Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionPDS Planning, Inc
Latest Disclosed Ownership134,089 shares
Latest Disclosed Value $ 34,030,448
PDS Planning, Inc reports 2.67% increase in ownership of AAPL / Apple Inc.

On April 21, 2026 - PDS Planning, Inc filed a 13F-HR form disclosing ownership of 134,089 shares of Apple Inc. (CH:AAPL) valued at $34,030,448 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 130,608 shares of Apple Inc.. This represents a change in shares of 2.67% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F APPLE COM 037833100 134,089 3,481 2.67 34,030 -4.16 2.2446
2026-01-26 2025-12-31 13F APPLE COM 037833100 130,608 6,914 5.59 35,507 12.73 2.3719
2025-10-21 2025-09-30 13F APPLE COM 037833100 123,694 2,193 1.80 31,496 26.35 2.1784
2025-07-24 2025-06-30 13F APPLE COM 037833100 121,501 13,850 12.87 24,928 4.25 1.8578
2025-04-24 2025-03-31 13F APPLE COM 037833100 107,651 7,004 6.96 23,912 -5.12 2.0157
2025-02-10 2024-12-31 13F APPLE COM 037833100 100,647 1,045 1.05 25,204 8.60 2.2391
2024-10-30 2024-09-30 13F APPLE COM 037833100 99,602 1,543 1.57 23,207 12.37 2.0799
2024-08-08 2024-06-30 13F APPLE COM 037833100 98,059 6,055 6.58 20,653 30.91 2.0837
2024-05-01 2024-03-31 13F APPLE COM 037833100 92,004 138 0.15 15,777 -10.80 1.6576
2024-02-01 2023-12-31 13F APPLE COM 037833100 91,866 2,754 3.09 17,687 15.93 2.0145
2023-10-23 2023-09-30 13F APPLE COM 037833100 89,112 654 0.74 15,257 -11.09 1.9738
2023-07-21 2023-06-30 13F APPLE COM 037833100 88,458 -59,400 -40.17 17,158 -29.63 2.1939
2023-05-02 2023-03-31 13F APPLE COM 037833100 147,858 19,635 15.31 24,382 46.35 3.3616
2023-01-27 2022-12-31 13F APPLE COM 037833100 128,223 947 0.74 16,660 -5.29 2.6627
2022-11-02 2022-09-30 13F APPLE COM 037833100 127,276 -379 -0.30 17,590 0.78 3.2021
2022-07-15 2022-06-30 13F APPLE COM 037833100 127,655 1,029 0.81 17,453 -21.06 3.1588
2022-04-18 2022-03-31 13F APPLE COM 037833100 126,626 10,639 9.17 22,110 7.35 3.8909
2022-01-25 2021-12-31 13F APPLE COM 037833100 115,987 69,193 147.87 20,596 211.07 3.9408
2021-10-22 2021-09-30 13F APPLE COM 037833100 46,794 2,599 5.88 6,621 9.38 1.5277
2021-07-26 2021-06-30 13F APPLE COM 037833100 44,195 1,935 4.58 6,053 17.26 1.4739
2021-04-20 2021-03-31 13F APPLE COM 037833100 42,260 -819 -1.90 5,162 -9.69 1.4984
2021-01-21 2020-12-31 13F APPLE COM 037833100 43,079 7,853 22.29 5,716 40.13 1.9620
2020-10-19 2020-09-30 13F APPLE COM 037833100 35,226 25,043 245.93 4,079 9.80 1.6611
2020-08-11 2020-06-30 13F APPLE COM 037833100 10,183 2,209 27.70 3,715 83.19 1.6835
2020-04-20 2020-03-31 13F APPLE COM 037833100 7,974 1,539 23.92 2,028 7.30 1.2944
2020-02-07 2019-12-31 13F APPLE COM 037833100 6,435 160 2.55 1,890 34.52 1.1926
2019-10-28 2019-09-30 13F APPLE COM 037833100 6,275 -18 -0.29 1,405 12.85 0.9751
2019-08-14 2019-06-30 13F APPLE COM 037833100 6,293 938 17.52 1,245 22.42 0.9260
2019-04-19 2019-03-31 13F APPLE COM 037833100 5,355 -1,040 -16.26 1,017 0.79 0.7904
2019-02-08 2018-12-31 13F APPLE COM 037833100 6,395 904 16.46 1,009 -18.56 0.8670
2018-11-02 2018-09-30 13F APPLE COM 037833100 5,491 -342 -5.86 1,239 14.72 1.0605
2018-07-26 2018-06-30 13F APPLE COM 037833100 5,833 87 1.51 1,080 12.03 1.0651
2018-05-03 2018-03-31 13F APPLE COM 037833100 5,746 328 6.05 964 5.13 0.9740
2018-02-13 2017-12-31 13F APPLE COM 037833100 5,418 5,418 917 0.9286
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.