Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionFluent Financial, LLC
Latest Disclosed Ownership2,713 shares
Latest Disclosed Value $ 703,297
Fluent Financial, LLC reports 21.59% decrease in ownership of AAPL / Apple Inc.

On April 15, 2026 - Fluent Financial, LLC filed a 13F-HR form disclosing ownership of 2,713 shares of Apple Inc. (CH:AAPL) valued at $703,297 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 14, 2026 disclosing 3,460 shares of Apple Inc.. This represents a change in shares of -21.59% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-15 2026-03-31 13F APPLE COM 037833100 2,713 -747 -21.59 703 -25.21 0.2573
2026-01-14 2025-12-31 13F APPLE COM 037833100 3,460 591 20.60 941 28.77 0.3584
2025-10-10 2025-09-30 13F APPLE COM 037833100 2,869 -40,324 -93.36 731 -91.76 0.2859
2025-07-23 2025-06-30 13F APPLE COM 037833100 43,193 39,444 1,052.12 8,862 965.02 3.6500
2025-04-10 2025-03-31 13F APPLE COM 037833100 3,749 -38 -1.00 833 -12.24 0.3629
2025-03-03 2024-12-31 13F APPLE COM 037833100 3,787 -135 -3.44 948 3.83 0.4196
2024-10-04 2024-09-30 13F APPLE COM 037833100 3,922 -80 -2.00 914 8.43 0.4398
2024-08-05 2024-06-30 13F APPLE COM 037833100 4,002 -4,287 -51.72 843 -40.75 0.4253
2024-04-19 2024-03-31 13F APPLE COM 037833100 8,289 5,197 168.08 1,421 138.82 0.7860
2024-01-09 2023-12-31 13F APPLE COM 037833100 3,092 -1 -0.03 595 12.48 0.3533
2023-10-11 2023-09-30 13F APPLE COM 037833100 3,093 -252 -7.53 530 -18.36 0.2846
2023-07-14 2023-06-30 13F APPLE COM 037833100 3,345 -80 -2.34 649 14.89 0.4208
2023-05-11 2023-03-31 13F APPLE COM 037833100 3,425 -11,293 -76.73 565 -70.50 0.3854
2023-02-01 2022-12-31 13F APPLE COM 037833100 14,718 6 0.04 1,912 -5.95 1.1392
2022-11-01 2022-09-30 13F APPLE COM 037833100 14,712 -36,867 -71.48 2,033 -71.17 1.1153
2022-08-04 2022-06-30 13F APPLE COM 037833100 51,579 1,295 2.58 7,052 -19.64 3.6154
2022-05-10 2022-03-31 13F APPLE COM 037833100 50,284 30,360 152.38 8,776 148.05 3.6014
2022-02-11 2021-12-31 13F APPLE COM 037833100 19,924 -661 -3.21 3,538 21.46 1.4406
2021-10-19 2021-09-30 13F APPLE COM 037833100 20,585 -428 -2.04 2,913 1.22 1.2425
2021-08-03 2021-06-30 13F APPLE COM 037833100 21,013 -3,199 -13.21 2,878 -10.43 1.2351
2021-04-23 2021-03-31 13F APPLE COM 037833100 24,212 0 0.00 3,213 0.00 1.6855
2021-01-22 2020-12-31 13F APPLE COM 037833100 24,212 -817 -3.26 3,213 10.83 1.6855
2020-10-16 2020-09-30 13F APPLE COM 037833100 25,029 16,787 203.68 2,899 -3.59 1.7426
2020-07-15 2020-06-30 13F APPLE COM 037833100 8,242 -430 -4.96 3,007 36.37 1.8457
2020-04-28 2020-03-31 13F APPLE COM 037833100 8,672 7,467 619.67 2,205 522.88 1.5925
2020-01-17 2019-12-31 13F APPLE COM 037833100 1,205 -5,129 -80.98 354 -75.05 0.2173
2019-10-28 2019-09-30 13F APPLE COM 037833100 6,334 -599 -8.64 1,419 3.43 0.9625
2019-07-29 2019-06-30 13F APPLE COM 037833100 6,933 4,540 189.72 1,372 201.54 1.0218
2019-04-09 2019-03-31 13F APPLE COM 037833100 2,393 -5,136 -68.22 455 -61.70 0.3733
2019-02-08 2018-12-31 13F APPLE COM 037833100 7,529 -1,294 -14.67 1,188 -40.36 0.8010
2018-10-29 2018-09-30 13F APPLE COM 037833100 8,823 127 1.46 1,992 23.73 1.3269
2018-08-07 2018-06-30 13F APPLE COM 037833100 8,696 368 4.42 1,610 15.08 1.0637
2018-04-24 2018-03-31 13F APPLE COM 037833100 8,328 5,459 190.28 1,399 180.92 0.9727
2018-02-12 2017-12-31 13F APPLE COM 037833100 2,869 2,869 498 0.3492
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.