Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionEquitable Holdings, Inc.
Latest Disclosed Ownership1,105,458 shares
Latest Disclosed Value $ 296,635,448
Equitable Holdings, Inc. reports 36.22% increase in ownership of AAPL / Apple Inc.

On May 15, 2026 - Equitable Holdings, Inc. filed a 13F-HR form disclosing ownership of 1,105,458 shares of Apple Inc. (CH:AAPL) valued at $296,635,448 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 17, 2026 disclosing 811,521 shares of Apple Inc.. This represents a change in shares of 36.22% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-05-15 2026-03-31 13F APPLE COM 037833100 1,105,458 293,937 36.22 296,635 34.46 1.6651
2026-02-17 2025-12-31 13F APPLE COM 037833100 811,521 55,771 7.38 220,620 14.65 1.5083
2025-11-14 2025-09-30 13F APPLE COM 037833100 755,750 26,781 3.67 192,437 28.67 1.4151
2025-08-15 2025-06-30 13F APPLE COM 037833100 728,969 101,117 16.11 149,563 7.24 1.2328
2025-05-13 2025-03-31 13F APPLE COM 037833100 627,852 37,443 6.34 139,465 -5.67 1.3239
2025-02-12 2024-12-31 13F APPLE COM 037833100 590,409 -19,440 -3.19 147,850 4.05 1.4070
2024-11-14 2024-09-30 13F APPLE COM 037833100 609,849 23,621 4.03 142,095 15.08 1.3754
2024-08-14 2024-06-30 13F APPLE COM 037833100 586,228 22,370 3.97 123,471 27.70 1.2989
2024-05-14 2024-03-31 13F APPLE COM 037833100 563,858 -27,621 -4.67 96,690 -15.09 1.0890
2024-02-13 2023-12-31 13F APPLE COM 037833100 591,479 37,613 6.79 113,877 20.09 1.4047
2023-11-14 2023-09-30 13F APPLE COM 037833100 553,866 25,252 4.78 94,827 -7.52 1.3602
2023-08-15 2023-06-30 13F APPLE COM 037833100 528,614 44,760 9.25 102,535 28.51 1.4736
2023-05-15 2023-03-31 13F APPLE COM 037833100 483,854 11,283 2.39 79,788 29.94 1.2757
2023-02-14 2022-12-31 13F APPLE COM 037833100 472,571 -9,611 -1.99 61,401 -7.86 1.0685
2022-11-14 2022-09-30 13F APPLE COM 037833100 482,182 -4,466 -0.92 66,638 0.15 1.3021
2022-08-15 2022-06-30 13F APPLE COM 037833100 486,648 7,810 1.63 66,535 -20.42 1.2697
2022-05-13 2022-03-31 13F APPLE COM 037833100 478,838 12,102 2.59 83,610 0.88 1.3681
2022-02-11 2021-12-31 13F APPLE COM 037833100 466,736 1,079 0.23 82,878 25.78 1.3053
2021-11-12 2021-09-30 13F APPLE COM 037833100 465,657 9,699 2.13 65,890 5.51 1.1245
2021-08-11 2021-06-30 13F APPLE COM 037833100 455,958 12,481 2.81 62,448 15.28 1.0759
2021-05-14 2021-03-31 13F APPLE COM 037833100 443,477 -4,595 -1.03 54,171 -8.89 1.1453
2021-02-09 2020-12-31 13F APPLE COM 037833100 448,072 -33,375 -6.93 59,455 6.63 1.3537
2020-11-13 2020-09-30 13F APPLE COM 037833100 481,447 364,928 313.19 55,756 31.17 1.4386
2020-08-13 2020-06-30 13F APPLE COM 037833100 116,519 -16,364 -12.31 42,506 25.79 1.2234
2020-05-15 2020-03-31 13F APPLE COM 037833100 132,883 9,927 8.07 33,791 -6.41 1.2137
2020-05-28 2019-12-31 13F/A-1 APPLE COM 037833100 122,956 122,956 36,106 1.0550
2020-02-18 2019-12-31 13F APPLE COM 037833100 122,956 36,106 0.1882
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.