Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionDiversified Portfolios, Inc.
Latest Disclosed Ownership23,761 shares
Latest Disclosed Value $ 6,030,259
Diversified Portfolios, Inc. reports 21.45% decrease in ownership of AAPL / Apple Inc.

On May 6, 2026 - Diversified Portfolios, Inc. filed a 13F-HR form disclosing ownership of 23,761 shares of Apple Inc. (CH:AAPL) valued at $6,030,259 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 9, 2026 disclosing 30,249 shares of Apple Inc.. This represents a change in shares of -21.45% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-06 2026-03-31 13F Apple Computer ETF 037833100 23,761 -6,488 -21.45 6,030 -26.67 0.4955
2026-02-09 2025-12-31 13F Apple Computer ETF 037833100 30,249 6,111 25.32 8,224 33.79 0.6846
2025-11-12 2025-09-30 13F Apple Computer ETF 037833100 24,138 -656 -2.65 6,146 20.84 0.5423
2025-08-11 2025-06-30 13F Apple Computer ETF 037833100 24,794 846 3.53 5,087 -4.38 0.4852
2025-04-22 2025-03-31 13F Apple Computer ETF 037833100 23,948 -8,980 -27.27 5,320 -35.49 0.5595
2025-01-29 2024-12-31 13F Apple Computer ETF 037833100 32,928 -931 -2.75 8,246 4.51 0.8993
2024-11-06 2024-09-30 13F Apple Computer ETF 037833100 33,859 8,893 35.62 7,889 50.04 0.8864
2024-07-22 2024-06-30 13F Apple Computer ETF 037833100 24,966 -523 -2.05 5,258 20.32 0.6928
2024-05-07 2024-03-31 13F Apple Computer ETF 037833100 25,489 -267 -1.04 4,371 -11.86 0.6152
2024-01-30 2023-12-31 13F Apple Computer ETF 037833100 25,756 483 1.91 4,959 14.58 0.7803
2023-11-02 2023-09-30 13F Apple Computer ETF 037833100 25,273 -2,052 -7.51 4,327 -18.36 0.8161
2023-08-09 2023-06-30 13F Apple Computer COM 037833100 27,325 -17,970 -39.67 5,300 -29.04 1.0637
2023-05-02 2023-03-31 13F Apple Computer COM 037833100 45,295 -335 -0.73 7,469 26.00 1.6620
2023-01-24 2022-12-31 13F Apple Computer COM 037833100 45,630 -610 -1.32 5,929 -7.23 1.3589
2022-11-07 2022-09-30 13F Apple Computer COM 037833100 46,240 25,488 122.82 6,390 125.24 1.7197
2022-08-09 2022-06-30 13F Apple Computer COM 037833100 20,752 -26,222 -55.82 2,837 -65.41 0.8079
2022-05-12 2022-03-31 13F Apple Computer COM 037833100 46,974 -1,382 -2.86 8,202 -4.48 1.9662
2022-01-31 2021-12-31 13F Apple Computer COM 037833100 48,356 3,683 8.24 8,587 35.85 2.0653
2021-11-15 2021-09-30 13F Apple Computer COM 037833100 44,673 20,169 82.31 6,321 88.35 1.7484
2021-08-03 2021-06-30 13F Apple Computer COM 037833100 24,504 2,532 11.52 3,356 25.04 1.2646
2021-05-04 2021-03-31 13F Apple Computer COM 037833100 21,972 -297 -1.33 2,684 -9.17 0.8829
2021-02-09 2020-12-31 13F Apple Computer COM 037833100 22,269 -659 -2.87 2,955 11.30 1.0569
2020-10-28 2020-09-30 13F Apple Computer COM 037833100 22,928 19,401 550.07 2,655 106.29 1.1479
2020-08-04 2020-06-30 13F Apple Computer COM 037833100 3,527 -35 -0.98 1,287 42.05 0.6157
2020-05-12 2020-03-31 13F Apple Computer COM 037833100 3,562 848 31.25 906 13.68 0.5024
2020-02-04 2019-12-31 13F Apple Computer COM 037833100 2,714 -34 -1.24 797 29.59 0.3775
2019-11-12 2019-09-30 13F Apple Computer COM 037833100 2,748 -173 -5.92 615 6.40 0.3112
2019-08-13 2019-06-30 13F Apple Computer COM 037833100 2,921 -601 -17.06 578 -13.60 0.3176
2019-05-14 2019-03-31 13F Apple Computer COM 037833100 3,522 0 0.00 669 20.32 0.3719
2019-02-12 2018-12-31 13F Apple Computer COM 037833100 3,522 -30 -0.84 556 -30.67 0.3446
2018-10-10 2018-09-30 13F Apple Computer COM 037833100 3,552 -78 -2.15 802 19.35 0.4434
2018-07-31 2018-06-30 13F Apple Computer COM 037833100 3,630 -55 -1.49 672 8.74 0.3832
2018-04-17 2018-03-31 13F Apple Computer COM 037833100 3,685 -169 -4.39 618 -5.21 0.3553
2018-01-10 2017-12-31 13F Apple Computer COM 037833100 3,854 -379 -8.95 652 0.00 0.3562
2017-10-24 2017-09-30 13F Apple Computer COM 037833100 4,233 -164 -3.73 652 3.00 0.3699
2017-08-10 2017-06-30 13F Apple Computer COM 037833100 4,397 294 7.17 633 7.47 0.3759
2017-05-08 2017-03-31 13F Apple Computer COM 037833100 4,103 101 2.52 589 26.94 0.3560
2017-02-13 2016-12-31 13F Apple Computer COM 037833100 4,002 193 5.07 464 7.66 0.2862
2016-11-08 2016-09-30 13F Apple Computer COM 037833100 3,809 -146 -3.69 431 14.02 0.2694
2016-08-04 2016-06-30 13F Apple Computer COM 037833100 3,955 36 0.92 378 -11.48 0.2356
2016-05-10 2016-03-31 13F Apple Computer COM 037833100 3,919 5 0.13 427 3.64 0.2687
2016-02-16 2015-12-31 13F Apple Computer COM 037833100 3,914 1 0.03 412 -4.63 0.2630
2015-11-09 2015-09-30 13F Apple Computer COM 037833100 3,913 0 0.00 432 -2.70 0.2865
2015-08-13 2015-06-30 13F Apple Computer COM 037833100 3,913 1 0.03 444 -8.83 0.2798
2015-05-08 2015-03-31 13F Apple Computer COM 037833100 3,912 -4,926 -55.74 487 -50.10 0.3081
2015-02-20 2014-12-31 13F Apple Computer COM 037833100 8,838 8,838 976 0.5793
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.