Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionNorth Star Asset Management Inc
Latest Disclosed Ownership348,770 shares
Latest Disclosed Value $ 88,514,511
North Star Asset Management Inc reports 1.52% decrease in ownership of AAPL / Apple Inc.

On May 6, 2026 - North Star Asset Management Inc filed a 13F-HR form disclosing ownership of 348,770 shares of Apple Inc. (CH:AAPL) valued at $88,514,511 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 354,142 shares of Apple Inc.. This represents a change in shares of -1.52% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F APPLE COM 037833100 348,770 -5,372 -1.52 88,515 -8.06 2.3034
2026-02-09 2025-12-31 13F APPLE COM 037833100 354,142 -7,853 -2.17 96,277 4.45 3.8845
2025-11-10 2025-09-30 13F APPLE COM 037833100 361,995 -12,484 -3.33 92,175 19.97 3.7393
2025-08-12 2025-06-30 13F APPLE COM 037833100 374,479 12,335 3.41 76,832 -4.49 3.2494
2025-05-08 2025-03-31 13F APPLE COM 037833100 362,144 6,447 1.81 80,443 -9.69 3.6702
2025-02-19 2024-12-31 13F APPLE COM 037833100 355,697 39,188 12.38 89,074 20.78 3.9428
2024-11-14 2024-09-30 13F APPLE COM 037833100 316,509 -10,527 -3.22 73,747 7.06 3.3098
2024-08-05 2024-06-30 13F APPLE COM 037833100 327,036 -7,978 -2.38 68,880 19.90 3.2692
2024-05-08 2024-03-31 13F APPLE COM 037833100 335,014 -3,814 -1.13 57,448 -11.94 2.7126
2024-02-01 2023-12-31 13F APPLE COM 037833100 338,828 -8,806 -2.53 65,235 9.60 3.3373
2023-10-26 2023-09-30 13F APPLE COM 037833100 347,634 -6,486 -1.83 59,518 -13.35 3.4170
2023-08-09 2023-06-30 13F APPLE COM 037833100 354,120 -7,316 -2.02 68,688 15.25 3.7887
2023-05-10 2023-03-31 13F APPLE COM 037833100 361,436 -2,573 -0.71 59,601 26.02 3.5049
2023-03-06 2022-12-31 13F APPLE COM 037833100 364,009 847 0.23 47,296 -5.77 2.9393
2022-11-08 2022-09-30 13F APPLE COM 037833100 363,162 -1,971 -0.54 50,189 0.54 3.4336
2022-07-28 2022-06-30 13F APPLE COM 037833100 365,133 -5,480 -1.48 49,921 -22.86 3.2899
2022-04-29 2022-03-31 13F APPLE COM 037833100 370,613 -9,136 -2.41 64,713 -4.03 3.3982
2022-02-07 2021-12-31 13F APPLE COM 037833100 379,749 -9,771 -2.51 67,432 22.34 3.3929
2021-10-20 2021-09-30 13F APPLE COM 037833100 389,520 -10,817 -2.70 55,117 0.52 3.0259
2021-07-30 2021-06-30 13F APPLE COM 037833100 400,337 -6,214 -1.53 54,830 10.41 3.0409
2021-04-29 2021-03-31 13F APPLE COM 037833100 406,551 -7,981 -1.93 49,660 -9.72 2.9765
2021-02-16 2020-12-31 13F APPLE COM 037833100 414,532 -3,088 -0.74 55,004 13.73 3.4727
2020-11-02 2020-09-30 13F APPLE COM 037833100 417,620 309,606 286.64 48,365 22.74 3.5660
2020-07-28 2020-06-30 13F APPLE COM 037833100 108,014 -2,983 -2.69 39,403 39.60 3.1287
2020-04-24 2020-03-31 13F APPLE COM 037833100 110,997 -3,153 -2.76 28,226 -15.79 2.7229
2020-02-06 2019-12-31 13F APPLE COM 037833100 114,150 -1,524 -1.32 33,520 29.39 2.4078
2019-10-25 2019-09-30 13F APPLE COM 037833100 115,674 -512 -0.44 25,907 12.66 2.0310
2019-08-12 2019-06-30 13F APPLE COM 037833100 116,186 -649 -0.56 22,995 3.61 1.7949
2019-04-26 2019-03-31 13F APPLE COM 037833100 116,835 -135 -0.12 22,193 20.28 1.7966
2019-01-29 2018-12-31 13F APPLE COM 037833100 116,970 841 0.72 18,451 -29.61 1.7468
2018-10-29 2018-09-30 13F APPLE COM 037833100 116,129 -1,012 -0.86 26,214 20.89 2.1044
2018-08-10 2018-06-30 13F APPLE COM 037833100 117,141 1,182 1.02 21,684 11.45 1.8602
2018-04-27 2018-03-31 13F APPLE COM 037833100 115,959 -575 -0.49 19,456 -1.34 1.7489
2018-02-01 2017-12-31 13F APPLE COM 037833100 116,534 2,772 2.44 19,721 12.48 1.7690
2017-10-25 2017-09-30 13F/A-1 APPLE COM 037833100 113,762 -1,273 -1.11 17,533 5.83 1.7431
2017-10-25 2017-09-30 13F APPLE COM 037833100 117,152 2,117 16,830
2017-08-16 2017-06-30 13F APPLE COM 037833100 115,035 -2,117 -1.81 16,567 -1.56 1.6863
2017-05-18 2017-03-31 13F APPLE COM 037833100 117,152 -2,915 -2.43 16,830 21.03 1.7777
2017-01-10 2016-12-31 13F APPLE COM 037833100 120,067 -936 -0.77 13,906 1.66 1.5317
2016-10-05 2016-09-30 13F APPLE COM 037833100 121,003 -4,477 -3.57 13,679 14.03 1.5419
2016-07-29 2016-06-30 13F/A-1 APPLE COM 037833100 125,480 1,453 1.17 11,996 -11.26 1.3983
2016-07-28 2016-06-30 13F APPLE COM 037833100 124,027 13,518
2016-05-05 2016-03-31 13F APPLE COM 037833100 124,027 4,614 3.86 13,518 7.54 1.5816
2016-01-28 2015-12-31 13F APPLE COM 037833100 119,413 -336 -0.28 12,570 -4.83 1.5104
2015-10-28 2015-09-30 13F APPLE COM 037833100 119,749 1,829 1.55 13,208 -10.70 1.6452
2015-07-30 2015-06-30 13F APPLE COM 037833100 117,920 -6,287 -5.06 14,790 -4.30 1.6805
2015-05-15 2015-03-31 13F APPLE COM 037833100 124,207 -266 -0.21 15,455 12.49 1.7506
2015-01-16 2014-12-31 13F APPLE COM 037833100 124,473 925 0.75 13,739 10.38 1.5706
2014-10-28 2014-09-30 13F APPLE COM 037833100 123,548 852 0.69 12,447 9.16 1.4838
2014-07-30 2014-06-30 13F APPLE COM 037833100 122,696 104,878 588.61 11,403 19.23 1.3287
2014-04-24 2014-03-31 13F APPLE COM 037833100 17,818 -827 -4.44 9,564 -8.57 1.1458
2014-02-07 2013-12-31 13F APPLE COM 037833100 18,645 -81 -0.43 10,460 17.16 1.2671
2013-10-22 2013-09-30 13F APPLE COM 037833100 18,726 -7 -0.04 8,928 20.18 1.1668
2013-08-06 2013-06-30 13F APPLE COM 037833100 18,733 18,733 7,429 1.0374
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.