Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionGuidance Capital, Inc
Latest Disclosed Ownership15,802 shares
Latest Disclosed Value $ 4,490,746
Guidance Capital, Inc reports 41.77% increase in ownership of AAPL / Apple Inc.

On May 8, 2026 - Guidance Capital, Inc filed a 13F-HR form disclosing ownership of 15,802 shares of Apple Inc. (CH:AAPL) valued at $4,490,746 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 23, 2026 disclosing 11,146 shares of Apple Inc.. This represents a change in shares of 41.77% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-08 2026-03-31 13F APPLE COM 037833100 15,802 4,656 41.77 4,491 62.21 1.0071
2026-01-23 2025-12-31 13F APPLE COM 037833100 11,146 5,511 97.80 2,768 86.90 0.6765
2025-11-07 2025-09-30 13F APPLE COM 037833100 5,635 0 0.00 1,481 29.91 0.3865
2025-08-07 2025-06-30 13F APPLE COM 037833100 5,635 -59 -1.04 1,140 -2.48 0.3253
2025-05-06 2025-03-31 13F APPLE COM 037833100 5,694 -879 -13.37 1,169 -20.15 0.3571
2025-01-27 2024-12-31 13F APPLE COM 037833100 6,573 942 16.73 1,464 10.66 0.4480
2024-10-22 2024-09-30 13F APPLE COM 037833100 5,631 -3 -0.05 1,323 5.76 0.4140
2024-08-01 2024-06-30 13F APPLE COM 037833100 5,634 70 1.26 1,251 30.31 0.4099
2024-04-17 2024-03-31 13F APPLE COM 037833100 5,564 40 0.72 961 -6.34 0.3537
2024-03-01 2023-12-31 13F/A-1 APPLE COM 037833100 5,524 5,524 1,026 0.4074
2024-01-31 2023-12-31 13F APPLE COM 037833100 5,524 5,524 1,026 0.4078
2023-10-16 2023-09-30 13F APPLE COM 037833100 0 -5,718 -100.00 0 -100.00
2023-08-14 2023-06-30 13F APPLE COM 037833100 5,718 5,718 1,017 0.4421
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.