Apple Inc.
CH ˙ SWX ˙ US0378331005
SecurityCH:AAPL / Apple Inc.
InstitutionAlliance Wealth Management Group
Latest Disclosed Ownership28,314 shares
Latest Disclosed Value $ 7,185,707
Alliance Wealth Management Group reports 0.30% increase in ownership of AAPL / Apple Inc.

On April 29, 2026 - Alliance Wealth Management Group filed a 13F-HR form disclosing ownership of 28,314 shares of Apple Inc. (CH:AAPL) valued at $7,185,707 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 21, 2026 disclosing 28,230 shares of Apple Inc.. This represents a change in shares of 0.30% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-29 2026-03-31 13F APPLE COM 037833100 28,314 84 0.30 7,186 -6.37 1.5720
2026-01-21 2025-12-31 13F APPLE COM 037833100 28,230 -702 -2.43 7,675 4.17 1.6842
2025-10-28 2025-09-30 13F APPLE COM 037833100 28,932 -1,157 -3.85 7,367 19.34 1.6385
2025-08-07 2025-06-30 13F APPLE COM 037833100 30,089 -119 -0.39 6,173 -8.00 1.5720
2025-05-08 2025-03-31 13F APPLE COM 037833100 30,208 -1,600 -5.03 6,710 -15.76 1.8072
2025-02-12 2024-12-31 13F APPLE COM 037833100 31,808 3,331 11.70 7,965 20.05 2.1316
2024-11-13 2024-09-30 13F APPLE COM 037833100 28,477 420 1.50 6,635 12.29 1.7656
2024-07-12 2024-06-30 13F APPLE COM 037833100 28,057 -2,037 -6.77 5,909 14.52 1.6868
2024-05-02 2024-03-31 13F APPLE COM 037833100 30,094 755 2.57 5,160 -8.64 1.5144
2024-01-19 2023-12-31 13F APPLE COM 037833100 29,339 -40 -0.14 5,649 -0.88 1.7627
2023-08-10 2023-06-30 13F APPLE COM 037833100 29,379 -783 -2.60 5,699 14.58 1.8509
2023-05-08 2023-03-31 13F APPLE COM 037833100 30,162 -29 -0.10 4,974 26.80 1.6894
2023-02-13 2022-12-31 13F APPLE COM 037833100 30,191 2 0.01 3,923 -5.99 1.4346
2022-11-07 2022-09-30 13F APPLE COM 037833100 30,189 0 0.00 4,172 1.09 1.6214
2022-08-10 2022-06-30 13F APPLE COM 037833100 30,189 41 0.14 4,127 -21.60 1.5248
2022-05-10 2022-03-31 13F APPLE COM 037833100 30,148 412 1.39 5,264 -0.30 1.7123
2022-01-18 2021-12-31 13F APPLE COM 037833100 29,736 -489 -1.62 5,280 23.45 1.6373
2021-10-26 2021-09-30 13F APPLE COM 037833100 30,225 2,290 8.20 4,277 11.79 1.3888
2021-08-13 2021-06-30 13F APPLE COM 037833100 27,935 86 0.31 3,826 12.46 1.2709
2021-05-04 2021-03-31 13F APPLE COM 037833100 27,849 -110 -0.39 3,402 -8.30 1.2830
2021-01-29 2020-12-31 13F APPLE COM 037833100 27,959 -1,329 -4.54 3,710 9.38 1.4617
2020-11-12 2020-09-30 13F APPLE COM 037833100 29,288 21,854 293.97 3,392 25.07 1.4564
2020-09-09 2020-06-30 13F APPLE COM 037833100 7,434 285 3.99 2,712 49.17 1.2384
2020-05-14 2020-03-31 13F APPLE COM 037833100 7,149 30 0.42 1,818 -13.06 0.9694
2020-02-10 2019-12-31 13F APPLE COM 037833100 7,119 251 3.65 2,091 35.96 0.9325
2019-11-12 2019-09-30 13F APPLE COM 037833100 6,868 -525 -7.10 1,538 5.13 0.7392
2019-08-12 2019-06-30 13F APPLE COM 037833100 7,393 125 1.72 1,463 5.94 0.7168
2019-05-15 2019-03-31 13F APPLE COM 037833100 7,268 2,041 39.05 1,381 67.39 0.7322
2019-02-14 2018-12-31 13F APPLE COM 037833100 5,227 3,351 178.62 825 94.58 0.4925
2018-11-14 2018-09-30 13F APPLE COM 037833100 1,876 -130 -6.48 424 14.29 0.2313
2018-08-13 2018-06-30 13F APPLE COM 037833100 2,006 -833 -29.34 371 -22.06 0.2148
2018-05-23 2018-03-31 13F/A-1 APPLE COM 037833100 2,839 -823 -22.47 476 -23.23 0.2231
2018-05-21 2018-03-31 13F APPLE COM 037833100 2,839 -823 476
2018-01-31 2017-12-31 13F APPLE COM 037833100 3,662 -3,632 -49.79 620 -44.84 0.3073
2017-11-09 2017-09-30 13F APPLE COM 037833100 7,294 3,746 105.58 1,124 119.96 0.2859
2017-08-07 2017-06-30 13F APPLE COM 037833100 3,548 906 34.29 511 34.12 0.2863
2017-05-12 2017-03-31 13F APPLE COM 037833100 2,642 -361 -12.02 381 9.48 0.2201
2017-02-14 2016-12-31 13F APPLE COM 037833100 3,003 10 0.33 348 2.35 0.2557
2016-11-14 2016-09-30 13F APPLE COM 037833100 2,993 10 0.34 340 19.30 0.2391
2016-08-03 2016-06-30 13F APPLE COM 037833100 2,983 426 16.66 285 2.52 0.2005
2016-05-10 2016-03-31 13F APPLE COM 037833100 2,557 -14 -0.54 278 2.58 0.2359
2016-02-11 2015-12-31 13F APPLE COM 037833100 2,571 2,571 271 0.2584
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.