Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionMilestone Asset Management, Llc
Latest Disclosed Ownership75,991 shares
Latest Disclosed Value $ 19,285,919
Milestone Asset Management, Llc reports 3.55% decrease in ownership of AAPL / Apple Inc.

On April 15, 2026 - Milestone Asset Management, Llc filed a 13F-HR form disclosing ownership of 75,991 shares of Apple Inc. (CH:AAPL) valued at $19,285,919 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 28, 2026 disclosing 78,787 shares of Apple Inc.. This represents a change in shares of -3.55% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-15 2026-03-31 13F APPLE COM 037833100 75,991 -2,796 -3.55 19,286 -9.96 3.5548
2026-01-28 2025-12-31 13F APPLE COM 037833100 78,787 34,584 78.24 21,419 90.31 4.0404
2025-10-15 2025-09-30 13F APPLE COM 037833100 44,203 3,875 9.61 11,256 36.03 2.1293
2025-08-05 2025-06-30 13F APPLE COM 037833100 40,328 6,041 17.62 8,274 8.64 1.7484
2025-04-09 2025-03-31 13F APPLE COM 037833100 34,287 -25,644 -42.79 7,616 -49.25 1.6210
2025-01-23 2024-12-31 13F APPLE COM 037833100 59,931 12,766 27.07 15,008 36.57 3.3054
2024-10-25 2024-09-30 13F APPLE COM 037833100 47,165 10,950 30.24 10,990 44.08 2.4659
2024-07-19 2024-06-30 13F APPLE COM 037833100 36,215 -9,245 -20.34 7,628 -2.16 1.9094
2024-04-23 2024-03-31 13F APPLE COM 037833100 45,460 38,000 509.38 7,796 442.83 2.2276
2024-01-23 2023-12-31 13F APPLE COM 037833100 7,460 387 5.47 1,436 16.94 0.4726
2023-11-13 2023-09-30 13F APPLE COM 037833100 7,073 702 11.02 1,229 -0.57 0.4299
2023-08-08 2023-06-30 13F APPLE COM 037833100 6,371 -591 -8.49 1,236 7.58 0.5452
2023-05-09 2023-03-31 13F APPLE COM 037833100 6,962 1,522 27.98 1,148 49.67 0.6559
2023-02-06 2022-12-31 13F APPLE COM 037833100 5,440 5,440 768 0.4566
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.