Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionKelman-Lazarov, Inc.
Latest Disclosed Ownership13,053 shares
Latest Disclosed Value $ 3,312,797
Kelman-Lazarov, Inc. reports 0.30% decrease in ownership of AAPL / Apple Inc.

On April 27, 2026 - Kelman-Lazarov, Inc. filed a 13F-HR form disclosing ownership of 13,053 shares of Apple Inc. (CH:AAPL) valued at $3,312,797 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 13,092 shares of Apple Inc.. This represents a change in shares of -0.30% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-27 2026-03-31 13F APPLE COM 037833100 13,053 -39 -0.30 3,313 -6.94 0.4749
2026-01-26 2025-12-31 13F APPLE COM 037833100 13,092 1,103 9.20 3,559 16.61 0.5083
2025-11-12 2025-09-30 13F APPLE COM 037833100 11,989 621 5.46 3,053 30.87 0.4526
2025-07-29 2025-06-30 13F APPLE COM 037833100 11,368 -215 -1.86 2,332 -9.33 0.3779
2025-05-06 2025-03-31 13F APPLE COM 037833100 11,583 267 2.36 2,573 -9.21 0.4671
2025-02-13 2024-12-31 13F APPLE COM 037833100 11,316 23 0.20 2,834 7.68 0.5101
2024-11-08 2024-09-30 13F APPLE COM 037833100 11,293 -7 -0.06 2,631 10.55 0.4527
2024-08-12 2024-06-30 13F APPLE COM 037833100 11,300 -4,073 -26.49 2,380 -9.71 0.4438
2024-05-09 2024-03-31 13F APPLE COM 037833100 15,373 -489 -3.08 2,636 -13.66 0.5152
2024-02-01 2023-12-31 13F APPLE COM 037833100 15,862 144 0.92 3,054 13.45 0.6611
2023-10-30 2023-09-30 13F APPLE COM 037833100 15,718 -117 -0.74 2,691 -12.37 0.6363
2023-08-04 2023-06-30 13F APPLE COM 037833100 15,835 319 2.06 3,072 20.05 0.7385
2023-05-04 2023-03-31 13F APPLE COM 037833100 15,516 -1,509 -8.86 2,559 15.64 0.6641
2023-02-06 2022-12-31 13F APPLE COM 037833100 17,025 -280 -1.62 2,212 -7.53 0.6224
2022-10-24 2022-09-30 13F APPLE COM 037833100 17,305 1,972 12.86 2,392 14.12 0.8139
2022-08-08 2022-06-30 13F APPLE COM 037833100 15,333 -1,400 -8.37 2,096 -28.27 0.7082
2022-05-10 2022-03-31 13F APPLE COM 037833100 16,733 -31 -0.18 2,922 -1.85 0.9721
2022-02-09 2021-12-31 13F APPLE COM 037833100 16,764 640 3.97 2,977 30.46 0.9581
2021-11-04 2021-09-30 13F APPLE COM 037833100 16,124 0 0.00 2,282 3.35 0.7993
2021-08-10 2021-06-30 13F APPLE COM 037833100 16,124 -1,690 -9.49 2,208 1.47 0.7706
2021-05-07 2021-03-31 13F APPLE COM 037833100 17,814 0 0.00 2,176 -7.95 0.7756
2021-02-08 2020-12-31 13F APPLE COM 037833100 17,814 -509 -2.78 2,364 11.40 0.9071
2020-11-12 2020-09-30 13F APPLE COM 037833100 18,323 13,708 297.03 2,122 26.01 0.9642
2020-07-29 2020-06-30 13F APPLE COM 037833100 4,615 -655 -12.43 1,684 25.67 0.7803
2020-04-27 2020-03-31 13F APPLE COM 037833100 5,270 -1,510 -22.27 1,340 -32.70 0.7180
2020-01-29 2019-12-31 13F APPLE COM 037833100 6,780 -148 -2.14 1,991 28.29 0.8955
2019-10-15 2019-09-30 13F APPLE COM 037833100 6,928 -127 -1.80 1,552 11.17 0.7648
2019-07-22 2019-06-30 13F APPLE COM 037833100 7,055 -411 -5.50 1,396 -1.55 0.7155
2019-05-08 2019-03-31 13F APPLE COM 037833100 7,466 -1,243 -14.27 1,418 3.20 0.7477
2019-02-11 2018-12-31 13F APPLE COM 037833100 8,709 -351 -3.87 1,374 -32.81 0.8549
2018-11-14 2018-09-30 13F APPLE COM 037833100 9,060 -1,065 -10.52 2,045 9.12 1.1968
2018-08-03 2018-06-30 13F Apple Computer COM 037833100 10,125 -521 -4.89 1,874 4.93 1.0060
2018-05-08 2018-03-31 13F Apple Computer COM 037833100 10,646 -1,089 -9.28 1,786 -10.07 0.9601
2018-06-25 2017-12-31 13F/A-1 Apple COM 037833100 11,735 -32 -0.27 1,986 9.48 1.0141
2018-01-23 2017-12-31 13F Apple COM 037833100 11,735 -32 1,986 0.9510
2017-10-05 2017-09-30 13F Apple Computer COM 037833100 11,767 -43 -0.36 1,814 6.64 0.9576
2017-07-24 2017-06-30 13F Apple Computer COM 037833100 11,810 473 4.17 1,701 4.42 0.9328
2017-04-25 2017-03-31 13F Apple Computer COM 037833100 11,337 -1,084 -8.73 1,629 13.28 1.0491
2017-01-17 2016-12-31 13F Apple Computer AAPL 037833100 12,421 782 6.72 1,439 9.35 0.8115
2016-10-11 2016-09-30 13F Apple Computer Equities 037833100 11,639 581 5.25 1,315 24.06 0.7456
2016-07-14 2016-06-30 13F Apple Computer Equities 037833100 11,058 1,558 16.40 1,060 1.44 0.6057
2016-04-19 2016-03-31 13F Apple Computer COM 037833100 9,500 9,500 1,045 0.6115
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.