Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionBailard, Inc.
Latest Disclosed Ownership821,346 shares
Latest Disclosed Value $ 208,449,581
Bailard, Inc. reports 0.86% decrease in ownership of AAPL / Apple Inc.

On May 11, 2026 - Bailard, Inc. filed a 13F-HR form disclosing ownership of 821,346 shares of Apple Inc. (CH:AAPL) valued at $208,449,581 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 4, 2026 disclosing 828,481 shares of Apple Inc.. This represents a change in shares of -0.86% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-11 2026-03-31 13F APPLE COM 037833100 821,346 -7,135 -0.86 208,450 -7.45 4.7918
2026-02-04 2025-12-31 13F APPLE COM 037833100 828,481 -19,475 -2.30 225,231 4.31 4.9868
2025-10-30 2025-09-30 13F APPLE COM 037833100 847,956 -33,338 -3.78 215,915 19.41 4.6917
2025-08-08 2025-06-30 13F APPLE COM 037833100 881,294 11,917 1.37 180,815 -6.37 4.2149
2025-05-02 2025-03-31 13F APPLE COM 037833100 869,377 22,817 2.70 193,115 -8.91 4.9845
2025-02-05 2024-12-31 13F APPLE COM 037833100 846,560 -2,908 -0.34 211,995 7.11 5.4185
2024-10-30 2024-09-30 13F APPLE COM 037833100 849,468 -4,686 -0.55 197,926 10.02 5.1527
2024-07-25 2024-06-30 13F APPLE COM 037833100 854,154 -25,921 -2.95 179,902 19.21 4.9563
2024-05-08 2024-03-31 13F APPLE COM 037833100 880,075 344 0.04 150,915 -10.90 4.1653
2024-02-02 2023-12-31 13F APPLE COM 037833100 879,731 -21,374 -2.37 169,375 9.78 5.0177
2023-10-24 2023-09-30 13F APPLE COM 037833100 901,105 19,724 2.24 154,278 -9.76 5.1103
2023-07-20 2023-06-30 13F APPLE COM 037833100 881,381 -17,834 -1.98 170,961 15.30 5.9789
2023-05-08 2023-03-31 13F APPLE COM 037833100 899,215 2,545 0.28 148,281 27.27 5.3125
2023-02-02 2022-12-31 13F APPLE COM 037833100 896,670 -23,650 -2.57 116,504 -8.40 4.4376
2022-10-18 2022-09-30 13F APPLE COM 037833100 920,320 2,712 0.30 127,188 1.38 5.2590
2022-07-27 2022-06-30 13F APPLE COM 037833100 917,608 -17,929 -1.92 125,455 -23.20 4.9383
2022-04-25 2022-03-31 13F APPLE COM 037833100 935,537 4,987 0.54 163,354 -1.14 5.4928
2022-02-10 2021-12-31 13F APPLE COM 037833100 930,550 3,438 0.37 165,238 25.96 5.2684
2021-11-15 2021-09-30 13F APPLE COM 037833100 927,112 -13,060 -1.39 131,186 1.88 4.4834
2021-08-13 2021-06-30 13F APPLE COM 037833100 940,172 -53,739 -5.41 128,766 6.06 4.4490
2021-05-13 2021-03-31 13F APPLE COM 037833100 993,911 352,690 55.00 121,406 42.69 4.5005
2021-02-03 2020-12-31 13F APPLE COM 037833100 641,221 -39,998 -5.87 85,084 7.85 3.8805
2020-11-10 2020-09-30 13F APPLE COM 037833100 681,219 499,935 275.77 78,892 19.29 4.0860
2020-08-12 2020-06-30 13F APPLE COM 037833100 181,284 -6,288 -3.35 66,132 38.65 3.6942
2020-04-16 2020-03-31 13F APPLE COM 037833100 187,572 -8,003 -4.09 47,698 -16.95 3.3968
2020-01-31 2019-12-31 13F APPLE COM 037833100 195,575 9,618 5.17 57,431 37.89 3.2366
2019-10-18 2019-09-30 13F APPLE COM 037833100 185,957 12,408 7.15 41,649 21.25 2.5186
2019-07-26 2019-06-30 13F APPLE COM 037833100 173,549 -2,855 -1.62 34,349 2.51 2.0998
2019-04-24 2019-03-31 13F APPLE COM 037833100 176,404 -4,720 -2.61 33,508 17.28 2.0783
2019-02-05 2018-12-31 13F APPLE COM 037833100 181,124 -6,966 -3.70 28,571 -32.71 1.9314
2018-11-13 2018-09-30 13F APPLE COM 037833100 188,090 -9,321 -4.72 42,459 16.19 2.4827
2018-08-08 2018-06-30 13F APPLE COM 037833100 197,411 1,037 0.53 36,543 10.91 2.1770
2018-05-07 2018-03-31 13F APPLE COM 037833100 196,374 -8,798 -4.29 32,948 -5.11 2.1032
2018-02-08 2017-12-31 13F APPLE COM 037833100 205,172 31,614 18.22 34,721 29.80 2.1850
2018-01-29 2017-09-30 13F/A-1 APPLE COM 037833100 173,558 1,624 0.94 26,749 8.02 2.0713
2017-10-11 2017-09-30 13F APPLE COM 037833100 173,558 1,624 26,749 2.0398
2018-01-29 2017-06-30 13F/A-1 APPLE COM 037833100 171,934 -4,085 -2.32 24,762 -2.08 2.0207
2017-08-11 2017-06-30 13F APPLE COM 037833100 171,934 -4,085 24,762 1.9627
2018-01-29 2017-03-31 13F/A-1 APPLE COM 037833100 176,019 -4,390 -2.43 25,287 21.02 2.0992
2017-05-12 2017-03-31 13F APPLE COM 037833100 176,019 -4,390 25,287 2.1135
2018-01-29 2016-12-31 13F/A-1 APPLE COM 037833100 180,409 -1,093 -0.60 20,895 1.83 1.9373
2017-02-10 2016-12-31 13F APPLE COM 037833100 180,409 -1,093 20,895 1.8910
2018-01-29 2016-09-30 13F/A-1 APPLE COM 037833100 181,502 34,162 23.19 20,519 45.67 1.8949
2016-11-08 2016-09-30 13F APPLE COM 037833100 181,502 34,162 20,519 1.8703
2018-01-29 2016-06-30 13F/A-1 APPLE COM 037833100 147,340 59,204 67.17 14,086 46.64 1.6784
2016-08-08 2016-06-30 13F APPLE COM 037833100 147,340 59,204 14,086 1.7009
2018-01-29 2016-03-31 13F/A-1 APPLE COM 037833100 88,136 28,741 48.39 9,606 53.65 1.3417
2016-05-16 2016-03-31 13F APPLE COM 037833100 88,136 28,741 9,606 1.3482
2018-01-29 2015-12-31 13F/A-1 APPLE COM 037833100 59,395 -37,237 -38.53 6,252 -41.35 2.7666
2016-02-10 2015-12-31 13F APPLE COM 037833100 59,395 -37,237 6,252 2.6906
2018-01-29 2015-09-30 13F/A-1 APPLE COM 037833100 96,632 9,357 10.72 10,659 -2.63 1.6749
2015-11-13 2015-09-30 13F APPLE COM 037833100 96,632 9,357 10,659 1.6892
2018-01-29 2015-06-30 13F/A-1 APPLE COM 037833100 87,275 -2,053 -2.30 10,947 -1.51 1.6949
2015-08-06 2015-06-30 13F APPLE COM 037833100 87,275 -2,053 10,947 1.7126
2018-01-29 2015-03-31 13F/A-1 APPLE COM 037833100 89,328 9,460 11.84 11,115 26.08 1.5432
2015-05-07 2015-03-31 13F APPLE COM 037833100 89,328 9,460 11,115 1.5614
2018-01-29 2014-12-31 13F/A-1 APPLE COM 037833100 79,868 1,910 2.45 8,816 12.25 1.2479
2015-01-26 2014-12-31 13F APPLE COM 037833100 79,868 1,910 8,816
2014-10-21 2014-09-30 13F APPLE COM 037833100 77,958 -6,238 -7.41 7,854 0.38 1.2051
2014-07-30 2014-06-30 13F APPLE COM 037833100 84,196 75,054 820.98 7,824 59.45 1.2035
2014-04-30 2014-03-31 13F APPLE COM 037833100 9,142 -329 -3.47 4,907 -7.66 0.7783
2014-01-28 2013-12-31 13F APPLE COM 037833100 9,471 -49 -0.51 5,314 17.07 0.8568
2013-10-28 2013-09-30 13F APPLE COM 037833100 9,520 -4,415 -31.68 4,539 -17.86 0.8620
2013-07-16 2013-06-30 13F APPLE COM 037833100 13,935 13,935 5,526 1.0055
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.