Amazon.com, Inc.
BG ˙ BUL ˙ US0231351067
SecurityBG:AMZ / Amazon.com, Inc.
InstitutionPinnacle Associates Ltd
Latest Disclosed Ownership535,581 shares
Latest Disclosed Value $ 111,545,555
Pinnacle Associates Ltd ownership in AMZ / Amazon.com, Inc.

On April 21, 2026 - Pinnacle Associates Ltd filed a 13F-HR form disclosing ownership of 535,581 shares of Amazon.com, Inc. (BG:AMZ) valued at $111,545,555 USD as of March 31, 2026. The entity filed a previous 13F-HR on February 5, 2026 disclosing 526,499 shares of Amazon.com, Inc.. This represents a change in shares of 1.72% during the quarter.

Pinnacle Associates Ltd has a history of taking positions in derivatives of the underlying security (AMZ) in the form of stock options. The firm currently holds call options representing 0 of underlying shares valued at $0 USD .

Note: prior versions of this page mistakenly stated that the share values represented the number of options, not the number of underlying shares. For more information on the data backing these reports, please see the SEC document Frequently Asked Questions About Form 13F.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Institutional Put/Call Ratios
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In addition to reporting standard equity and debt issues, institutions with more than 100MM assets under management must also disclose their put and call option holdings. Since put options generally indicate negative sentiment, and call options indicate positive sentiment, we can get a sense of the overall institutional sentiment by plotting the ratio of puts to calls. The chart to the right plots the historical put/call ratio for this instrument.

Using Put/Call Ratio as an indicator of investor sentiment overcomes one of the key deficiencies of using total institutional ownership, which is that a significant amount of assets under management are invested passively to track indices. Passively-managed funds do not typically buy options, so the put/call ratio indicator more closely tracks the sentiment of actively-managed funds.

BG:AMZ / Amazon.com, Inc. Historical Put/Call Ratio
Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date
Effective
Date
Form Security Class ID Avg Price
Paid (Est)
Reported
Shares
ΔShares ΔShares
(%)
Reported
Value
(x1000)
ΔValue
(%)
Alloc
(%)
ΔAlloc ΔAlloc (%) Cost Basis
(x1000)
Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F AMAZON COM COM 023135106 535,581 9,082 1.72 111,546 -8.21 1.4298
2026-02-05 2025-12-31 13F AMAZON COM COM 023135106 526,499 -1,856 -0.35 121,527 4.75 1.5593
2025-11-13 2025-09-30 13F AMAZON COM COM 023135106 528,355 -1,358 -0.26 116,011 -0.17 1.5394
2025-08-04 2025-06-30 13F AMAZON COM COM 023135106 529,713 -2,953 -0.55 116,214 14.67 1.6825
2025-05-06 2025-03-31 13F AMAZON COM COM 023135106 532,666 2,002 0.38 101,345 -12.95 1.4850
2025-02-14 2024-12-31 13F AMAZON COM COM 023135106 530,664 27,760 5.52 116,422 52.36 1.5796
2024-10-25 2024-09-30 13F AMAZON COM COM 023135106 502,904 5,111 1.03 76,411 -20.57 1.2993
2024-07-30 2024-06-30 13F AMAZON COM COM 023135106 497,793 4,866 0.99 96,199 8.19 1.5062
2024-04-26 2024-03-31 13F AMAZON COM COM 023135106 492,927 -9,977 -1.98 88,914 16.36 1.4014
2024-01-19 2023-12-31 13F AMAZON COM COM 023135106 502,904 319 0.06 76,411 19.60 1.2857
2023-10-24 2023-09-30 13F AMAZON COM COM 023135106 502,585 2,575 0.51 63,889 -1.98 1.1876
2023-07-27 2023-06-30 13F AMAZON COM COM 023135106 500,010 33,008 7.07 65,181 35.13 1.1310
2023-05-05 2023-03-31 13F AMAZON COM COM 023135106 467,002 17,265 3.84 48,237 27.69 0.9866
2023-02-01 2022-12-31 13F/A-1 AMAZON COM COM 023135106 449,737 19,701 4.58 37,778 -22.26 0.8232
2023-01-25 2022-12-31 13F AMAZON COM COM 023135106 442,912 12,876 41,372 0.0009
2022-11-01 2022-09-30 13F AMAZON COM COM 023135106 430,036 31,855 8.00 48,594 14.90 1.1154
2022-08-02 2022-06-30 13F AMAZON COM COM 023135106 398,181 379,954 2,084.57 42,291 -28.83 0.9222
2022-05-05 2022-03-31 13F AMAZON COM COM 023135106 18,227 1,596 9.60 59,419 7.15 1.0517
2022-02-02 2021-12-31 13F AMAZON COM COM 023135106 16,631 294 1.80 55,453 3.33 0.9566
2021-10-19 2021-09-30 13F AMAZON COM COM 023135106 16,337 1,827 12.59 53,667 7.52 0.9893
2021-08-02 2021-06-30 13F AMAZON COM COM 023135106 14,510 -542 -3.60 49,915 7.18 0.9025
2021-05-12 2021-03-31 13F AMAZON COM COM 023135106 15,052 -608 -3.88 46,571 -8.69 0.8881
2021-01-26 2020-12-31 13F AMAZON COM COM 023135106 15,660 -521 -3.22 51,002 0.10 1.0356
2020-10-23 2020-09-30 13F AMAZON COM COM 023135106 16,181 337 2.13 50,950 16.56 1.2101
2020-08-14 2020-06-30 13F AMAZON COM COM 023135106 15,844 -1,143 -6.73 43,711 31.98 1.0778
2020-05-13 2020-03-31 13F AMAZON COM COM 023135106 16,987 591 3.60 33,120 9.32 1.0061
2020-02-03 2019-12-31 13F AMAZON COM COM 023135106 16,396 1,297 8.59 30,297 15.59 0.6634
2019-11-08 2019-09-30 13F AMAZON COM COM 023135106 15,099 3,706 32.53 26,211 21.49 0.6174
2019-08-05 2019-06-30 13F AMAZON COM COM 023135106 11,393 280 2.52 21,575 9.03 0.5052
2019-05-10 2019-03-31 13F AMAZON COM COM 023135106 11,113 -173 -1.53 19,789 16.74 0.4471
2019-02-05 2018-12-31 13F AMAZON COM COM 023135106 11,286 2,118 23.10 16,951 -7.69 0.4376
2018-11-09 2018-09-30 13F AMAZON COM COM 023135106 9,168 355 4.03 18,364 22.59 0.3810
2018-08-08 2018-06-30 13F AMAZON COM COM 023135106 8,813 -110 -1.23 14,980 15.99 0.3082
2018-05-11 2018-03-31 13F AMAZON COM COM 023135106 8,923 1,669 23.01 12,915 52.25 0.2531
2018-02-12 2017-12-31 13F AMAZON COM COM 023135106 7,254 430 6.30 8,483 29.31 0.1630
2017-11-13 2017-09-30 13F AMAZON COM COM 023135106 6,824 1,709 33.41 6,560 32.50 0.1209
2017-08-09 2017-06-30 13F AMAZON COM COM 023135106 5,115 2,658 108.18 4,951 127.32 0.0952
2017-05-09 2017-03-31 13F AMAZON COM COM 023135106 2,457 121 5.18 2,178 24.32 0.0416
2017-02-10 2016-12-31 13F AMAZON COM COM 023135106 2,336 57 2.50 1,752 -8.18 0.0353
2016-11-14 2016-09-30 13F AMAZON COM COM 023135106 2,279 83 3.78 1,908 21.37 0.0383
2016-08-15 2016-06-30 13F AMAZON COM COM 023135106 2,196 301 15.88 1,572 39.73 0.0339
2016-05-13 2016-03-31 13F AMAZON COM COM 023135106 1,895 -592 -23.80 1,125 -33.08 0.0241
2016-02-11 2015-12-31 13F/A-1 AMAZON COM COM 023135106 2,487 1,344 117.59 1,681 187.35 0.0353
2016-02-09 2015-12-31 13F AMAZON COM COM 023135106 2,487 1,344 1,681 0.0359
2015-11-10 2015-09-30 13F AMAZON COM COM 023135106 1,143 102 9.80 585 29.42 0.0129
2015-08-12 2015-06-30 13F AMAZON COM COM 023135106 1,041 57 5.79 452 23.50 0.0084
2015-05-15 2015-03-31 13F Amazon.Com COM 023135106 984 0 0.00 366 20.00 0.0068
2015-02-12 2014-12-31 13F Amazon.Com COM 023135106 984 0 0.00 305 -3.79 0.0060
2014-11-12 2014-09-30 13F Amazon.Com COM 023135106 984 105 11.95 317 11.23 0.0065
2014-08-14 2014-06-30 13F Amazon.Com COM 023135106 879 114 14.90 285 10.89 0.0056
2014-05-14 2014-03-31 13F Amazon.Com COM 023135106 765 -760 -49.84 257 -57.73 0.0050
2014-02-12 2013-12-31 13F Amazon.Com COM 023135106 1,525 -164 -9.71 608 15.15 0.0119
2013-11-14 2013-09-30 13F Amazon.Com COM 023135106 1,689 -1,040 -38.11 528 -30.34 0.0109
2013-08-13 2013-06-30 13F Amazon.Com COM 023135106 2,729 2,729 758 0.0170
Disclosed Call Options
File
Date
Effective
Date
Form Security Class ID Opt Avg Share
Price
Shares ΔShares
(%)
Value
(x1000)
ΔValue
(%)
Prior Allocation
(%)
Allocation
(%)
ΔAllocation
(%)
Cost Basis
(x1000)
Profit
(x1000)
Return
(%)
2020-05-13 2020-03-31 13F AMAZON COM COM Call 0 -100.00 0 -100.00 n/a n/a n/a
2020-02-03 2019-12-31 13F AMAZON COM COM Call 200 370 n/a n/a n/a
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.