Amazon.com, Inc.
BG ˙ BUL ˙ US0231351067
SecurityBG:AMZ / Amazon.com, Inc.
InstitutionWbh Advisory Inc
Latest Disclosed Ownership18,303 shares
Latest Disclosed Value $ 3,854,063
Wbh Advisory Inc reports 8.26% increase in ownership of AMZ / Amazon.com, Inc.

On April 27, 2026 - Wbh Advisory Inc filed a 13F-HR form disclosing ownership of 18,303 shares of Amazon.com, Inc. (BG:AMZ) valued at $3,854,063 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 16,906 shares of Amazon.com, Inc.. This represents a change in shares of 8.26% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-27 2026-03-31 13F AMAZON COM COM 023135106 18,303 1,397 8.26 3,854 -1.23 0.2886
2026-01-26 2025-12-31 13F AMAZON COM COM 023135106 16,906 310 1.87 3,902 7.11 0.2890
2025-10-30 2025-09-30 13F AMAZON COM COM 023135106 16,596 64 0.39 3,644 0.47 0.2782
2025-07-30 2025-06-30 13F AMAZON COM COM 023135106 16,532 -120 -0.72 3,627 14.46 0.3091
2025-05-12 2025-03-31 13F AMAZON COM COM 023135106 16,652 214 1.30 3,168 -12.15 0.2956
2025-01-31 2024-12-31 13F AMAZON COM COM 023135106 16,438 210 1.29 3,606 19.29 0.3347
2024-10-15 2024-09-30 13F AMAZON COM COM 023135106 16,228 -158 -0.96 3,024 -4.52 0.2863
2024-07-11 2024-06-30 13F AMAZON COM COM 023135106 16,386 -345 -2.06 3,167 4.94 0.3205
2024-04-16 2024-03-31 13F AMAZON COM COM 023135106 16,731 276 1.68 3,018 20.68 0.3105
2024-01-09 2023-12-31 13F AMAZON COM COM 023135106 16,455 -464 -2.74 2,500 16.28 0.2781
2023-10-10 2023-09-30 13F AMAZON COM COM 023135106 16,919 -203 -1.19 2,151 -3.67 0.2639
2023-07-12 2023-06-30 13F AMAZON COM COM 023135106 17,122 -285 -1.64 2,232 24.21 0.2645
2023-04-20 2023-03-31 13F AMAZON COM COM 023135106 17,407 -6,403 -26.89 1,798 -33.22 0.2245
2022-10-18 2022-09-30 13F AMAZON COM COM 023135106 23,810 50 0.21 2,691 1.36 0.3883
2022-07-12 2022-06-30 13F AMAZON COM COM 023135106 23,760 22,521 1,817.68 2,655 -25.90 0.3543
2022-04-29 2022-03-31 13F AMAZON COM COM 023135106 1,239 23 1.89 3,583 -11.64 0.4398
2022-01-28 2021-12-31 13F AMAZON COM COM 023135106 1,216 -28 -2.25 4,055 -0.78 0.4626
2021-10-25 2021-09-30 13F AMAZON COM COM 023135106 1,244 -89 -6.68 4,087 -17.13 0.5499
2021-07-27 2021-06-30 13F AMAZON COM COM 023135106 1,333 108 8.82 4,932 30.13 0.7228
2021-04-19 2021-03-31 13F AMAZON COM COM 023135106 1,225 421 52.36 3,790 44.44 0.6134
2021-01-21 2020-12-31 13F AMAZON COM COM 023135106 804 5 0.63 2,624 4.29 0.4515
2020-10-27 2020-09-30 13F AMAZON COM COM 023135106 799 5 0.63 2,516 14.89 0.5078
2020-08-05 2020-06-30 13F Amazon com COM 023135106 794 32 4.20 2,190 47.47 0.5300
2020-05-07 2020-03-31 13F Amazon com COM 023135106 762 4 0.53 1,485 6.07 0.3483
2020-01-27 2019-12-31 13F Amazon com COM 023135106 758 28 3.84 1,400 10.50 0.2863
2019-10-25 2019-09-30 13F Amazon com COM 023135106 730 -100 -12.05 1,267 -19.35 0.2845
2019-08-02 2019-06-30 13F Amazon com COM 023135106 830 -84 -9.19 1,571 -3.44 0.3642
2019-04-22 2019-03-31 13F Amazon com COM 023135106 914 0 0.00 1,627 18.59 0.3870
2019-01-29 2018-12-31 13F Amazon com COM 023135106 914 23 2.58 1,372 -23.09 0.3331
2018-10-29 2018-09-30 13F Amazon com COM 023135106 891 -18 -1.98 1,784 15.47 0.4325
2018-07-31 2018-06-30 13F Amazon com COM 023135106 909 15 1.68 1,545 19.49 0.4005
2018-04-30 2018-03-31 13F Amazon com COM 023135106 894 20 2.29 1,293 26.52 0.3515
2018-01-31 2017-12-31 13F Amazon com COM 023135106 874 50 6.07 1,022 29.04 0.2726
2017-11-29 2017-09-30 13F Amazon com COM 023135106 824 0 0.00 792 -0.63 0.2210
2017-07-21 2017-06-30 13F Amazon com COM 023135106 824 51 6.60 797 16.35 0.2236
2017-04-21 2017-03-31 13F Amazon com COM 023135106 773 31 4.18 685 23.20 0.2052
2017-01-20 2016-12-31 13F Amazon com COM 023135106 742 -100 -11.88 556 -21.13 0.1853
2016-10-24 2016-09-30 13F Amazon com COM 023135106 842 80 10.50 705 29.36 0.2413
2016-07-25 2016-06-30 13F Amazon com COM 023135106 762 0 0.00 545 20.58 0.2121
2016-04-15 2016-03-31 13F Amazon com COM 023135106 762 0 0.00 452 -12.23 0.1513
2016-01-19 2015-12-31 13F Amazon com COM 023135106 762 50 7.02 515 41.48 0.1800
2015-10-15 2015-09-30 13F Amazon com COM 023135106 712 0 0.00 364 17.80 0.1512
2015-07-20 2015-06-30 13F Amazon com COM 023135106 712 0 0.00 309 17.05 0.1214
2015-04-22 2015-03-31 13F Amazon com COM 023135106 712 12 1.71 264 21.66 0.0741
2015-01-23 2014-12-31 13F Amazon com COM 023135106 700 -85 -10.83 217 -14.23 0.0818
2014-10-17 2014-09-30 13F Amazon com COM 023135106 785 141 21.89 253 21.05 0.0889
2014-07-21 2014-06-30 13F Amazon com COM 023135106 644 -50 -7.20 209 -10.30 0.0790
2014-04-29 2014-03-31 13F Amazon com COM 023135106 694 7 1.02 233 -14.65 0.0927
2014-02-19 2013-12-31 13F/A-1 Amazon com COM 023135106 687 0 0.00 273 26.98 0.1100
2014-01-27 2013-12-31 13F Amazon com COM 023135106 687 273
2013-11-05 2013-09-30 13F Amazon.com COM 023135106 687 687 215 0.0962
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.