Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionBell & Brown Wealth Advisors, Llc
Latest Disclosed Ownership62,545 shares
Latest Disclosed Value $ 15,873,203
Bell & Brown Wealth Advisors, Llc reports 0.48% increase in ownership of AAPL / Apple Inc.

On May 11, 2026 - Bell & Brown Wealth Advisors, Llc filed a 13F-HR form disclosing ownership of 62,545 shares of Apple Inc. (CH:AAPL) valued at $15,873,203 USD as of March 31, 2026. The entity filed a previous 13F-HR/A on May 13, 2026 disclosing 62,246 shares of Apple Inc.. This represents a change in shares of 0.48% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F APPLE COM 037833100 62,545 299 0.48 15,873 -6.20 5.1487
2026-05-13 2025-12-31 13F/A-1 APPLE COM 037833100 62,246 -365 -0.58 16,922 6.15 5.4462
2026-01-30 2025-12-31 13F APPLE COM 037833100 62,196 -415 16,909 5.4497
2025-11-07 2025-09-30 13F APPLE COM 037833100 62,611 271 0.43 15,942 24.66 5.2199
2025-07-29 2025-06-30 13F APPLE COM 037833100 62,340 339 0.55 12,788 -7.14 4.5726
2025-05-07 2025-03-31 13F APPLE COM 037833100 62,001 240 0.39 13,772 -10.95 5.3707
2025-05-07 2024-12-31 13F APPLE COM 037833100 61,761 -583 -0.94 15,466 6.47 5.7558
2024-11-14 2024-09-30 13F APPLE COM 037833100 62,344 395 0.64 14,526 11.34 5.6779
2024-08-13 2024-06-30 13F APPLE COM 037833100 61,949 1,933 3.22 13,048 26.78 4.9986
2024-05-13 2024-03-31 13F APPLE COM 037833100 60,016 -2,912 -4.63 10,292 -15.06 4.4052
2024-02-12 2023-12-31 13F APPLE COM 037833100 62,928 -1,225 -1.91 12,116 -2.64 5.6246
2023-08-15 2023-06-30 13F APPLE COM 037833100 64,153 1,105 1.75 12,444 19.69 6.2269
2023-04-14 2023-03-31 13F APPLE COM 037833100 63,048 1,477 2.40 10,397 29.97 5.5395
2023-02-10 2022-12-31 13F APPLE COM 037833100 61,571 -202 -0.33 8,000 -6.30 4.4009
2022-10-26 2022-09-30 13F APPLE COM 037833100 61,773 -3,492 -5.35 8,537 -4.33 5.2707
2022-07-22 2022-06-30 13F APPLE COM 037833100 65,265 -2,473 -3.65 8,923 -24.56 4.7704
2022-05-02 2022-03-31 13F APPLE COM 037833100 67,738 -4,277 -5.94 11,828 -6.51 5.3577
2022-02-10 2021-12-31 13F APPLE COM 037833100 72,015 4,471 6.62 12,651 32.37 6.1071
2021-11-12 2021-09-30 13F APPLE COM 037833100 67,544 -15,166 -18.34 9,557 -1.36 5.1533
2020-10-23 2020-09-30 13F APPLE COM 037833100 82,710 60,715 276.04 9,689 0.70 7.0053
2020-08-07 2020-06-30 13F APPLE COM 037833100 21,995 -1,775 -7.47 9,622 29.75 7.5224
2020-05-11 2020-03-31 13F APPLE COM 037833100 23,770 -1,960 -7.62 7,416 -8.18 6.8843
2020-01-17 2019-12-31 13F APPLE COM 037833100 25,730 -1,683 -6.14 8,077 31.23 6.0201
2019-10-09 2019-09-30 13F APPLE COM 037833100 27,413 -761 -2.70 6,155 10.38 5.0601
2019-08-06 2019-06-30 13F APPLE COM 037833100 28,174 389 1.40 5,576 5.65 4.9133
2019-05-13 2019-03-31 13F APPLE COM 037833100 27,785 608 2.24 5,278 23.12 4.8103
2019-02-22 2018-12-31 13F/A-1 APPLE COM 037833100 27,177 1,652 6.47 4,287 -23.25 4.5863
2019-02-07 2018-12-31 13F APPLE COM 037833100 69,991 44,466 11,040
2018-11-13 2018-09-30 13F APPLE COM 037833100 25,525 -1,223 -4.57 5,586 12.83 5.1863
2018-07-31 2018-06-30 13F APPLE COM 037833100 26,748 1,632 6.50 4,951 18.02 4.8879
2018-05-02 2018-03-31 13F APPLE COM 037833100 25,116 -720 -2.79 4,195 -4.05 4.4159
2018-02-13 2017-12-31 13F APPLE COM 037833100 25,836 25,836 4,372 4.5303
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.