Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionEmpirical Financial Services, LLC d.b.a. Empirical Wealth Management
Latest Disclosed Ownership612,419 shares
Latest Disclosed Value $ 155,425,938
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management ownership in AAPL / Apple Inc.

On May 4, 2026 - Empirical Financial Services, LLC d.b.a. Empirical Wealth Management filed a 13F-HR form disclosing ownership of 612,419 shares of Apple Inc. (CH:AAPL) valued at $155,425,938 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 16, 2026 disclosing 620,346 shares of Apple Inc.. This represents a change in shares of -1.28% during the quarter.

Empirical Financial Services, LLC d.b.a. Empirical Wealth Management has a history of taking positions in derivatives of the underlying security (AAPL) in the form of stock options.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:AAPL / Apple Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-04 2026-03-31 13F APPLE COM 037833100 612,419 -7,927 -1.28 155,426 -7.84 2.6868
2026-01-16 2025-12-31 13F APPLE COM 037833100 620,346 17,431 2.89 168,647 9.85 3.0037
2025-11-10 2025-09-30 13F APPLE COM 037833100 602,915 10,436 1.76 153,520 26.29 3.0712
2025-07-21 2025-06-30 13F APPLE COM 037833100 592,479 97,378 19.67 121,559 10.53 2.7440
2025-05-08 2025-03-31 13F APPLE COM 037833100 495,101 40,557 8.92 109,977 -3.38 2.8287
2025-01-22 2024-12-31 13F APPLE COM 037833100 454,544 13,781 3.13 113,827 10.84 3.0880
2024-11-01 2024-09-30 13F APPLE COM 037833100 440,763 -37,866 -7.91 102,698 1.87 2.8814
2024-08-09 2024-06-30 13F APPLE COM 037833100 478,629 -2,457 -0.51 100,809 22.20 2.9871
2024-05-07 2024-03-31 13F APPLE COM 037833100 481,086 -155,306 -24.40 82,497 -32.67 2.4900
2024-02-06 2023-12-31 13F APPLE COM 037833100 636,392 16,628 2.68 122,525 15.47 4.0695
2023-11-03 2023-09-30 13F APPLE COM 037833100 619,764 254,635 69.74 106,110 49.82 4.1558
2023-08-11 2023-06-30 13F APPLE COM 037833100 365,129 -22,315 -5.76 70,824 10.85 2.8495
2023-05-09 2023-03-31 13F APPLE COM 037833100 387,444 27,852 7.75 63,890 36.75 2.7707
2023-02-08 2022-12-31 13F APPLE COM 037833100 359,592 -15,536 -4.14 46,722 -9.88 2.2006
2022-11-03 2022-09-30 13F APPLE COM 037833100 375,128 23,869 6.80 51,843 7.95 2.7166
2022-08-02 2022-06-30 13F APPLE COM 037833100 351,259 23,384 7.13 48,024 -16.12 2.5203
2022-05-13 2022-03-31 13F APPLE COM 037833100 327,875 29,384 9.84 57,250 8.01 2.8544
2022-02-14 2021-12-31 13F APPLE COM 037833100 298,491 -21,553 -6.73 53,003 17.04 2.6463
2021-11-02 2021-09-30 13F APPLE COM 037833100 320,044 16,324 5.37 45,286 8.87 2.5793
2021-08-12 2021-06-30 13F APPLE COM 037833100 303,720 70,958 30.49 41,597 46.30 2.5193
2021-05-17 2021-03-31 13F APPLE COM 037833100 232,762 -73,916 -24.10 28,432 -30.13 2.2774
2021-02-12 2020-12-31 13F APPLE COM 037833100 306,678 43,873 16.69 40,693 33.70 3.1021
2020-11-12 2020-09-30 13F APPLE COM 037833100 262,805 183,985 233.42 30,435 5.85 2.6001
2020-08-12 2020-06-30 13F APPLE COM 037833100 78,820 -9,266 -10.52 28,754 28.37 2.6817
2020-05-11 2020-03-31 13F APPLE COM 037833100 88,086 19,770 28.94 22,399 11.65 2.4484
2020-02-13 2019-12-31 13F APPLE COM 037833100 68,316 13,570 24.79 20,061 63.62 2.2044
2019-11-13 2019-09-30 13F APPLE COM 037833100 54,746 8,626 18.70 12,261 34.32 1.4846
2019-08-12 2019-06-30 13F APPLE COM 037833100 46,120 5,211 12.74 9,128 17.46 1.1890
2019-05-13 2019-03-31 13F APPLE COM 037833100 40,909 4,437 12.17 7,771 35.08 1.1306
2019-02-13 2018-12-31 13F APPLE COM 037833100 36,472 6,475 21.59 5,753 -15.05 0.9772
2018-11-13 2018-09-30 13F APPLE COM 037833100 29,997 1,078 3.73 6,772 26.51 1.2003
2018-08-13 2018-06-30 13F APPLE COM 037833100 28,919 5,369 22.80 5,353 35.48 1.0023
2018-05-14 2018-03-31 13F/A-1 APPLE COM 037833100 23,550 -3,314 -12.34 3,951 -13.09 0.7808
2018-05-11 2018-03-31 13F APPLE COM 037833100 10,382 -16,482 3,951
2018-02-12 2017-12-31 13F APPLE COM 037833100 26,864 614 2.34 4,546 12.36 0.9749
2017-11-13 2017-09-30 13F APPLE COM 037833100 26,250 4,692 21.76 4,046 30.31 0.9337
2017-08-10 2017-06-30 13F APPLE COM 037833100 21,558 4,154 23.87 3,105 24.20 0.7558
2017-05-12 2017-03-31 13F APPLE COM 037833100 17,404 -4,020 -18.76 2,500 0.77 0.6230
2017-02-08 2016-12-31 13F APPLE COM 037833100 21,424 -6 -0.03 2,481 2.39 0.6089
2016-11-03 2016-09-30 13F APPLE COM 037833100 21,430 1,178 5.82 2,423 25.15 0.6328
2016-07-29 2016-06-30 13F APPLE COM 037833100 20,252 -2,870 -12.41 1,936 -23.17 0.5084
2016-04-21 2016-03-31 13F APPLE COM 037833100 23,122 10,180 78.66 2,520 85.02 0.6095
2016-01-26 2015-12-31 13F APPLE COM 037833100 12,942 -4,632 -26.36 1,362 -29.72 0.3314
2015-10-22 2015-09-30 13F APPLE COM 037833100 17,574 5,477 45.28 1,938 27.75 0.4575
2015-08-06 2015-06-30 13F APPLE COM 037833100 12,097 3,405 39.17 1,517 40.20 0.3526
2015-05-07 2015-03-31 13F APPLE COM 037833100 8,692 -7,855 -47.47 1,082 -40.74 0.2595
2015-02-10 2014-12-31 13F APPLE COM 037833100 16,547 -2,536 -13.29 1,826 -5.04 0.4460
2014-11-12 2014-09-30 13F APPLE COM 037833100 19,083 4,005 26.56 1,923 37.26 0.4651
2014-07-17 2014-06-30 13F APPLE COM 037833100 15,078 13,058 646.44 1,401 29.24 0.3473
2014-05-06 2014-03-31 13F APPLE COM 037833100 2,020 -12 -0.59 1,084 11.87 0.2855
2013-10-24 2013-09-30 13F APPLE COM 037833100 2,032 37 1.85 969 22.50 0.3031
2013-07-19 2013-06-30 13F APPLE COM 037833100 1,995 1,995 791 0.2637
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-01-16 2025-12-31 13F APPLE COM Put 272 -23.88 n/a n/a n/a
2025-11-10 2025-09-30 13F APPLE COM Put 356 24.04 n/a n/a n/a
2025-07-21 2025-06-30 13F APPLE COM Put 287 -53.78 n/a n/a n/a
2025-05-08 2025-03-31 13F APPLE COM Put 622 11.09 n/a n/a n/a
2024-11-01 2024-09-30 13F APPLE COM Put 559 880.70 n/a n/a n/a
2024-02-06 2023-12-31 13F APPLE COM Put 58 11.76 n/a n/a n/a
2023-11-03 2023-09-30 13F APPLE COM Put 51 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.