Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionConsolidated Planning Corp
Latest Disclosed Ownership38,601 shares
Latest Disclosed Value $ 9,796,467
Consolidated Planning Corp reports 55.64% decrease in ownership of AAPL / Apple Inc.

On April 16, 2026 - Consolidated Planning Corp filed a 13F-HR form disclosing ownership of 38,601 shares of Apple Inc. (CH:AAPL) valued at $9,796,467 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 28, 2026 disclosing 87,014 shares of Apple Inc.. This represents a change in shares of -55.64% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-16 2026-03-31 13F APPLE COM 037833100 38,601 -48,413 -55.64 9,796 -58.59 1.5884
2026-01-28 2025-12-31 13F APPLE COM 037833100 87,014 -472 -0.54 23,656 6.19 2.3884
2025-10-27 2025-09-30 13F APPLE COM 037833100 87,486 24,806 39.58 22,277 73.22 2.3507
2025-07-18 2025-06-30 13F APPLE COM 037833100 62,680 -18,103 -22.41 12,860 -28.33 1.6139
2025-04-22 2025-03-31 13F APPLE COM 037833100 80,783 3,793 4.93 17,944 -6.92 2.4700
2025-01-29 2024-12-31 13F APPLE COM 037833100 76,990 3,026 4.09 19,280 11.87 2.6238
2024-10-31 2024-09-30 13F APPLE COM 037833100 73,964 1,908 2.65 17,234 13.55 2.5631
2024-08-02 2024-06-30 13F APPLE COM 037833100 72,056 2,380 3.42 15,176 27.02 2.5037
2024-05-02 2024-03-31 13F APPLE COM 037833100 69,676 259 0.37 11,948 -10.60 2.0431
2024-02-05 2023-12-31 13F APPLE COM 037833100 69,417 67 0.10 13,365 12.56 2.4889
2023-11-08 2023-09-30 13F APPLE COM 037833100 69,350 -697 -1.00 11,873 -12.61 2.6303
2023-08-14 2023-06-30 13F APPLE COM 037833100 70,047 5,286 8.16 13,587 27.23 2.8604
2023-05-04 2023-03-31 13F APPLE COM 037833100 64,761 -12,151 -15.80 10,679 6.86 2.7666
2023-02-13 2022-12-31 13F APPLE COM 037833100 76,912 1,845 2.46 9,993 -3.67 2.7652
2022-11-04 2022-09-30 13F APPLE COM 037833100 75,067 -1,038 -1.36 10,374 -0.30 3.2369
2022-08-12 2022-06-30 13F APPLE COM 037833100 76,105 43,008 129.95 10,405 80.05 3.2529
2022-05-03 2022-03-31 13F APPLE COM 037833100 33,097 -86 -0.26 5,779 -1.92 4.0073
2022-02-11 2021-12-31 13F APPLE COM 037833100 33,183 370 1.13 5,892 26.90 3.7988
2021-11-17 2021-09-30 13F APPLE COM 037833100 32,813 271 0.83 4,643 4.20 3.0172
2021-07-26 2021-06-30 13F APPLE COM 037833100 32,542 -198 -0.60 4,456 11.43 3.2993
2021-05-05 2021-03-31 13F APPLE COM 037833100 32,740 -367 -1.11 3,999 -8.97 2.5544
2021-02-05 2020-12-31 13F APPLE COM 037833100 33,107 711 2.19 4,393 17.12 2.8622
2020-11-10 2020-09-30 13F APPLE COM 037833100 32,396 21,866 207.65 3,751 -2.34 2.7936
2020-08-10 2020-06-30 13F APPLE COM 037833100 10,530 -24 -0.23 3,841 43.11 3.7661
2020-05-12 2020-03-31 13F APPLE COM 037833100 10,554 -427 -3.89 2,684 -16.78 3.3670
2020-04-29 2019-12-31 13F APPLE COM 037833100 10,981 10,981 3,225 3.1884
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.