Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionJohnson Financial Group, LLC
Latest Disclosed Ownership40,296 shares
Latest Disclosed Value $ 10,226,658
Johnson Financial Group, LLC reports 73.29% increase in ownership of AAPL / Apple Inc.

On May 14, 2026 - Johnson Financial Group, LLC filed a 13F-HR form disclosing ownership of 40,296 shares of Apple Inc. (CH:AAPL) valued at $10,226,658 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 10, 2026 disclosing 23,254 shares of Apple Inc.. This represents a change in shares of 73.29% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-14 2026-03-31 13F APPLE COM 037833100 40,296 17,042 73.29 10,227 61.78 0.6809
2026-02-10 2025-12-31 13F APPLE COM 037833100 23,254 7,710 49.60 6,322 59.74 0.3913
2025-10-30 2025-09-30 13F APPLE COM 037833100 15,544 804 5.45 3,958 30.85 0.3619
2025-08-11 2025-06-30 13F APPLE COM 037833100 14,740 -4,724 -24.27 3,024 -30.05 0.2866
2025-05-12 2025-03-31 13F APPLE COM 037833100 19,464 16,300 515.17 4,324 445.83 0.4563
2025-02-04 2024-12-31 13F APPLE COM 037833100 3,164 -147 -4.44 792 2.72 0.0928
2024-10-30 2024-09-30 13F APPLE COM 037833100 3,311 77 2.38 771 13.22 0.0938
2024-08-01 2024-06-30 13F APPLE COM 037833100 3,234 71 2.24 681 25.65 0.0891
2024-05-10 2024-03-31 13F APPLE COM 037833100 3,163 183 6.14 543 -5.41 0.0685
2024-02-06 2023-12-31 13F APPLE COM 037833100 2,980 -297 -9.06 574 2.14 0.0734
2023-11-07 2023-09-30 13F APPLE COM 037833100 3,277 -623 -15.97 561 -25.79 0.0801
2023-07-31 2023-06-30 13F APPLE COM 037833100 3,900 0 0.00 757 17.57 0.1034
2023-05-09 2023-03-31 13F APPLE COM 037833100 3,900 48 1.25 643 28.60 0.0966
2023-02-01 2022-12-31 13F APPLE COM 037833100 3,852 -5,634 -59.39 500 -61.86 0.0857
2022-11-10 2022-09-30 13F Apple COM 037833100 9,486 -510 -5.10 1,311 -4.03 0.1794
2022-08-11 2022-06-30 13F Apple COM 037833100 9,996 600 6.39 1,366 -16.76 0.2776
2022-05-06 2022-03-31 13F Apple COM 037833100 9,396 4,319 85.07 1,641 82.13 0.2751
2022-02-11 2021-12-31 13F Apple COM 037833100 5,077 153 3.11 901 29.45 0.1461
2021-11-15 2021-09-30 13F Apple COM 037833100 4,924 -4,562 -48.09 696 -46.42 0.1354
2021-08-12 2021-06-30 13F Apple COM 037833100 9,486 9,486 1,299 0.2522
2021-05-12 2021-03-31 13F Apple COM 037833100 0 -2,032 -100.00 0 -100.00
2021-02-03 2020-12-31 13F Apple COM 037833100 2,032 140 7.40 270 23.29 0.0732
2020-11-03 2020-09-30 13F Apple COM 037833100 1,892 1,892 -6.89 219 -18.89 0.0856
2019-05-14 2019-03-31 13F Apple COM 037833100 0 -1,372 -100.00 0 -100.00
2019-02-14 2018-12-31 13F Apple COM 037833100 1,372 -3,626 -72.55 216 -74.22 0.1165
2018-05-15 2018-03-31 13F Apple COM 037833100 4,998 -1,068 -17.61 838 -18.40 0.6886
2018-02-14 2017-12-31 13F Apple COM 037833100 6,066 -1,096 -15.30 1,027 -6.89 0.7726
2017-11-09 2017-09-30 13F Apple COM 037833100 7,162 212 3.05 1,103 10.30 0.9182
2017-11-03 2017-06-30 13F/A-1 Apple COM 037833100 6,950 -36 -0.52 1,000 -0.40 0.8419
2017-07-19 2017-06-30 13F Apple COM 037833100 6,950 -36 1,000
2017-05-11 2017-03-31 13F Apple COM 037833100 6,986 -3,134 -30.97 1,004 -14.33 1.1433
2017-05-11 2016-12-31 13F Apple COM 037833100 10,120 10,120 1,172 0.9388
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.