Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionJessup Wealth Management, Inc
Latest Disclosed Ownership88,705 shares
Latest Disclosed Value $ 22,512,539
Jessup Wealth Management, Inc reports 6.70% decrease in ownership of AAPL / Apple Inc.

On May 15, 2026 - Jessup Wealth Management, Inc filed a 13F-HR form disclosing ownership of 88,705 shares of Apple Inc. (CH:AAPL) valued at $22,512,539 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 11, 2026 disclosing 95,076 shares of Apple Inc.. This represents a change in shares of -6.70% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F APPLE COM 037833100 88,705 -6,371 -6.70 22,513 -12.90 8.2165
2026-02-11 2025-12-31 13F Apple Common Stock 037833100 95,076 2,488 2.69 25,847 9.64 8.5456
2025-10-24 2025-09-30 13F APPLE COM 037833100 92,588 46 0.05 23,576 24.17 8.7805
2025-08-05 2025-06-30 13F APPLE COM 037833100 92,542 -3,185 -3.33 18,987 -10.71 7.6199
2025-04-30 2025-03-31 13F APPLE COM 037833100 95,727 1,319 1.40 21,264 -10.06 8.9382
2025-02-03 2024-12-31 13F APPLE COM 037833100 94,408 1,006 1.08 23,642 8.63 10.0797
2024-10-09 2024-09-30 13F APPLE COM 037833100 93,402 -8,031 -7.92 21,763 1.87 9.9830
2024-07-26 2024-06-30 13F APPLE COM 037833100 101,433 -3,531 -3.36 21,364 18.69 9.1093
2024-04-16 2024-03-31 13F APPLE COM 037833100 104,964 -6,926 -6.19 17,999 -16.45 7.7080
2024-01-16 2023-12-31 13F APPLE COM 037833100 111,890 -164 -0.15 21,542 12.29 10.7626
2023-10-25 2023-09-30 13F APPLE COM 037833100 112,054 -2,286 -2.00 19,185 -13.50 11.0537
2023-07-21 2023-06-30 13F APPLE COM 037833100 114,340 -30,651 -21.14 22,179 -7.24 11.8708
2023-04-27 2023-03-31 13F APPLE COM 037833100 144,991 13,287 10.09 23,909 39.72 14.1667
2023-01-31 2022-12-31 13F APPLE COM 037833100 131,704 131,704 17,112 10.8555
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.