Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionWealthPLAN Partners, LLC
Latest Disclosed Ownership156,423 shares
Latest Disclosed Value $ 39,698,477
WealthPLAN Partners, LLC ownership in AAPL / Apple Inc.

On April 29, 2026 - WealthPLAN Partners, LLC filed a 13F-HR form disclosing ownership of 156,423 shares of Apple Inc. (CH:AAPL) valued at $39,698,477 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 12, 2026 disclosing 193,701 shares of Apple Inc.. This represents a change in shares of -19.25% during the quarter.

WealthPLAN Partners, LLC has a history of taking positions in derivatives of the underlying security (AAPL) in the form of stock options.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:AAPL / Apple Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-29 2026-03-31 13F APPLE COM 037833100 156,423 -37,278 -19.25 39,698 -24.61 6.4714
2026-02-12 2025-12-31 13F APPLE COM 037833100 193,701 -3,657 -1.85 52,660 4.79 7.8672
2025-10-27 2025-09-30 13F APPLE COM 037833100 197,358 -1,176 -0.59 50,253 23.37 7.5325
2025-07-28 2025-06-30 13F APPLE COM 037833100 198,534 -15,336 -7.17 40,733 -14.26 6.5552
2025-05-12 2025-03-31 13F APPLE COM 037833100 213,870 -825 -0.38 47,507 -11.64 6.6968
2025-01-30 2024-12-31 13F APPLE COM 037833100 214,695 -19,657 -8.39 53,764 -1.54 7.6267
2024-11-05 2024-09-30 13F APPLE COM 037833100 234,352 -82,210 -25.97 54,604 -18.10 7.3313
2024-08-09 2024-06-30 13F APPLE COM 037833100 316,562 -2,442 -0.77 66,674 21.89 7.1585
2024-05-07 2024-03-31 13F APPLE COM 037833100 319,004 -17,693 -5.25 54,703 -15.61 5.6639
2024-01-05 2023-12-31 13F APPLE COM 037833100 336,697 895 0.27 64,824 12.75 6.6636
2023-11-02 2023-09-30 13F APPLE COM 037833100 335,802 63,659 23.39 57,493 8.91 6.6811
2023-07-31 2023-06-30 13F Apple Stock/ETF 037833100 272,143 -69,571 -20.36 52,787 -6.32 7.4662
2023-05-10 2023-03-31 13F Apple Stock/ETF 037833100 341,714 -280,841 -45.11 56,349 -40.92 6.4102
2023-02-16 2022-12-31 13F APPLE COM 037833100 622,555 19,234 3.19 95,375 0.28 6.6637
2022-05-03 2022-03-31 13F APPLE COM 037833100 603,321 -6,319 -1.04 95,113 -10.74 6.5982
2022-02-01 2021-12-31 13F APPLE COM 037833100 609,640 1,128 0.19 106,553 2.29 7.0199
2021-12-09 2021-09-30 13F APPLE COM 037833100 608,512 4,747 0.79 104,165 18.28 6.9268
2021-08-19 2021-06-30 13F APPLE COM 037833100 603,765 8,543 1.44 88,066 15.72 6.1971
2021-05-11 2021-03-31 13F APPLE COM 037833100 595,222 -4,520 -0.75 76,100 -7.64 5.9058
2021-02-09 2020-12-31 13F APPLE COM 037833100 599,742 16,068 2.75 82,398 18.42 7.0041
2020-12-18 2020-09-30 13F APPLE COM 037833100 583,674 432,142 285.18 69,580 -0.19 6.7830
2020-08-19 2020-06-30 13F APPLE COM 037833100 151,532 -166 -0.11 69,710 48.45 7.2184
2020-05-15 2020-03-31 13F APPLE COM 037833100 151,698 6,383 4.39 46,957 -1.24 6.0942
2020-02-14 2019-12-31 13F APPLE COM 037833100 145,315 -8,237 -5.36 47,547 17.08 5.6135
2019-11-15 2019-09-30 13F APPLE COM 037833100 153,552 3,995 2.67 40,610 29.94 5.5511
2019-08-19 2019-06-30 13F APPLE COM 037833100 149,557 -4,984 -3.23 31,252 5.92 4.7046
2019-05-16 2019-03-31 13F APPLE COM 037833100 154,541 1,572 1.03 29,505 13.18 4.6059
2019-02-20 2018-12-31 13F APPLE COM 037833100 152,969 6,786 4.64 26,069 0.77 4.1928
2018-11-21 2018-09-30 13F APPLE COM 037833100 146,183 2,132 1.48 25,871 -2.98 4.7226
2018-08-16 2018-06-30 13F APPLE COM 037833100 144,051 2,923 2.07 26,665 12.62 5.4657
2018-05-15 2018-03-31 13F APPLE COM 037833100 141,128 12,358 9.60 23,678 8.65 5.1958
2018-02-16 2017-12-31 13F APPLE COM 037833100 128,770 444 0.35 21,792 10.19 5.8343
2017-11-14 2017-09-30 13F APPLE COM 037833100 128,326 2,005 1.59 19,777 8.71 5.5483
2017-08-11 2017-06-30 13F APPLE COM 037833100 126,321 116,472 1,182.58 18,193 1,183.00 5.2254
2017-04-19 2017-03-31 13F APPLE Common Stock 037833100 9,849 -118,900 -92.35 1,419 -90.25 4.9277
2016-12-09 2016-09-30 13F APPLE Common Stock/Common Stocks, Annuities, Real Estate, Oil & Gas, Gold Coins, Miscellaneous Description Securities. 037833100 128,749 -130,836 -50.40 14,549 15.98 4.7370
2016-08-08 2016-06-30 13F Apple Common Stock 037833100 259,585 -109,366 -29.64 12,545 -2.68 1.6099
2016-03-24 2015-12-31 13F APPLE COM 037833100 368,951 118,373 47.24 12,891 -58.99 2.0954
2015-08-10 2015-06-30 13F APPLE COM 037833100 250,578 128,289 104.91 31,428 106.33 13.7491
2015-05-04 2015-03-31 13F Apple Common Stock 037833100 122,289 122,289 15,232 7.0914
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2021-12-09 2021-09-30 13F APPLE COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2021-08-19 2021-06-30 13F APPLE COM Put 9,900 0.00 10 -65.52 n/a n/a n/a
2021-05-11 2021-03-31 13F APPLE COM Put 9,900 0.00 29 -45.28 n/a n/a n/a
2021-02-09 2020-12-31 13F APPLE COM Put 9,900 -4.81 53 -42.39 n/a n/a n/a
2020-12-18 2020-09-30 13F APPLE COM Put 10,400 92 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.