Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionKeeler THomas Management LLC
Latest Disclosed Ownership7,539 shares
Latest Disclosed Value $ 1,913,323
Keeler THomas Management LLC reports 18.56% decrease in ownership of AAPL / Apple Inc.

On May 12, 2026 - Keeler THomas Management LLC filed a 13F-HR form disclosing ownership of 7,539 shares of Apple Inc. (CH:AAPL) valued at $1,913,323 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 9,257 shares of Apple Inc.. This represents a change in shares of -18.56% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-12 2026-03-31 13F APPLE COM 037833100 7,539 -1,718 -18.56 1,913 -23.97 0.8098
2026-02-12 2025-12-31 13F APPLE COM 037833100 9,257 661 7.69 2,517 14.99 1.1993
2025-11-04 2025-09-30 13F APPLE COM 037833100 8,596 -35 -0.41 2,189 23.62 0.8932
2025-07-31 2025-06-30 13F APPLE COM 037833100 8,631 -8,156 -48.59 1,771 -52.52 0.7621
2025-05-09 2025-03-31 13F APPLE COM 037833100 16,787 -13,694 -44.93 3,729 -51.16 1.8271
2025-02-04 2024-12-31 13F APPLE COM 037833100 30,481 -1,416 -4.44 7,633 2.72 2.7202
2024-10-17 2024-09-30 13F APPLE COM 037833100 31,897 -292 -0.91 7,432 9.62 2.3503
2024-07-23 2024-06-30 13F APPLE COM 037833100 32,189 -600 -1.83 6,780 20.58 2.3102
2024-05-07 2024-03-31 13F APPLE COM 037833100 32,789 -321 -0.97 5,623 -11.80 1.9277
2024-02-01 2023-12-31 13F APPLE COM 037833100 33,110 -1,402 -4.06 6,375 8.73 2.5142
2023-10-26 2023-09-30 13F APPLE COM 037833100 34,512 -7,364 -17.59 5,862 -27.81 2.1686
2023-07-21 2023-06-30 13F APPLE COM 037833100 41,876 -2,349 -5.31 8,120 11.35 3.2798
2023-05-02 2023-03-31 13F APPLE COM 037833100 44,225 -10,439 -19.10 7,293 2.98 3.4275
2023-01-20 2022-12-31 13F APPLE COM 037833100 54,664 -8,577 -13.56 7,081 -18.97 3.5691
2022-10-24 2022-09-30 13F APPLE COM 037833100 63,241 7,616 13.69 8,739 14.12 4.4387
2022-07-29 2022-06-30 13F APPLE COM 037833100 55,625 -52,397 -48.51 7,658 -59.40 3.7922
2022-04-28 2022-03-31 13F APPLE COM 037833100 108,022 2,895 2.75 18,862 1.04 9.0560
2022-01-24 2021-12-31 13F APPLE COM 037833100 105,127 -3,277 -3.02 18,667 21.65 8.0795
2021-10-15 2021-09-30 13F APPLE COM 037833100 108,404 5,078 4.91 15,345 8.44 7.3057
2021-07-27 2021-06-30 13F APPLE COM 037833100 103,326 503 0.49 14,151 12.62 6.9187
2021-04-23 2021-03-31 13F APPLE COM 037833100 102,823 645 0.63 12,565 -7.32 6.6169
2021-01-26 2020-12-31 13F APPLE COM 037833100 102,178 -8,913 -8.02 13,558 5.42 7.6314
2020-11-02 2020-09-30 13F APPLE COM 037833100 111,091 80,228 259.95 12,861 14.24 8.1044
2020-07-17 2020-06-30 13F APPLE COM 037833100 30,863 1,833 6.31 11,258 52.51 8.1329
2020-04-17 2020-03-31 13F APPLE COM 037833100 29,030 -8,540 -22.73 7,382 -33.09 8.6383
2020-01-21 2019-12-31 13F APPLE COM 037833100 37,570 -1,561 -3.99 11,032 26.21 7.8695
2019-11-04 2019-09-30 13F APPLE COM 037833100 39,131 -901 -2.25 8,741 10.32 6.7184
2019-07-31 2019-06-30 13F APPLE COM 037833100 40,032 -1,800 -4.30 7,923 -0.28 6.3176
2019-04-30 2019-03-31 13F APPLE COM 037833100 41,832 6,847 19.57 7,945 43.98 6.6692
2019-01-24 2018-12-31 13F APPLE COM 037833100 34,985 -6,034 -14.71 5,518 -40.40 6.3782
2018-11-08 2018-09-30 13F APPLE COM 037833100 41,019 932 2.32 9,259 24.78 7.7166
2018-08-02 2018-06-30 13F APPLE COM 037833100 40,087 0 0.00 7,420 10.33 6.8759
2018-05-07 2018-03-31 13F APPLE COM 037833100 40,087 -1,236 -2.99 6,725 -3.83 6.6760
2018-02-07 2017-12-31 13F APPLE COM 037833100 41,323 41,323 6,993 6.4249
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.