Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionS.A. Mason LLC
Latest Disclosed Ownership22,386 shares
Latest Disclosed Value $ 5,681,348
S.A. Mason LLC reports 2.82% increase in ownership of AAPL / Apple Inc.

On April 27, 2026 - S.A. Mason LLC filed a 13F-HR form disclosing ownership of 22,386 shares of Apple Inc. (CH:AAPL) valued at $5,681,348 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 21,771 shares of Apple Inc.. This represents a change in shares of 2.82% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-27 2026-03-31 13F Apple COM 037833100 22,386 615 2.82 5,681 -4.00 2.1328
2026-01-29 2025-12-31 13F Apple COM 037833100 21,771 31 0.14 5,919 6.92 2.3402
2025-10-14 2025-09-30 13F Apple COM 037833100 21,740 173 0.80 5,536 25.11 2.4433
2025-07-14 2025-06-30 13F Apple COM 037833100 21,567 -134 -0.62 4,425 -8.22 2.1412
2025-04-23 2025-03-31 13F Apple COM 037833100 21,701 -484 -2.18 4,821 -13.23 2.5467
2025-01-24 2024-12-31 13F Apple COM 037833100 22,185 -293 -1.30 5,556 6.07 2.9180
2024-10-25 2024-09-30 13F Apple COM 037833100 22,478 -116 -0.51 5,237 10.07 2.7768
2024-07-10 2024-06-30 13F Apple COM 037833100 22,594 546 2.48 4,759 25.87 2.7061
2024-04-15 2024-03-31 13F Apple COM 037833100 22,048 -397 -1.77 3,781 -12.52 2.2727
2024-01-17 2023-12-31 13F Apple COM 037833100 22,445 -813 -3.50 4,321 8.54 2.8978
2023-10-13 2023-09-30 13F Apple COM 037833100 23,258 -1,468 -5.94 3,982 -2.35 2.8711
2023-07-20 2023-06-30 13F Apple COM 037833100 24,726 0 0.00 4,077 0.00 2.9611
2023-05-10 2023-03-31 13F Apple COM 037833100 24,726 1,972 8.67 4,077 37.92 2.9611
2023-01-10 2022-12-31 13F Apple COM 037833100 22,754 -667 -2.85 2,956 -8.68 2.2264
2022-10-20 2022-09-30 13F Apple COM 037833100 23,421 -1,308 -5.29 3,237 -4.26 2.5604
2022-07-07 2022-06-30 13F Apple COM 037833100 24,729 -90 -0.36 3,381 -21.99 2.4696
2022-05-12 2022-03-31 13F Apple COM 037833100 24,819 342 1.40 4,334 -0.28 2.7030
2022-01-04 2021-12-31 13F Apple COM 037833100 24,477 857 3.63 4,346 30.04 2.6158
2021-10-12 2021-09-30 13F Apple COM 037833100 23,620 746 3.26 3,342 6.67 2.2003
2021-07-07 2021-06-30 13F Apple COM 037833100 22,874 -13 -0.06 3,133 12.05 2.1551
2021-04-20 2021-03-31 13F Apple COM 037833100 22,887 1,026 4.69 2,796 -3.62 2.0888
2021-02-02 2020-12-31 13F Apple COM 037833100 21,861 -463 -2.07 2,901 12.22 2.4153
2020-10-21 2020-09-30 13F Apple COM 037833100 22,324 16,655 293.79 2,585 25.00 2.4590
2020-07-27 2020-06-30 13F Apple COM 037833100 5,669 -214 -3.64 2,068 38.24 2.1793
2020-05-14 2020-03-31 13F Apple COM 037833100 5,883 -171 -2.82 1,496 -15.86 1.8160
2020-01-29 2019-12-31 13F Apple COM 037833100 6,054 6,054 1,778 1.6943
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.