Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionPointe Capital Management LLC
Latest Disclosed Ownership22,361 shares
Latest Disclosed Value $ 5,674,998
Pointe Capital Management LLC reports 0.03% increase in ownership of AAPL / Apple Inc.

On May 15, 2026 - Pointe Capital Management LLC filed a 13F-HR form disclosing ownership of 22,361 shares of Apple Inc. (CH:AAPL) valued at $5,674,998 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 14, 2026 disclosing 22,355 shares of Apple Inc.. This represents a change in shares of 0.03% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F APPLE COM 037833100 22,361 6 0.03 5,675 -6.63 2.8103
2026-02-14 2025-12-31 13F APPLE COM 037833100 22,355 0 0.00 6,077 6.76 3.0146
2025-11-24 2025-09-30 13F APPLE Stock 037833100 22,355 -120 -0.53 5,692 23.44 2.7829
2025-08-05 2025-06-30 13F APPLE Stock 037833100 22,475 6,805 43.43 4,611 32.50 2.3941
2025-05-01 2025-03-31 13F APPLE Stock 037833100 15,670 -100 -0.63 3,481 -11.88 2.0368
2025-02-05 2024-12-31 13F/A-1 APPLE Stock 037833100 15,770 -153 -0.96 3,949 6.44 2.2687
2025-02-05 2024-12-31 13F APPLE Stock 037833100 15,770 -153 3,949 2.2687
2024-10-24 2024-09-30 13F APPLE Stock 037833100 15,923 201 1.28 3,710 12.05 2.1648
2024-07-12 2024-06-30 13F APPLE Stock 037833100 15,722 193 1.24 3,311 24.38 2.0547
2024-05-07 2024-03-31 13F APPLE Stock 037833100 15,529 9 0.06 2,663 -10.91 1.6289
2024-02-06 2023-12-31 13F APPLE Stock 037833100 15,520 350 2.31 2,988 15.06 2.0763
2023-11-07 2023-09-30 13F APPLE Stock 037833100 15,170 -675 -4.26 2,597 -15.49 1.9188
2023-08-14 2023-06-30 13F APPLE Stock 037833100 15,845 434 2.82 3,073 20.94 2.3212
2023-05-15 2023-03-31 13F APPLE Stock 037833100 15,411 -856 -5.26 2,541 126,950.00 1.8274
2023-02-13 2022-12-31 13F APPLE Stock 037833100 16,267 86 0.53 2 -99.91 1.6225
2022-11-14 2022-09-30 13F APPLE Stock 037833100 16,181 0 0.00 2,236 1.08 1.7872
2022-08-26 2022-06-30 13F/A-1 APPLE Stock 037833100 16,181 -1,114 -6.44 2,212 -26.75 1.6487
2022-08-05 2022-06-30 13F APPLE Stock 037833100 17,295 0 3,020 1.9297
2022-05-13 2022-03-31 13F APPLE Stock 037833100 17,295 8 0.05 3,020 -1.63 1.9297
2022-02-11 2021-12-31 13F APPLE Stock 037833100 17,287 879 5.36 3,070 32.21 1.8705
2021-10-29 2021-09-30 13F APPLE Stock 037833100 16,408 -134 -0.81 2,322 2.52 1.6103
2021-08-13 2021-06-30 13F APPLE Stock 037833100 16,542 -419 -2.47 2,265 9.31 1.5932
2021-05-11 2021-03-31 13F APPLE Stock 037833100 16,961 57 0.34 2,072 -7.62 1.4679
2021-02-12 2020-12-31 13F APPLE Stock 037833100 16,904 -3,133 -15.64 2,243 -3.32 1.9126
2020-11-05 2020-09-30 13F APPLE Stock 037833100 20,037 14,865 287.41 2,320 22.95 2.0280
2020-08-13 2020-06-30 13F APPLE Stock 037833100 5,172 0 0.00 1,887 43.50 1.6970
2020-05-11 2020-03-31 13F APPLE Stock 037833100 5,172 -338 -6.13 1,315 -18.73 1.2798
2020-02-04 2019-12-31 13F APPLE Stock 037833100 5,510 121 2.25 1,618 34.05 1.3581
2019-11-13 2019-09-30 13F APPLE Stock 037833100 5,389 -700 -11.50 1,207 0.17 1.0223
2019-08-08 2019-06-30 13F APPLE Stock 037833100 6,089 -373 -5.77 1,205 -1.79 0.9922
2019-05-13 2019-03-31 13F APPLE Stock 037833100 6,462 0 0.00 1,227 20.41 1.0313
2019-02-06 2018-12-31 13F APPLE Stock 037833100 6,462 38 0.59 1,019 -29.72 0.9914
2018-11-13 2018-09-30 13F APPLE Stock 037833100 6,424 -56 -0.86 1,450 20.83 1.1432
2018-08-10 2018-06-30 13F APPLE Stock 037833100 6,480 -519 -7.42 1,200 2.21 1.0303
2018-05-10 2018-03-31 13F APPLE COM 037833100 6,999 -300 -4.11 1,174 -4.94 1.0122
2018-01-12 2017-12-31 13F APPLE INC COM Stock 037833100 7,299 -114 -1.54 1,235 8.14 0.9879
2017-10-16 2017-09-30 13F APPLE INC COM Stock 037833100 7,413 200 2.77 1,142 9.91 0.8414
2017-08-01 2017-06-30 13F APPLE INC COM Stock 037833100 7,213 -1,373 -15.99 1,039 -15.80 0.7453
2017-05-25 2017-03-31 13F APPLE INC COM Stock 037833100 8,586 4,752 123.94 1,234 -99.72 0.9418
2017-02-10 2016-12-31 13F Apple Computer COM 378331000 3,834 -6,620 -63.33 444,053 37,467.94 0.2535
2016-11-02 2016-09-30 13F APPLE Stock 037833100 10,454 -389 -3.59 1,182 13.98 0.8596
2016-07-26 2016-06-30 13F APPLE Stock 037833100 10,843 -1,355 -11.11 1,037 -21.97 0.7549
2016-04-29 2016-03-31 13F APPLE COM 037833100 12,198 -1,495 -10.92 1,329 -7.77 1.0495
2016-02-05 2015-12-31 13F APPLE Stock 037833100 13,693 -330 -2.35 1,441 -6.85 1.0439
2015-10-22 2015-09-30 13F APPLE INC COM Stock 037833100 14,023 -961 -6.41 1,547 -17.67 0.9442
2015-08-05 2015-06-30 13F APPLE Stock 037833100 14,984 4,946 49.27 1,879 50.44 0.8459
2015-08-04 2015-03-31 13F APPLE Stock 037833100 10,038 10,038 1,249 0.5836
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.