Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionAmerican Asset Management Inc.
Latest Disclosed Ownership3,361 shares
Latest Disclosed Value $ 852,988
American Asset Management Inc. reports 0.27% increase in ownership of AAPL / Apple Inc.

On May 7, 2026 - American Asset Management Inc. filed a 13F-HR form disclosing ownership of 3,361 shares of Apple Inc. (CH:AAPL) valued at $852,988 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 7, 2026 disclosing 3,352 shares of Apple Inc.. This represents a change in shares of 0.27% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-05-07 2026-03-31 13F APPLE COM 037833100 3,361 9 0.27 853 -6.48 0.7403
2026-01-07 2025-12-31 13F APPLE COM 037833100 3,352 530 18.78 911 26.88 0.7727
2025-11-05 2025-09-30 13F APPLE COM 037833100 2,822 -88 -3.02 719 20.27 0.6449
2025-08-12 2025-06-30 13F APPLE COM 037833100 2,910 0 0.00 597 -7.59 0.5507
2025-05-07 2025-03-31 13F APPLE COM 037833100 2,910 0 0.00 646 -11.26 0.6430
2025-01-16 2024-12-31 13F APPLE COM 037833100 2,910 0 0.00 729 7.37 0.7409
2024-10-15 2024-09-30 13F APPLE COM 037833100 2,910 0 0.00 678 10.78 0.7324
2024-07-15 2024-06-30 13F APPLE COM 037833100 2,910 -71 -2.38 613 19.77 0.7272
2024-04-18 2024-03-31 13F APPLE COM 037833100 2,981 0 0.00 511 -10.82 0.7635
2024-01-25 2023-12-31 13F APPLE COM 037833100 2,981 406 15.77 574 30.23 0.9127
2023-10-24 2023-09-30 13F APPLE COM 037833100 2,575 -405 -13.59 441 -23.88 0.7425
2023-07-18 2023-06-30 13F APPLE COM 037833100 2,980 0 0.00 578 17.72 0.6037
2023-05-11 2023-03-31 13F APPLE COM 037833100 2,980 0 0.00 491 26.87 0.5256
2023-01-26 2022-12-31 13F APPLE COM 037833100 2,980 -300 -9.15 387 -14.57 0.4460
2022-10-12 2022-09-30 13F APPLE COM 037833100 3,280 -70 -2.09 453 -1.09 0.5492
2022-07-19 2022-06-30 13F APPLE COM 037833100 3,350 -4,685 -58.31 458 -67.36 0.5011
2022-05-11 2022-03-31 13F APPLE COM 037833100 8,035 -831 -9.37 1,403 -10.86 1.2696
2022-01-20 2021-12-31 13F APPLE COM 037833100 8,866 -7 -0.08 1,574 18.43 1.3865
2021-11-09 2021-09-30 13F APPLE COM 037833100 8,873 -678 -7.10 1,329 1.61 1.0737
2021-07-23 2021-06-30 13F APPLE COM 037833100 9,551 0 0.00 1,308 12.08 1.0238
2021-04-27 2021-03-31 13F APPLE COM 037833100 9,551 163 1.74 1,167 -6.34 1.0105
2021-01-29 2020-12-31 13F APPLE COM 037833100 9,388 0 0.00 1,246 14.63 1.0612
2020-11-16 2020-09-30 13F APPLE COM 037833100 9,388 7,794 488.96 1,087 87.09 2.2722
2020-08-06 2020-06-30 13F APPLE COM 037833100 1,594 15 0.95 581 25.22 1.3426
2020-05-12 2020-03-31 13F APPLE COM 037833100 1,579 -10,047 -86.42 464 -86.41 0.9726
2020-01-30 2019-12-31 13F APPLE COM 037833100 11,626 -974 -7.73 3,414 20.98 2.1964
2019-10-28 2019-09-30 13F APPLE COM 037833100 12,600 71 0.57 2,822 13.79 1.9430
2019-07-31 2019-06-30 13F APPLE COM 037833100 12,529 -416 -3.21 2,480 0.85 1.7093
2019-04-15 2019-03-31 13F APPLE COM 037833100 12,945 176 1.38 2,459 22.10 1.8570
2019-02-05 2018-12-31 13F APPLE COM 037833100 12,769 570 4.67 2,014 -26.87 1.4766
2018-10-29 2018-09-30 13F APPLE COM 037833100 12,199 425 3.61 2,754 26.33 2.4190
2018-07-31 2018-06-30 13F APPLE COM 037833100 11,774 -624 -5.03 2,180 4.81 1.4346
2018-05-03 2018-03-31 13F APPLE COM 037833100 12,398 -22 -0.18 2,080 -1.05 1.7980
2018-01-17 2017-12-31 13F APPLE COM 037833100 12,420 182 1.49 2,102 11.45 1.2753
2017-11-13 2017-09-30 13F APPLE COM 037833100 12,238 -727 -5.61 1,886 1.02 1.1569
2017-08-07 2017-06-30 13F APPLE COM 037833100 12,965 -40 -0.31 1,867 -0.05 1.0437
2017-05-05 2017-03-31 13F APPLE COM 037833100 13,005 -2,758 -17.50 1,868 2.30 1.1628
2017-02-02 2016-12-31 13F APPLE COM 037833100 15,763 20 0.13 1,826 2.58 2.0219
2016-11-09 2016-09-30 13F APPLE COM 037833100 15,743 7,986 102.95 1,780 139.89 1.0107
2016-07-28 2016-06-30 13F APPLE COM 037833100 7,757 325 4.37 742 -8.40 0.5059
2016-05-05 2016-03-31 13F APPLE COM 037833100 7,432 100 1.36 810 4.92 0.6167
2016-01-19 2015-12-31 13F APPLE COM 037833100 7,332 0 0.00 772 -4.57 0.7292
2015-10-09 2015-09-30 13F APPLE COM 037833100 7,332 80 1.10 809 -11.10 0.6517
2015-07-09 2015-06-30 13F APPLE COM 037833100 7,252 150 2.11 910 2.94 53.4038
2015-04-15 2015-03-31 13F APPLE COM 037833100 7,102 7,102 0.00 884 0.4208
2015-02-02 2014-12-31 13F APPLE COM 037833100 0 -7,102 -100.00 0 -100.00
2014-11-06 2014-09-30 13F APPLE COM 037833100 7,102 -59 -0.82 716 7.67 0.3381
2014-07-21 2014-06-30 13F APPLE COM 037833100 7,161 6,166 619.70 665 24.53 0.3108
2014-05-12 2014-03-31 13F APPLE COM 037833100 995 71 7.68 534 3.09 0.2438
2014-01-22 2013-12-31 13F APPLE COM 037833100 924 58 6.70 518 51.02 0.3579
2013-08-06 2013-06-30 13F APPLE COM 037833100 866 866 343 0.1782
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.