Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionBanque Pictet & Cie Sa
Latest Disclosed Ownership546,252 shares
Latest Disclosed Value $ 138,633,295
Banque Pictet & Cie Sa ownership in AAPL / Apple Inc.

On April 14, 2026 - Banque Pictet & Cie Sa filed a 13F-HR form disclosing ownership of 546,252 shares of Apple Inc. (CH:AAPL) valued at $138,633,295 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 16, 2026 disclosing 575,833 shares of Apple Inc.. This represents a change in shares of -5.14% during the quarter.

Banque Pictet & Cie Sa has a history of taking positions in derivatives of the underlying security (AAPL) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD and put options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

CH:AAPL / Apple Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-14 2026-03-31 13F APPLE COM 037833100 546,252 -29,581 -5.14 138,633 -11.44 0.8158
2026-01-16 2025-12-31 13F APPLE COM 037833100 575,833 233,696 68.30 156,546 79.69 0.9178
2025-10-21 2025-09-30 13F APPLE COM 037833100 342,137 -43,203 -11.21 87,118 10.19 0.5063
2025-07-16 2025-06-30 13F APPLE COM 037833100 385,340 -7,881 -2.00 79,060 -9.49 0.5504
2025-04-30 2025-03-31 13F APPLE COM 037833100 393,221 -22,764 -5.47 87,346 -16.15 0.7045
2025-01-30 2024-12-31 13F APPLE COM 037833100 415,985 31,515 8.20 104,171 16.29 0.6954
2024-10-21 2024-09-30 13F APPLE COM 037833100 384,470 -6,577 -1.68 89,582 8.76 0.6795
2024-07-25 2024-06-30 13F APPLE COM 037833100 391,047 58,170 17.47 82,362 44.29 0.7460
2024-05-06 2024-03-31 13F APPLE COM 037833100 332,877 25,736 8.38 57,082 -3.47 0.5361
2024-02-09 2023-12-31 13F APPLE COM 037833100 307,141 -113,490 -26.98 59,134 -17.89 0.4894
2023-11-27 2023-09-30 13F/A-1 APPLE COM 037833100 420,631 -137,620 -24.65 72,016 -33.49 0.8499
2023-11-02 2023-09-30 13F APPLE COM 037833100 532,461 -25,790 91,163 0.9362
2023-08-04 2023-06-30 13F APPLE COM 037833100 558,251 44,525 8.67 108,284 27.82 0.9498
2023-05-01 2023-03-31 13F APPLE COM 037833100 513,726 -43,766 -7.85 84,713 16.95 0.8215
2023-02-06 2022-12-31 13F APPLE COM 037833100 557,492 16,805 3.11 72,435 -3.06 0.7554
2022-11-10 2022-09-30 13F APPLE COM 037833100 540,687 -16,824 -3.02 74,723 -1.97 0.8139
2022-08-08 2022-06-30 13F APPLE COM 037833100 557,511 -24,360 -4.19 76,223 -24.98 0.7540
2022-05-04 2022-03-31 13F APPLE COM 037833100 581,871 -41,475 -6.65 101,601 -8.21 0.7846
2022-02-02 2021-12-31 13F/A-1 APPLE COM 037833100 623,346 91,984 17.31 110,688 47.21 0.8193
2022-02-02 2021-12-31 13F APPLE COM 037833100 623,346 91,984 110,688 0.7211
2021-11-12 2021-09-30 13F/A-1 APPLE COM 037833100 531,362 -27,128 -4.86 75,188 -1.70 0.7830
2021-11-10 2021-09-30 13F APPLE COM 037833100 531,362 -27,128 75,188 0.7845
2021-08-12 2021-06-30 13F APPLE COM 037833100 558,490 -146,486 -20.78 76,491 -11.17 0.8532
2021-05-11 2021-03-31 13F APPLE COM 037833100 704,976 -26,073 -3.57 86,113 -11.23 1.1034
2021-02-10 2020-12-31 13F APPLE COM 037833100 731,049 -32,904 -4.31 97,003 9.64 1.3185
2020-11-10 2020-09-30 13F APPLE COM 037833100 763,953 540,420 241.76 88,473 8.50 1.3366
2020-08-13 2020-06-30 13F APPLE COM 037833100 223,533 -24,874 -10.01 81,545 29.09 1.3650
2020-04-30 2020-03-31 13F APPLE COM 037833100 248,407 -28,964 -10.44 63,167 -22.45 1.3001
2020-02-03 2019-12-31 13F APPLE COM 037833100 277,371 -43,200 -13.48 81,450 13.44 1.4129
2019-11-08 2019-09-30 13F APPLE COM 037833100 320,571 -141,179 -30.57 71,798 -21.44 1.3631
2019-08-07 2019-06-30 13F APPLE COM 037833100 461,750 -14,767 -3.10 91,390 0.97 1.6824
2019-05-02 2019-03-31 13F APPLE COM 037833100 476,517 -88,021 -15.59 90,514 1.64 1.7367
2019-01-31 2018-12-31 13F APPLE COM 037833100 564,538 -44,192 -7.26 89,050 -35.20 1.8188
2018-11-07 2018-09-30 13F APPLE COM 037833100 608,730 -34,340 -5.34 137,415 15.44 2.5430
2018-08-09 2018-06-30 13F APPLE COM 037833100 643,070 -52,496 -7.55 119,039 2.00 2.3413
2018-05-09 2018-03-31 13F APPLE COM 037833100 695,566 -123,552 -15.08 116,702 -15.81 2.4569
2018-02-09 2017-12-31 13F APPLE COM 037833100 819,118 -64,387 -7.29 138,619 1.80 2.7687
2017-11-07 2017-09-30 13F APPLE COM 037833100 883,505 -66,646 -7.01 136,166 -0.49 3.0837
2017-08-09 2017-06-30 13F APPLE COM 037833100 950,151 -207,938 -17.96 136,841 -17.75 3.2549
2017-05-12 2017-03-31 13F APPLE COM 037833100 1,158,089 -173,982 -13.06 166,372 7.84 4.1141
2017-02-06 2016-12-31 13F APPLE COM 037833100 1,332,071 -89,720 -6.31 154,280 -4.01 3.9714
2016-11-07 2016-09-30 13F APPLE COM 037833100 1,421,791 -413,447 -22.53 160,733 -8.39 4.1442
2016-08-10 2016-06-30 13F APPLE COM 037833100 1,835,238 -439,266 -19.31 175,449 -29.23 4.6901
2016-05-06 2016-03-31 13F APPLE COM 037833100 2,274,504 82,820 3.78 247,898 7.46 6.4661
2016-02-03 2015-12-31 13F APPLE COM 037833100 2,191,684 178,501 8.87 230,697 3.89 6.2157
2015-11-10 2015-09-30 13F/A-1 APPLE COM 037833100 2,013,183 2,013,183 0.00 222,054 6.6252
2015-11-10 2015-09-30 13F APPLE COM 037833100 2,013,183 222,054
2015-08-07 2015-06-30 13F APPLE COM 037833100 0 -1,224,336 -100.00 0 -100.00
2015-05-08 2015-03-31 13F APPLE COM 037833100 1,224,336 -51,013 -4.00 152,344 8.22 3.9733
2015-02-12 2014-12-31 13F APPLE COM 037833100 1,275,349 -156,130 -10.91 140,773 -2.39 3.7033
2014-11-07 2014-09-30 13F APPLE COM 037833100 1,431,479 -23,207 -1.60 144,222 6.69 3.7163
2014-08-06 2014-06-30 13F APPLE COM 037833100 1,454,686 1,231,411 551.52 135,184 12.80 3.3806
2014-05-09 2014-03-31 13F APPLE COM 037833100 223,275 -9,621 -4.13 119,841 -8.29 3.2765
2014-02-12 2013-12-31 13F APPLE COM 037833100 232,896 232,896 130,680 3.8523
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2015-11-10 2015-09-30 13F APPLE COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2015-08-07 2015-06-30 13F APPLE COM Call 77,000 11.11 9,658 12.00 n/a n/a n/a
2015-05-08 2015-03-31 13F APPLE COM Call 69,300 80.00 8,623 102.89 n/a n/a n/a
2015-02-12 2014-12-31 13F APPLE COM Call 38,500 85.99 4,250 103.74 n/a n/a n/a
2014-11-07 2014-09-30 13F APPLE COM Call 20,700 -22.18 2,086 -15.61 n/a n/a n/a
2014-08-06 2014-06-30 13F APPLE COM Call 26,600 2,472 n/a n/a n/a
Disclosed Put Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share Price Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2026-01-16 2025-12-31 13F APPLE COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2025-10-21 2025-09-30 13F APPLE COM Put 10,428 77.38 2,655 120.15 n/a n/a n/a
2025-07-16 2025-06-30 13F APPLE COM Put 5,879 1,206 n/a n/a n/a
2016-11-07 2016-09-30 13F APPLE COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2016-08-10 2016-06-30 13F APPLE COM Put 9,000 -98.11 860 -98.35 n/a n/a n/a
2016-05-06 2016-03-31 13F APPLE COM Put 477,100 51,999 n/a n/a n/a
2016-02-03 2015-12-31 13F APPLE COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2015-11-10 2015-09-30 13F/A APPLE COM Put 4,500 496 n/a n/a n/a
2015-11-10 2015-09-30 13F APPLE COM Put 4,500 496 n/a n/a n/a
2015-05-08 2015-03-31 13F APPLE COM Put 0 -100.00 0 -100.00 n/a n/a n/a
2015-02-12 2014-12-31 13F APPLE COM Put 7,000 -99.45 773 -99.40 n/a n/a n/a
2014-11-07 2014-09-30 13F APPLE COM Put 1,283,600 -32.93 129,323 -27.28 n/a n/a n/a
2014-08-06 2014-06-30 13F APPLE COM Put 1,913,800 594.92 177,849 20.32 n/a n/a n/a
2014-05-09 2014-03-31 13F APPLE COM Put 275,400 147,818 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.