Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionHarwood Advisory Group, LLC
Latest Disclosed Ownership11,033 shares
Latest Disclosed Value $ 2,800,252
Harwood Advisory Group, LLC reports 3.22% decrease in ownership of AAPL / Apple Inc.

On May 1, 2026 - Harwood Advisory Group, LLC filed a 13F-HR form disclosing ownership of 11,033 shares of Apple Inc. (CH:AAPL) valued at $2,800,252 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 22, 2026 disclosing 11,400 shares of Apple Inc.. This represents a change in shares of -3.22% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

Upgrade to unlock premium data and export to Excel .

Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-01 2026-03-31 13F APPLE COM 037833100 11,033 -367 -3.22 2,800 -9.65 0.8723
2026-01-22 2025-12-31 13F APPLE COM 037833100 11,400 -468 -3.94 3,099 2.55 0.9628
2025-10-16 2025-09-30 13F APPLE COM 037833100 11,868 713 6.39 3,022 32.08 0.9602
2025-08-14 2025-06-30 13F APPLE COM 037833100 11,155 -9,685 -46.47 2,289 -56.15 0.7920
2025-08-18 2025-03-31 13F APPLE COM 037833100 20,840 0 0.00 5,219 0.00 1.7540
2025-09-02 2024-12-31 13F/A-1 APPLE COM 037833100 20,840 -31,103 -59.88 5,219 -56.88 1.7540
2025-08-15 2024-12-31 13F APPLE COM 037833100 20,840 -31,103 5,219 1.7540
2024-11-08 2024-09-30 13F APPLE COM 037833100 51,943 51,943 12,103 3.3207
2024-08-08 2024-06-30 13F APPLE COM 037833100 0 -53,816 -100.00 0 -100.00
2024-05-13 2024-03-31 13F APPLE COM 037833100 53,816 -933 -1.70 9,228 -12.45 2.5722
2024-02-07 2023-12-31 13F APPLE COM 037833100 54,749 -3,451 -5.93 10,541 5.78 2.8282
2023-11-07 2023-09-30 13F APPLE COM 037833100 58,200 -9,295 -13.77 9,964 -21.51 2.6807
2023-07-12 2023-06-30 13F APPLE COM 037833100 67,495 4,692 7.47 12,695 22.34 3.2652
2023-04-18 2023-03-31 13F APPLE COM 037833100 62,803 -4,968 -7.33 10,377 13.62 2.8116
2023-01-17 2022-12-31 13F APPLE COM 037833100 67,771 -4,227 -5.87 9,133 -10.93 2.3643
2022-10-18 2022-09-30 13F APPLE COM 037833100 71,998 -5,856 -7.52 10,253 -17.69 2.5632
2022-08-03 2022-06-30 13F APPLE COM 037833100 77,854 -439 -0.56 12,457 -8.88 2.5184
2022-05-04 2022-03-31 13F APPLE COM 037833100 78,293 -8,761 -10.06 13,671 -4.54 2.2456
2022-01-21 2021-12-31 13F APPLE COM 037833100 87,054 -6,900 -7.34 14,321 7.73 2.2596
2021-10-27 2021-09-30 13F APPLE COM 037833100 93,954 -6,868 -6.81 13,294 -3.73 2.1257
2021-08-12 2021-06-30 13F APPLE COM 037833100 100,822 -45,399 -31.05 13,809 -22.68 2.2475
2021-05-17 2021-03-31 13F APPLE COM 037833100 146,221 -1,694 -1.15 17,860 -9.00 3.1169
2021-02-16 2020-12-31 13F APPLE COM 037833100 147,915 22,011 17.48 19,626 34.61 3.6849
2020-10-16 2020-09-30 13F APPLE COM 037833100 125,904 91,786 269.03 14,580 17.15 3.1500
2020-08-06 2020-06-30 13F APPLE INC COM USD0.00001 COM 037833100 34,118 11,033 47.79 12,446 112.03 3.1699
2020-05-01 2020-03-31 13F APPLE INC COM COM 037833100 23,085 755 3.38 5,870 -10.48 1.8664
2020-02-14 2019-12-31 13F APPLE COM 037833100 22,330 473 2.16 6,557 33.95 1.7471
2019-10-16 2019-09-30 13F APPLE COM 037833100 21,857 123 0.57 4,895 13.78 1.4488
2019-08-07 2019-06-30 13F APPLE COM 037833100 21,734 1,044 5.05 4,302 9.47 1.3316
2019-05-01 2019-03-31 13F APPLE COM 037833100 20,690 1,129 5.77 3,930 27.27 1.2947
2019-01-25 2018-12-31 13F APPLE COM 037833100 19,561 2,526 14.83 3,088 -19.88 2.1555
2018-10-23 2018-09-30 13F APPLE COM 037833100 17,035 5,884 52.77 3,854 86.54 2.1563
2018-08-16 2018-06-30 13F APPLE COM 037833100 11,151 699 6.69 2,066 17.79 1.3425
2018-05-08 2018-03-31 13F APPLE COM 037833100 10,452 142 1.38 1,754 0.57 1.2695
2018-02-13 2017-12-31 13F APPLE INC COM COM 037833100 10,310 597 6.15 1,744 16.50 0.7466
2017-11-09 2017-09-30 13F APPLE INC COM COM 037833100 9,713 299 3.18 1,497 10.40 1.4480
2017-07-17 2017-06-30 13F APPLE INC COM COM 037833100 9,414 31 0.33 1,356 0.59 0.7490
2017-04-24 2017-03-31 13F APPLE INC COM COM 037833100 9,383 232 2.54 1,348 27.17 0.7820
2017-01-09 2016-12-31 13F APPLE INC COM COM 037833100 9,151 -142 -1.53 1,060 0.86 0.7118
2016-10-14 2016-09-30 13F APPLE INC COM COM 037833100 9,293 -2,501 -21.21 1,051 -6.83 0.8120
2016-08-11 2016-06-30 13F APPLE INC COM COM 037833100 11,794 11,794 1,128 0.9627
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.