.00 45 45.16 0.0081
2020-04-16 2020-03-31 13F APPLE COM 037833100 123 0 0.00 31 -13.89 0.0058
2020-01-30 2019-12-31 13F APPLE COM 037833100 123 123 36 0.0049
2019-11-04 2019-09-30 13F APPLE COM 037833100 0 -123 -100.00 0 -100.00
2019-07-24 2019-06-30 13F APPLE COM 037833100 123 -80 -39.41 24 -38.46 0.0036
2019-04-25 2019-03-31 13F APPLE COM 037833100 203 0 0.00 39 21.88 0.0060
2019-01-28 2018-12-31 13F APPLE COM 037833100 203 0 0.00 32 -30.43 0.0053
2018-10-22 2018-09-30 13F APPLE COM 037833100 203 0 0.00 46 21.05 0.0090
2018-07-26 2018-06-30 13F APPLE COM 037833100 203 0 0.00 38 11.76 0.0082
2018-04-26 2018-03-31 13F APPLE COM 037833100 203 0 0.00 34 0.00 0.0075
2018-02-05 2017-12-31 13F APPLE COM 037833100 203 0 0.00 34 9.68 0.0066
2017-11-01 2017-09-30 13F APPLE COM 037833100 203 0 0.00 31 6.90 0.0068
2017-07-27 2017-06-30 13F APPLE COM 037833100 203 0 0.00 29 0.00 0.0067
2017-04-24 2017-03-31 13F APPLE COM 037833100 203 203 29 0.0071
2017-01-26 2016-12-31 13F APPLE COM 037833100 0 -203 -100.00 0 -100.00
2016-10-27 2016-09-30 13F APPLE COM 037833100 203 0 0.00 23 21.05 0.0066
2016-08-04 2016-06-30 13F/A-1 APPLE COM 037833100 203 0 0.00 19 -13.64 0.0060
2016-07-25 2016-06-30 13F APPLE COM 037833100 203 19
2016-05-09 2016-03-31 13F APPLE COM 037833100 203 0 0.00 22 4.76 0.0077
2016-01-28 2015-12-31 13F APPLE COM 037833100 203 0 0.00 21 -4.55 0.0068
2015-11-05 2015-09-30 13F APPLE COM 037833100 203 0 0.00 22 -12.00 0.0078
2015-08-13 2015-06-30 13F APPLE COM 037833100 203 0 0.00 25 0.00 0.0117
2015-05-11 2015-03-31 13F APPLE COM 037833100 203 0 0.00 25 13.64 0.0119
2015-01-22 2014-12-31 13F APPLE COM 037833100 203 0 0.00 22 10.00 0.0083
2014-10-16 2014-09-30 13F APPLE COM 037833100 203 0 0.00 20 5.26 0.0099
2014-07-31 2014-06-30 13F APPLE COM 037833100 203 174 600.00 19 18.75 0.0092
2014-04-28 2014-03-31 13F APPLE COM 037833100 29 29 16 0.0091
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.