Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionParagon Capital Management Ltd
Latest Disclosed Ownership13,630 shares
Latest Disclosed Value $ 3,459,227
Paragon Capital Management Ltd reports 0.67% decrease in ownership of AAPL / Apple Inc.

On April 15, 2026 - Paragon Capital Management Ltd filed a 13F-HR form disclosing ownership of 13,630 shares of Apple Inc. (CH:AAPL) valued at $3,459,227 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 22, 2026 disclosing 13,722 shares of Apple Inc.. This represents a change in shares of -0.67% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-15 2026-03-31 13F APPLE COM 037833100 13,630 -92 -0.67 3,459 -7.27 0.7267
2026-01-22 2025-12-31 13F APPLE COM 037833100 13,722 -701 -4.86 3,731 1.58 0.7426
2025-10-15 2025-09-30 13F APPLE COM 037833100 14,423 -4,761 -24.82 3,673 -6.71 0.6908
2025-07-16 2025-06-30 13F APPLE COM 037833100 19,184 -1,039 -5.14 3,936 -12.38 0.7135
2025-04-16 2025-03-31 13F APPLE COM 037833100 20,223 518 2.63 4,492 -8.96 0.9202
2025-01-14 2024-12-31 13F APPLE COM 037833100 19,705 -136 -0.69 4,935 6.73 0.9844
2024-10-10 2024-09-30 13F APPLE COM 037833100 19,841 -503 -2.47 4,623 7.91 0.9060
2024-07-12 2024-06-30 13F APPLE COM 037833100 20,344 -925 -4.35 4,285 17.47 0.7865
2024-04-11 2024-03-31 13F APPLE COM 037833100 21,269 -1,168 -5.21 3,647 -15.56 0.6458
2024-01-12 2023-12-31 13F APPLE COM 037833100 22,437 -382 -1.67 4,320 10.57 0.8832
2023-10-10 2023-09-30 13F APPLE COM 037833100 22,819 -818 -3.46 3,907 -14.79 0.8790
2023-07-11 2023-06-30 13F APPLE COM 037833100 23,637 -934 -3.80 4,585 13.16 0.9931
2023-04-13 2023-03-31 13F APPLE COM 037833100 24,571 4 0.02 4,052 26.91 0.9273
2023-01-17 2022-12-31 13F APPLE COM 037833100 24,567 -235 -0.95 3,192 -6.88 0.8507
2022-10-14 2022-09-30 13F APPLE COM 037833100 24,802 114 0.46 3,428 1.57 0.9786
2022-07-18 2022-06-30 13F APPLE COM 037833100 24,688 -77 -0.31 3,375 -21.95 0.9430
2022-04-19 2022-03-31 13F APPLE COM 037833100 24,765 -170 -0.68 4,324 -2.35 0.8084
2022-01-27 2021-12-31 13F APPLE COM 037833100 24,935 570 2.34 4,428 28.42 0.7103
2021-10-19 2021-09-30 13F APPLE COM 037833100 24,365 5 0.02 3,448 3.36 0.5933
2021-07-29 2021-06-30 13F APPLE COM 037833100 24,360 -35 -0.14 3,336 11.95 1.5558
2021-04-21 2021-03-31 13F APPLE COM 037833100 24,395 -2,107 -7.95 2,980 -15.27 1.5456
2021-01-26 2020-12-31 13F APPLE COM 037833100 26,502 -470 -1.74 3,517 12.58 1.9242
2020-10-22 2020-09-30 13F APPLE COM 037833100 26,972 26,972 3,124 1.7047
2020-04-29 2020-03-31 13F APPLE COM 037833100 0 -7,294 -100.00 0 -100.00
2020-02-06 2019-12-31 13F APPLE COM 037833100 7,294 -498 -6.39 2,142 22.75 1.1230
2019-10-18 2019-09-30 13F APPLE COM 037833100 7,792 -746 -8.74 1,745 3.25 0.9720
2019-07-23 2019-06-30 13F APPLE COM 037833100 8,538 -329 -3.71 1,690 0.36 0.9601
2019-05-01 2019-03-31 13F APPLE COM 037833100 8,867 -160 -1.77 1,684 18.26 1.0192
2019-01-29 2018-12-31 13F APPLE COM 037833100 9,027 -99 -1.08 1,424 -30.87 0.6859
2018-11-05 2018-09-30 13F APPLE COM 037833100 9,126 -249 -2.66 2,060 18.73 1.7599
2018-08-21 2018-06-30 13F APPLE COM 037833100 9,375 8 0.09 1,735 10.37 1.5424
2018-04-24 2018-03-31 13F APPLE COM 037833100 9,367 99 1.07 1,572 0.26 0.6919
2018-01-29 2017-12-31 13F APPLE COM 037833100 9,268 5 0.05 1,568 9.80 0.6186
2017-10-26 2017-09-30 13F APPLE COM 037833100 9,263 9,263 1,428 0.5486
2017-07-25 2017-06-30 13F APPLE COM 037833100 0 -8,922 -100.00 0 -100.00
2017-04-26 2017-03-31 13F APPLE COM 037833100 8,922 5 0.06 1,282 27.18 0.5709
2016-10-19 2016-09-30 13F APPLE COM 037833100 8,917 4 0.04 1,008 18.31 0.5447
2016-07-22 2016-06-30 13F APPLE COM 037833100 8,913 328 3.82 852 -8.97 0.4683
2016-05-04 2016-03-31 13F APPLE COM 037833100 8,585 -175 -2.00 936 1.52 0.5732
2016-01-28 2015-12-31 13F APPLE COM 037833100 8,760 0 0.00 922 -4.55 0.5750
2015-10-26 2015-09-30 13F APPLE COM 037833100 8,760 0 0.00 966 -12.10 0.5877
2015-07-24 2015-06-30 13F APPLE COM 037833100 8,760 0 0.00 1,099 0.83 0.6917
2015-04-07 2015-03-31 13F APPLE COM 037833100 8,760 8,760 0.00 1,090 0.7078
2015-01-27 2014-12-31 13F APPLE COM 037833100 0 -8,617 -100.00 0 -100.00
2014-10-03 2014-09-30 13F APPLE COM 037833100 8,617 0 0.00 868 8.50 0.6035
2014-07-07 2014-06-30 13F APPLE COM 037833100 8,617 7,404 610.39 801 22.89 0.5513
2014-04-10 2014-03-31 13F APPLE COM 037833100 1,213 214 21.42 651 -99.86 0.4816
2013-10-04 2013-09-30 13F APPLE COM 037833100 999 0 0.00 476,273 20.23 0.3722
2013-07-15 2013-06-30 13F APPLE COM 037833100 999 999 396,133 0.3182
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.