Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionProVise Management Group, LLC
Latest Disclosed Ownership69,404 shares
Latest Disclosed Value $ 17,614,059
ProVise Management Group, LLC reports 5.80% decrease in ownership of AAPL / Apple Inc.

On May 6, 2026 - ProVise Management Group, LLC filed a 13F-HR form disclosing ownership of 69,404 shares of Apple Inc. (CH:AAPL) valued at $17,614,059 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 29, 2026 disclosing 73,679 shares of Apple Inc.. This represents a change in shares of -5.80% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F APPLE COM 037833100 69,404 -4,275 -5.80 17,614 -12.06 1.2668
2026-01-29 2025-12-31 13F APPLE COM 037833100 73,679 -2,210 -2.91 20,030 3.66 1.4259
2025-11-13 2025-09-30 13F APPLE COM 037833100 75,889 -4,675 -5.80 19,324 16.90 1.4244
2025-08-08 2025-06-30 13F APPLE COM 037833100 80,564 1,854 2.36 16,529 -5.46 1.3056
2025-05-08 2025-03-31 13F APPLE COM 037833100 78,710 -2,698 -3.31 17,484 -14.24 1.4836
2025-02-11 2024-12-31 13F APPLE COM 037833100 81,408 -10,543 -11.47 20,386 -4.85 1.7476
2024-11-12 2024-09-30 13F APPLE COM 037833100 91,951 -1,627 -1.74 21,425 8.70 1.6975
2024-08-12 2024-06-30 13F APPLE COM 037833100 93,578 -129 -0.14 19,709 22.65 1.6775
2024-05-09 2024-03-31 13F APPLE COM 037833100 93,707 -11,426 -10.87 16,069 -20.61 1.3911
2024-02-09 2023-12-31 13F APPLE COM 037833100 105,133 -135 -0.13 20,241 12.31 1.7159
2023-11-08 2023-09-30 13F APPLE COM 037833100 105,268 2,164 2.10 18,023 -9.88 1.6755
2023-08-24 2023-06-30 13F/A-1 APPLE COM 037833100 103,104 884 0.86 19,999 18.65 1.8129
2023-08-03 2023-06-30 13F APPLE COM 037833100 102,220 0 16,856 1.5921
2023-05-08 2023-03-31 13F APPLE COM 037833100 102,220 -530 -0.52 16,856 26.26 1.6117
2023-02-10 2022-12-31 13F APPLE COM 037833100 102,750 -1,035 -1.00 13,350 -6.92 1.3515
2022-11-09 2022-09-30 13F APPLE COM 037833100 103,785 465 0.45 14,343 1.54 1.6020
2022-08-08 2022-06-30 13F APPLE COM 037833100 103,320 -1,280 -1.22 14,126 -22.66 1.5067
2022-04-27 2022-03-31 13F APPLE COM 037833100 104,600 30 0.03 18,264 -1.64 1.7242
2022-01-18 2021-12-31 13F APPLE COM 037833100 104,570 -2,449 -2.29 18,568 22.62 1.6823
2021-10-20 2021-09-30 13F APPLE COM 037833100 107,019 -710 -0.66 15,143 2.63 1.4980
2021-08-06 2021-06-30 13F APPLE COM 037833100 107,729 -3,056 -2.76 14,755 9.04 1.5052
2021-04-22 2021-03-31 13F APPLE COM 037833100 110,785 -4,240 -3.69 13,532 -11.34 1.4582
2021-01-19 2020-12-31 13F APPLE COM 037833100 115,025 4,682 4.24 15,263 19.44 1.7620
2020-10-26 2020-09-30 13F APPLE COM 037833100 110,343 80,542 270.27 12,779 17.55 1.7097
2020-08-07 2020-06-30 13F APPLE COM 037833100 29,801 -2,541 -7.86 10,871 32.19 1.5604
2020-05-07 2020-03-31 13F APPLE COM 037833100 32,342 -679 -2.06 8,224 -15.19 1.3790
2020-02-11 2019-12-31 13F APPLE COM 037833100 33,021 -3,005 -8.34 9,697 20.18 1.1930
2019-11-13 2019-09-30 13F APPLE COM 037833100 36,026 -2,612 -6.76 8,069 5.52 1.0699
2019-08-09 2019-06-30 13F APPLE COM 037833100 38,638 170 0.44 7,647 4.65 1.0239
2019-05-13 2019-03-31 13F APPLE COM 037833100 38,468 -3,516 -8.37 7,307 10.33 1.0256
2019-02-13 2018-12-31 13F APPLE COM 037833100 41,984 -1,634 -3.75 6,623 -32.73 1.0468
2018-11-05 2018-09-30 13F APPLE COM 037833100 43,618 174 0.40 9,846 -91.10 1.2959
2018-08-13 2018-06-30 13F APPLE COM 037833100 43,444 324 0.75 110,645 1,429.09 8.3342
2018-05-09 2018-03-31 13F APPLE COM 037833100 43,120 319 0.75 7,236 -0.08 1.0659
2018-02-07 2017-12-31 13F APPLE COM 037833100 42,801 -770 -1.77 7,242 7.85 1.0390
2017-11-08 2017-09-30 13F APPLE COM 037833100 43,571 1,099 2.59 6,715 9.78 0.9745
2017-08-07 2017-06-30 13F APPLE COM 037833100 42,472 802 1.92 6,117 2.19 0.9282
2017-05-10 2017-03-31 13F APPLE COM 037833100 41,670 138 0.33 5,986 24.42 0.9611
2017-02-08 2016-12-31 13F APPLE COM 037833100 41,532 77 0.19 4,811 2.65 0.8182
2016-11-07 2016-09-30 13F APPLE COM 037833100 41,455 4,814 13.14 4,687 33.80 0.8124
2016-08-02 2016-06-30 13F APPLE COM 037833100 36,641 -1,036 -2.75 3,503 -14.69 0.6445
2016-05-11 2016-03-31 13F APPLE COM 037833100 37,677 2,325 6.58 4,106 10.35 0.8435
2016-02-05 2015-12-31 13F APPLE COM 037833100 35,352 1,061 3.09 3,721 -1.61 0.7812
2015-11-06 2015-09-30 13F APPLE COM 037833100 34,291 2,656 8.40 3,782 -4.66 0.8771
2015-08-11 2015-06-30 13F APPLE COM 037833100 31,635 1,104 3.62 3,967 4.42 0.8445
2015-05-08 2015-03-31 13F APPLE COM 037833100 30,531 763 2.56 3,799 15.61 0.8041
2015-02-17 2014-12-31 13F/A-1 APPLE COM 037833100 29,768 1,763 6.30 3,286 16.48 0.7048
2015-02-11 2014-12-31 13F APPLE COM 037833100 29,768 1,763 3,286 0.7065
2014-11-10 2014-09-30 13F APPLE COM 037833100 28,005 7,253 34.95 2,821 46.24 0.6125
2014-08-01 2014-06-30 13F APPLE COM 037833100 20,752 17,199 484.07 1,929 1.15 0.4186
2014-05-08 2014-03-31 13F APPLE COM 037833100 3,553 26 0.74 1,907 -3.64 0.4618
2014-02-07 2013-12-31 13F APPLE COM 037833100 3,527 365 11.54 1,979 31.32 0.5108
2013-11-12 2013-09-30 13F APPLE COM 037833100 3,162 331 11.69 1,507 34.19 0.4269
2013-08-08 2013-06-30 13F APPLE COM 037833100 2,831 2,831 1,123 0.3315
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.