Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionPortside Wealth Group, LLC
Latest Disclosed Ownership53,446 shares
Latest Disclosed Value $ 13,564,026
Portside Wealth Group, LLC ownership in AAPL / Apple Inc.

On May 12, 2026 - Portside Wealth Group, LLC filed a 13F-HR form disclosing ownership of 53,446 shares of Apple Inc. (CH:AAPL) valued at $13,564,026 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 21, 2026 disclosing 43,107 shares of Apple Inc.. This represents a change in shares of 23.98% during the quarter.

Portside Wealth Group, LLC has a history of taking positions in derivatives of the underlying security (AAPL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:AAPL / Apple Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F APPLE COM 037833100 53,446 10,339 23.98 13,564 15.74 1.8375
2026-01-21 2025-12-31 13F APPLE COM 037833100 43,107 5,493 14.60 11,719 22.37 1.5759
2025-11-05 2025-09-30 13F APPLE COM 037833100 37,614 3,519 10.32 9,578 36.91 1.3198
2025-08-11 2025-06-30 13F APPLE COM 037833100 34,095 -18,509 -35.19 6,995 -40.14 1.0361
2025-04-14 2025-03-31 13F/A-1 APPLE COM 037833100 52,604 -11,716 -18.22 11,685 -27.45 1.9051
2025-04-10 2025-03-31 13F APPLE COM 037833100 64,357 37 16,116 2.4136
2025-04-14 2024-12-31 13F/A-1 APPLE COM 037833100 64,320 1,800 2.88 16,107 10.57 2.6635
2025-01-15 2024-12-31 13F APPLE COM 037833100 61,487 -1,033 14,326 2.4775
2024-10-31 2024-09-30 13F APPLE COM 037833100 62,520 28,460 83.56 14,567 103.08 2.4876
2024-07-18 2024-06-30 13F APPLE COM 037833100 34,060 -219 -0.64 7,174 22.03 1.3683
2024-04-17 2024-03-31 13F APPLE COM 037833100 34,279 753 2.25 5,878 -8.92 1.0874
2024-01-16 2023-12-31 13F APPLE COM 037833100 33,526 -2,851 -7.84 6,455 3.65 1.2024
2023-10-27 2023-09-30 13F APPLE COM 037833100 36,377 -1,137 -3.03 6,227 -14.42 1.1716
2023-09-01 2023-06-30 13F/A-1 APPLE COM 037833100 37,514 37,514 7,277 1.3510
2023-08-01 2023-06-30 13F APPLE COM 037833100 1,838,235 1,838,235 356,559 1.5376
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-05-12 2026-03-31 13F APPLE COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2026-01-21 2025-12-31 13F APPLE COM Call 100 0.00 27 8.00 n/a n/a n/a
2025-11-05 2025-09-30 13F APPLE COM Call 100 0.00 25 525.00 n/a n/a n/a
2025-08-11 2025-06-30 13F APPLE COM Call 100 0.00 4 -81.82 n/a n/a n/a
2025-04-14 2025-03-31 13F/A APPLE COM Call 100 0.00 22 -12.00 n/a n/a n/a
2025-04-10 2025-03-31 13F APPLE COM Call 100 22 n/a n/a n/a
2025-04-14 2024-12-31 13F/A APPLE COM Call 100 0.00 25 8.70 n/a n/a n/a
2025-01-15 2024-12-31 13F APPLE COM Call 100 6 n/a n/a n/a
2024-10-31 2024-09-30 13F APPLE COM Call 100 0.00 23 9.52 n/a n/a n/a
2024-07-18 2024-06-30 13F APPLE COM Call 100 21 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.