Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionBragg Financial Advisors, Inc
Latest Disclosed Ownership301,441 shares
Latest Disclosed Value $ 76,502,643
Bragg Financial Advisors, Inc reports 0.17% increase in ownership of AAPL / Apple Inc.

On May 15, 2026 - Bragg Financial Advisors, Inc filed a 13F-HR form disclosing ownership of 301,441 shares of Apple Inc. (CH:AAPL) valued at $76,502,643 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 13, 2026 disclosing 300,921 shares of Apple Inc.. This represents a change in shares of 0.17% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F APPLE COM 037833100 301,441 520 0.17 76,503 -6.49 2.4199
2026-02-13 2025-12-31 13F APPLE COM 037833100 300,921 -2,416 -0.80 81,808 5.92 2.6631
2025-11-13 2025-09-30 13F APPLE COM 037833100 303,337 2,962 0.99 77,239 25.33 2.5550
2025-08-14 2025-06-30 13F APPLE COM 037833100 300,375 29 0.01 61,628 -7.63 2.2018
2025-05-14 2025-03-31 13F APPLE COM 037833100 300,346 -3,354 -1.10 66,716 -12.28 2.7441
2025-02-13 2024-12-31 13F APPLE COM 037833100 303,700 -1,216 -0.40 76,053 7.05 3.0799
2024-11-14 2024-09-30 13F APPLE COM 037833100 304,916 5,206 1.74 71,045 12.55 2.9235
2024-08-15 2024-06-30 13F APPLE COM 037833100 299,710 4,894 1.66 63,125 24.86 2.8173
2024-05-14 2024-03-31 13F/A-1 APPLE COM 037833100 294,816 2,797 0.96 50,555 -10.08 2.2682
2024-05-14 2024-03-31 13F APPLE COM 037833100 294,816 2,797 50,555 2.2682
2024-02-14 2023-12-31 13F APPLE COM 037833100 292,019 -2,846 -0.97 56,222 11.37 2.6742
2023-11-14 2023-09-30 13F APPLE COM 037833100 294,865 7,398 2.57 50,484 -9.46 2.6657
2023-08-15 2023-06-30 13F APPLE COM 037833100 287,467 -336 -0.12 55,760 17.49 3.0620
2023-05-15 2023-03-31 13F APPLE COM 037833100 287,803 3,593 1.26 47,459 28.52 2.7997
2023-02-15 2022-12-31 13F APPLE COM 037833100 284,210 15,888 5.92 36,927 -0.42 2.2456
2022-11-14 2022-09-30 13F APPLE COM 037833100 268,322 -2,134 -0.79 37,082 0.28 2.5574
2022-08-15 2022-06-30 13F APPLE COM 037833100 270,456 -634 -0.23 36,977 -21.88 2.4570
2022-05-11 2022-03-31 13F APPLE COM 037833100 271,090 -2,755 -1.01 47,335 22.16 2.7586
2022-02-14 2021-12-31 13F APPLE COM 037833100 273,845 0 0.00 38,749 0.00 2.4836
2021-11-15 2021-09-30 13F APPLE COM 037833100 273,845 15,326 5.93 38,749 9.44 2.4836
2021-08-16 2021-06-30 13F APPLE COM 037833100 258,519 3,486 1.37 35,407 13.66 2.2614
2021-05-14 2021-03-31 13F APPLE COM 037833100 255,033 -432 -0.17 31,152 -8.10 2.0975
2021-02-11 2020-12-31 13F APPLE COM 037833100 255,465 -66 -0.03 33,898 14.55 2.9654
2020-11-13 2020-09-30 13F APPLE COM 037833100 255,531 192,771 307.16 29,593 29.26 3.0330
2020-08-14 2020-06-30 13F APPLE COM 037833100 62,760 578 0.93 22,895 44.80 2.5488
2020-05-15 2020-03-31 13F APPLE COM 037833100 62,182 5,060 8.86 15,812 -5.74 2.1247
2020-02-14 2019-12-31 13F APPLE COM 037833100 57,122 -1,165 -2.00 16,774 28.49 1.8780
2019-11-14 2019-09-30 13F APPLE COM 037833100 58,287 403 0.70 13,055 13.96 1.5872
2019-08-14 2019-06-30 13F APPLE COM 037833100 57,884 -130 -0.22 11,456 3.96 1.4119
2019-05-13 2019-03-31 13F APPLE COM 037833100 58,014 1,304 2.30 11,020 23.20 1.4314
2019-02-14 2018-12-31 13F APPLE COM 037833100 56,710 268 0.47 8,945 -29.79 1.3447
2018-11-14 2018-09-30 13F APPLE COM 037833100 56,442 -428 -0.75 12,741 21.03 1.7123
2018-08-14 2018-06-30 13F APPLE COM 037833100 56,870 -318 -0.56 10,527 9.71 1.5024
2018-05-14 2018-03-31 13F APPLE COM 037833100 57,188 1,087 1.94 9,595 1.06 1.4036
2018-02-14 2017-12-31 13F APPLE COM 037833100 56,101 727 1.31 9,494 11.25 1.3634
2017-11-14 2017-09-30 13F APPLE COM 037833100 55,374 293 0.53 8,534 7.58 1.3078
2017-08-14 2017-06-30 13F APPLE COM 037833100 55,081 1,740 3.26 7,933 3.52 1.2517
2017-05-16 2017-03-31 13F APPLE COM 037833100 53,341 2,074 4.05 7,663 29.05 1.2288
2017-02-14 2016-12-31 13F APPLE COM 037833100 51,267 -887 -1.70 5,938 0.71 0.9790
2016-11-14 2016-09-30 13F APPLE COM 037833100 52,154 128 0.25 5,896 18.54 1.0531
2016-08-15 2016-06-30 13F APPLE COM 037833100 52,026 1,902 3.79 4,974 -8.95 0.8965
2016-05-12 2016-03-31 13F APPLE COM 037833100 50,124 1,469 3.02 5,463 6.68 1.0504
2016-02-10 2015-12-31 13F APPLE COM 037833100 48,655 1,002 2.10 5,121 -2.57 1.0978
2015-11-12 2015-09-30 13F APPLE COM 037833100 47,653 6,701 16.36 5,256 2.34 1.2573
2015-08-14 2015-06-30 13F APPLE COM 037833100 40,952 1,447 3.66 5,136 4.48 1.1751
2015-05-15 2015-03-31 13F APPLE COM 037833100 39,505 4,251 12.06 4,916 26.34 1.1325
2015-02-11 2014-12-31 13F APPLE COM 037833100 35,254 611 1.76 3,891 11.49 0.9437
2014-11-14 2014-09-30 13F APPLE COM 037833100 34,643 9,132 35.80 3,490 47.20 0.8814
2014-08-13 2014-06-30 13F APPLE COM 037833100 25,511 24,594 2,682.01 2,371 381.91 0.5682
2014-05-14 2014-03-31 13F APPLE COM 037833100 917 5 0.55 492 -3.91 0.1202
2014-02-14 2013-12-31 13F APPLE COM 037833100 912 95 11.63 512 31.28 0.1242
2013-11-14 2013-09-30 13F Apple Computer Com 037833100 817 88 12.07 390 34.95 0.1015
2013-08-14 2013-06-30 13F Apple Computer Com 037833100 729 729 289 0.0792
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.